Massivemarkets

SEC Form 4

Affirm Holdings, Inc. (AFRM) insider trading

In the 12 months to Oct 24, 2026, 6 AFRM insiders reported open-market sales of $89.4M across 13 filings; no open-market purchases were filed.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$89.4M
13 filings · 6 insiders
Open-market purchases
$0
0 filings
Pre-arranged sales (10b5-1)
11 of 13
$85.7M of $89.4M sold (96%)

Who traded AFRM, and when

  • Sale
  • Sale, pre-arranged (10b5-1)

AFRM daily close from Oct 24, 2025 to Oct 23, 2026, between $42.53 and $85.78, last $70.08. 13 sale and 0 purchase filings by 6 insiders, marked at their filing dates. Max R. Levchin, Chief Executive Officer: sold $53.7M across 1 filing, first filed Jan 7, 2026, last Jan 7, 2026. Michael Linford, Chief Operating Officer: sold $15.1M across 2 filings, first filed Jun 30, 2026, last Sep 1, 2026. Robert O'Hare, Chief Financial Officer: sold $10.3M across 4 filings, first filed Dec 5, 2025, last Oct 14, 2026. Katherine Adkins, Chief Legal Officer: sold $6.1M across 1 filing, first filed Sep 3, 2026, last Sep 3, 2026. Siphelele Jiyane, Chief Accounting Officer: sold $3.8M across 2 filings, first filed Sep 9, 2026, last Sep 16, 2026. Noel Bertram Watson, Director: sold $395.7K across 3 filings, first filed Apr 16, 2026, last Aug 14, 2026.

Largest mark · tap a row for others

Max R. Levchin · Chief Executive Officer

Sale $53,747,814

666,666 shares at $80.62 avg

Filed Jan 7, 2026 · traded Jan 5

Pre-arranged (10b5-1) · close on filing date $83.05

AFRM daily closelast $70.08

Max R. Levchin · Chief Executive Officer

$53.7M sold

Michael Linford · Chief Operating Officer

$15.1M sold

Robert O'Hare · Chief Financial Officer

$10.3M sold

Katherine Adkins · Chief Legal Officer

$6.1M sold

Siphelele Jiyane · Chief Accounting Officer

$3.8M sold

Noel Bertram Watson · Director

$395.7K sold
One row per insider; marks sit at the SEC filing date, sized by dollar value.

Has Affirm Holdings, Inc.'s CEO sold stock?

Yes. Max R. Levchin (CEO) sold 666,666 shares ($53.7M) in Jan 2026, all under a pre-arranged 10b5-1 plan.

Open-market trades

13 filings in the last 12 months
InsiderRoleSoldBoughtFilingsPre-arranged (10b5-1)Last filed
Max R. LevchinChief Executive Officer$53.7M—1100% of sales
Michael LinfordChief Operating Officer$15.1M—2100% of sales
Robert O'HareChief Financial Officer$10.3M—4100% of sales
Katherine AdkinsChief Legal Officer$6.1M—1100% of sales
Siphelele JiyaneChief Accounting Officer$3.8M—2—
Noel Bertram WatsonDirector$395.7K—3100% of sales
Other insider activity (not market trades) · 119 records
  • Option exercises61 records
  • Tax withholding41 records
  • Grants and awards13 records
  • Other4 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

Build this yourself

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

Agent prompt

Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for AFRM every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Pre-arranged (10b5-1)
The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.