SEC Form 4
Affirm Holdings, Inc. (AFRM) insider trading
In the 12 months to Oct 24, 2026, 6 AFRM insiders reported open-market sales of $89.4M across 13 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $89.4M
- 13 filings · 6 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 11 of 13
- $85.7M of $89.4M sold (96%)
Who traded AFRM, and when
- Sale
- Sale, pre-arranged (10b5-1)
AFRM daily close from Oct 24, 2025 to Oct 23, 2026, between $42.53 and $85.78, last $70.08. 13 sale and 0 purchase filings by 6 insiders, marked at their filing dates. Max R. Levchin, Chief Executive Officer: sold $53.7M across 1 filing, first filed Jan 7, 2026, last Jan 7, 2026. Michael Linford, Chief Operating Officer: sold $15.1M across 2 filings, first filed Jun 30, 2026, last Sep 1, 2026. Robert O'Hare, Chief Financial Officer: sold $10.3M across 4 filings, first filed Dec 5, 2025, last Oct 14, 2026. Katherine Adkins, Chief Legal Officer: sold $6.1M across 1 filing, first filed Sep 3, 2026, last Sep 3, 2026. Siphelele Jiyane, Chief Accounting Officer: sold $3.8M across 2 filings, first filed Sep 9, 2026, last Sep 16, 2026. Noel Bertram Watson, Director: sold $395.7K across 3 filings, first filed Apr 16, 2026, last Aug 14, 2026.
Largest mark · tap a row for others
Max R. Levchin · Chief Executive Officer
Sale $53,747,814
666,666 shares at $80.62 avg
Filed Jan 7, 2026 · traded Jan 5
Pre-arranged (10b5-1) · close on filing date $83.05
Max R. Levchin · Chief Executive Officer
Chief Executive Officer
$53.7M soldMichael Linford · Chief Operating Officer
Chief Operating Officer
$15.1M soldRobert O'Hare · Chief Financial Officer
Chief Financial Officer
$10.3M soldKatherine Adkins · Chief Legal Officer
Chief Legal Officer
$6.1M soldSiphelele Jiyane · Chief Accounting Officer
Chief Accounting Officer
$3.8M soldNoel Bertram Watson · Director
Director
$395.7K soldHas Affirm Holdings, Inc.'s CEO sold stock?
Yes. Max R. Levchin (CEO) sold 666,666 shares ($53.7M) in Jan 2026, all under a pre-arranged 10b5-1 plan.
Open-market trades
13 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Max R. Levchin | Chief Executive Officer | $53.7M | — | 1 | 100% of sales | |
| Michael Linford | Chief Operating Officer | $15.1M | — | 2 | 100% of sales | |
| Robert O'Hare | Chief Financial Officer | $10.3M | — | 4 | 100% of sales | |
| Katherine Adkins | Chief Legal Officer | $6.1M | — | 1 | 100% of sales | |
| Siphelele Jiyane | Chief Accounting Officer | $3.8M | — | 2 | — | |
| Noel Bertram Watson | Director | $395.7K | — | 3 | 100% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Robert O'Hare Chief Financial Officer | SalePre-arranged (10b5-1) | 65,591 | $80.02 | $5.2M | 2,734 | |
traded | Siphelele Jiyane Chief Accounting Officer | Sale | 26,980 | $72.19 | $1.9M | 188,711 | |
traded | Siphelele Jiyane Chief Accounting Officer | Sale | 25,000 | $72.41 | $1.8M | 215,691 | |
traded | Robert O'Hare Chief Financial Officer | SalePre-arranged (10b5-1) | 21,631 | $72.26 | $1.6M | 2,734 | |
traded | Katherine Adkins Chief Legal Officer | SalePre-arranged (10b5-1) | 83,328 | $73.04 | $6.1M | 152,439 | |
traded | Michael Linford Chief Operating Officer | SalePre-arranged (10b5-1) | 79,219 | $90.01 | $7.1M | 120,713 | |
traded | Noel Bertram Watson Director | SalePre-arranged (10b5-1) | 2,000 | $77.86 | $155.7K | 34,076 | |
traded | Michael Linford Chief Operating Officer | SalePre-arranged (10b5-1) | 100,000 | $80.04 | $8.0M | 117,984 | |
traded | Noel Bertram Watson Director | SalePre-arranged (10b5-1) | 2,000 | $65.00 | $130.0K | 36,076 | |
traded | Noel Bertram Watson Director | SalePre-arranged (10b5-1) | 2,000 | $55.00 | $110.0K | 38,076 | |
traded | Robert O'Hare Chief Financial Officer | SalePre-arranged (10b5-1) | 36,401 | $80.00 | $2.9M | 1,368 | |
traded | Max R. Levchin Chief Executive Officer | SalePre-arranged (10b5-1) | 666,666 | $80.62 | $53.7M | 113,112 | |
traded | Robert O'Hare Chief Financial Officer | SalePre-arranged (10b5-1) | 8,189 | $70.00 | $573.2K | 1,368 |
GET /stocks/filings/vX/form-4?tickers=AFRM&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"AFRM"
],
"issuer_cik": "0001820953",
"owner_cik": "0001633877",
"accession_number": "0001628280-26-065868",
"form_type": "4",
"filing_date": "2026-10-14",
"period_of_report": "2026-10-09",
"issuer_name": "Affirm Holdings, Inc.",
"issuer_trading_symbol": "AFRM",
"owner_name": "O'Hare Robert",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Financial Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-09",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 65591,
"transaction_price_per_share": 80.02,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 2734,
"transaction_value": 5248591.819999999,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026."
},
{
"id": "F2",
"description": "Represents the weighted average sale price of the shares sold from $80.00 to $80.10 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."
}
]
},
{
"tickers": [
"AFRM"
],
"issuer_cik": "0001820953",
"owner_cik": "0001832806",
"accession_number": "0001628280-26-062240",
"form_type": "4",
"filing_date": "2026-09-16",
"period_of_report": "2026-09-14",
"issuer_name": "Affirm Holdings, Inc.",
"issuer_trading_symbol": "AFRM",
"owner_name": "Jiyane Siphelele",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Accounting Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-14",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 26980,
"transaction_price_per_share": 72.19,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 188711,
"transaction_value": 1947686.2,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Represents the weighted average sale price of the shares sold from $72.00 to $72.495 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 119 records
- Option exercises61 records
- Tax withholding41 records
- Grants and awards13 records
- Other4 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for AFRM every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.