Massivemarkets

SEC Form 4

Asana, Inc. (ASAN) insider trading

In the 12 months to Oct 23, 2026, 7 ASAN insiders reported open-market sales of $26.4M across 22 filings; no open-market purchases were filed.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$26.4M
22 filings · 7 insiders
Open-market purchases
$0
0 filings
Pre-arranged sales (10b5-1)
16 of 22
$23.3M of $26.4M sold (88%)

Who traded ASAN, and when

  • Sale
  • Sale, pre-arranged (10b5-1)

ASAN daily close from Oct 23, 2025 to Oct 22, 2026, between $5.46 and $15.10, last $11.50. 22 sale and 0 purchase filings by 7 insiders, marked at their filing dates. Justin Rosenstein, Director: sold $20.1M across 3 filings, first filed Oct 23, 2025, last Dec 10, 2025. Eleanor B. Lacey, GC, Corporate Secretary: sold $2.1M across 2 filings, first filed Dec 11, 2025, last Dec 23, 2025. Daniel Mark Rogers, Chief Executive Officer: sold $1.7M across 4 filings, first filed Jul 2, 2026, last Oct 13, 2026. Anne Raimondi, Chief Operating Officer: sold $1.4M across 1 filing, first filed Dec 22, 2025, last Dec 22, 2025. Sonalee Elizabeth Parekh, Chief Financial Officer: sold $460.9K across 2 filings, first filed Dec 23, 2025, last Mar 25, 2026. Aziz Megji, Chief Financial Officer: sold $346.5K across 4 filings, first filed Mar 31, 2026, last Sep 23, 2026. Katie Marie Colendich, GC, Corporate Secretary: sold $324.7K across 6 filings, first filed Mar 12, 2026, last Oct 2, 2026.

Largest mark · tap a row for others

Justin Rosenstein · Director

Sale $12,978,252

858,448 shares at $15.12 avg

Filed Dec 10, 2025 · traded Dec 8

Pre-arranged (10b5-1) · close on filing date $14.58

ASAN daily closelast $11.50

Justin Rosenstein · Director

$20.1M sold

Eleanor B. Lacey · GC, Corporate Secretary

$2.1M sold

Daniel Mark Rogers · Chief Executive Officer

$1.7M sold

Anne Raimondi · Chief Operating Officer

$1.4M sold

Sonalee Elizabeth Parekh · Chief Financial Officer

$460.9K sold

Aziz Megji · Chief Financial Officer

$346.5K sold

Katie Marie Colendich · GC, Corporate Secretary

$324.7K sold
One row per insider; marks sit at the SEC filing date, sized by dollar value.

Has Asana, Inc.'s CEO sold stock?

Yes. Daniel Mark Rogers (CEO) sold 183,641 shares ($1.7M) between Jul 2026 and Oct 2026, all under a pre-arranged 10b5-1 plan.

Open-market trades

22 filings in the last 12 months
InsiderRoleSoldBoughtFilingsPre-arranged (10b5-1)Last filed
Justin RosensteinDirector$20.1M—3100% of sales
Eleanor B. LaceyGC, Corporate Secretary$2.1M—229% of sales
Daniel Mark RogersChief Executive Officer$1.7M—4100% of sales
Anne RaimondiChief Operating Officer$1.4M—1—
Sonalee Elizabeth ParekhChief Financial Officer$460.9K—2100% of sales
Aziz MegjiChief Financial Officer$346.5K—491% of sales
Katie Marie ColendichGC, Corporate Secretary$324.7K—656% of sales
Other insider activity (not market trades) · 47 records
  • Option exercises1 record
  • Tax withholding (sold to cover)13 records
  • Grants and awards27 records
  • Gifts3 records
  • Other3 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

Build this yourself

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

Agent prompt

Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for ASAN every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Pre-arranged (10b5-1)
The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.