# AppFolio, Inc. (APPF) insider trading

> In the 12 months to Nov 14, 2026, 6 APPF insiders reported open-market sales of $50.2M across 36 filings; no open-market purchases were filed.

Canonical: https://massive.com/quote/appf/insider-trading
Latest filing: 2026-11-12 (last 12 months; source: SEC EDGAR)
Source: Massive (https://massive.com/docs/llms.txt)

## Summary

| Measure | Value | Detail |
| --- | --- | --- |
| Open-market sales | $50.2M | 36 filings · 6 insiders |
| Open-market purchases | $0 | 0 filings |
| Pre-arranged sales (10b5-1) | 34 of 36 | $49.8M of $50.2M sold (99%) |

## Open-market trades by insider

| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
| --- | --- | --- | --- | --- | --- | --- |
| Maurice J. Duca | 10% owner | $45.6M | — | 20 | 100% of sales | 2026-11-06 |
| William Shane Trigg | Chief Executive Officer | $3.1M | — | 4 | 100% of sales | 2026-08-17 |
| Timothy Mathias Eaton | Chief Financial Officer | $607.4K | — | 3 | 81% of sales | 2026-08-20 |
| Evan Pickering | General Counsel | $512.0K | — | 5 | 100% of sales | 2026-11-12 |
| Elizabeth Erin Barat | Chief People Officer | $312.8K | — | 1 | — | 2026-05-12 |
| Don Rigler | Principal Accounting Officer | $87.9K | — | 3 | 100% of sales | 2026-11-12 |

## Open-market trades by filing

36 filings in the last 12 months, newest first.

| Filed | Traded | Insider | Role | Type | Shares | Avg price | Value | Held after | Filing |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 2026-11-12 | 2026-11-09 | Don Rigler | Principal Accounting Officer | Sale (10b5-1) | 150 | $230.39 | $34.6K | 3,875 | — |
| 2026-11-12 | 2026-11-11 | Evan Pickering | General Counsel | Sale (10b5-1) | 464 | $221.47 | $102.8K | 4,438 | — |
| 2026-11-06 | 2026-11-04 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 10,800 | $240.08 | $2.6M | Multiple accounts | — |
| 2026-08-24 | 2026-08-20 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 9,856 | $218.87 | $2.2M | Multiple accounts | — |
| 2026-08-20 | 2026-08-18 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 8,056 | $203.53 | $1.6M | Multiple accounts | — |
| 2026-08-20 | 2026-08-19 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 7,001 | $213.52 | $1.5M | Multiple accounts | — |
| 2026-08-20 | 2026-08-19 | Timothy Mathias Eaton | Chief Financial Officer | Sale (10b5-1) | 373 | $202.61 | $75.6K | 16,714 | — |
| 2026-08-18 | 2026-08-14 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 15,800 | $200.11 | $3.2M | Multiple accounts | — |
| 2026-08-18 | 2026-08-17 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 5,600 | $195.89 | $1.1M | 50,784 | — |
| 2026-08-17 | 2026-08-14 | William Shane Trigg | Chief Executive Officer | Sale (10b5-1) | 2,057 | $205.00 | $421.7K | 70,772 | — |
| 2026-08-14 | 2026-08-12 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 14,707 | $197.28 | $2.9M | Multiple accounts | — |
| 2026-08-14 | 2026-08-13 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 6,693 | $198.93 | $1.3M | Multiple accounts | — |
| 2026-08-12 | 2026-08-10 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 15,958 | $199.22 | $3.2M | Multiple accounts | — |
| 2026-08-12 | 2026-08-11 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 5,442 | $201.13 | $1.1M | 78,416 | — |
| 2026-08-12 | 2026-08-10 | Don Rigler | Principal Accounting Officer | Sale (10b5-1) | 150 | $195.87 | $29.4K | 4,132 | — |
| 2026-08-12 | 2026-08-11 | Evan Pickering | General Counsel | Sale (10b5-1) | 463 | $200.66 | $92.9K | 5,167 | — |
| 2026-08-10 | 2026-08-06 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 15,591 | $194.65 | $3.0M | Multiple accounts | — |
| 2026-08-10 | 2026-08-07 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 5,809 | $198.44 | $1.2M | Multiple accounts | — |
| 2026-08-07 | 2026-08-05 | Evan Pickering | General Counsel | Sale (10b5-1) | 661 | $200.49 | $132.5K | 5,894 | — |
| 2026-08-06 | 2026-08-04 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 13,066 | $194.76 | $2.5M | Multiple accounts | — |
| 2026-08-06 | 2026-08-05 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 8,334 | $195.05 | $1.6M | Multiple accounts | — |
| 2026-08-04 | 2026-07-31 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 21,400 | $184.58 | $3.9M | Multiple accounts | — |
| 2026-07-30 | 2026-07-28 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 23,900 | $182.97 | $4.4M | Multiple accounts | — |
| 2026-07-21 | 2026-07-17 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 12,700 | $181.39 | $2.3M | Multiple accounts | — |
| 2026-07-17 | 2026-07-15 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 11,387 | $180.64 | $2.1M | Multiple accounts | — |
| 2026-07-14 | 2026-07-10 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 11,000 | $180.15 | $2.0M | Multiple accounts | — |
| 2026-07-09 | 2026-07-07 | Maurice J. Duca | 10% owner | Sale (10b5-1) | 10,700 | $180.34 | $1.9M | Multiple accounts | — |
| 2026-06-15 | 2026-06-12 | Timothy Mathias Eaton | Chief Financial Officer | Sale (10b5-1) | 2,585 | $160.07 | $413.8K | 18,036 | — |
| 2026-06-15 | 2026-06-12 | Don Rigler | Principal Accounting Officer | Sale (10b5-1) | 150 | $159.56 | $23.9K | 4,282 | — |
| 2026-06-15 | 2026-06-12 | Evan Pickering | General Counsel | Sale (10b5-1) | 660 | $155.25 | $102.5K | 6,856 | — |
| 2026-05-19 | 2026-05-15 | William Shane Trigg | Chief Executive Officer | Sale (10b5-1) | 3,584 | $152.50 | $546.6K | 76,547 | — |
| 2026-05-12 | 2026-05-12 | Elizabeth Erin Barat | Chief People Officer | Sale | 1,978 | $158.12 | $312.8K | 21,545 | — |
| 2026-02-19 | 2026-02-17 | William Shane Trigg | Chief Executive Officer | Sale (10b5-1) | 6,963 | $169.73 | $1.2M | 53,040 | — |
| 2025-11-25 | 2025-11-24 | Timothy Mathias Eaton | Chief Financial Officer | Sale | 517 | $228.34 | $118.1K | 10,104 | — |
| 2025-11-19 | 2025-11-17 | William Shane Trigg | Chief Executive Officer | Sale (10b5-1) | 3,947 | $240.45 | $949.1K | 52,279 | — |
| 2025-11-14 | 2025-11-14 | Evan Pickering | General Counsel | Sale (10b5-1) | 334 | $243.67 | $81.4K | 2,969 | — |

## Other insider activity (not market trades)

- Tax withholding: 121 records
- Grants and awards: 22 records
- Gifts: 1 record
- Other: 2 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

## How to read this page

- **Open-market purchase or sale**: A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- **Pre-arranged (10b5-1)**: The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- **Filing date**: Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.

## FAQ

### Has AppFolio, Inc.'s CEO sold stock?

Yes. William Shane Trigg (CEO) sold 16,551 shares ($3.1M) between Nov 2025 and Aug 2026, all under a pre-arranged 10b5-1 plan.

### How current is APPF’s insider data?

These are APPF Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.

### What counts as an open-market buy or sell?

Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.

## Live data

This page joins two Massive endpoints: Form 4 filings and daily prices. The APPF Form 4 request:

- `GET https://api.massive.com/stocks/filings/vX/form-4?tickers=APPF&filing_date.gte=2025-11-14&sort=filing_date.desc&limit=500`

Requests need a Massive API key. API reference for agents: https://massive.com/docs/llms.txt. Connect an AI agent through the Massive MCP server: https://massive.com/docs/ai-tools.

## Related

- [AppFolio, Inc. (APPF) stock price](https://massive.com/quote/appf.md)
- [Recent insider trading](https://massive.com/quote/insider-trading.md)
- [Markets overview](https://massive.com/quote/index.md)

Nothing here is investment advice. Data and content are provided for informational purposes under the Massive Terms of Service: https://massive.com/terms