SEC Form 4
Asana, Inc. (ASAN) insider trading
In the 12 months to Oct 23, 2026, 7 ASAN insiders reported open-market sales of $26.4M across 22 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $26.4M
- 22 filings · 7 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 16 of 22
- $23.3M of $26.4M sold (88%)
Who traded ASAN, and when
- Sale
- Sale, pre-arranged (10b5-1)
ASAN daily close from Oct 23, 2025 to Oct 22, 2026, between $5.46 and $15.10, last $11.50. 22 sale and 0 purchase filings by 7 insiders, marked at their filing dates. Justin Rosenstein, Director: sold $20.1M across 3 filings, first filed Oct 23, 2025, last Dec 10, 2025. Eleanor B. Lacey, GC, Corporate Secretary: sold $2.1M across 2 filings, first filed Dec 11, 2025, last Dec 23, 2025. Daniel Mark Rogers, Chief Executive Officer: sold $1.7M across 4 filings, first filed Jul 2, 2026, last Oct 13, 2026. Anne Raimondi, Chief Operating Officer: sold $1.4M across 1 filing, first filed Dec 22, 2025, last Dec 22, 2025. Sonalee Elizabeth Parekh, Chief Financial Officer: sold $460.9K across 2 filings, first filed Dec 23, 2025, last Mar 25, 2026. Aziz Megji, Chief Financial Officer: sold $346.5K across 4 filings, first filed Mar 31, 2026, last Sep 23, 2026. Katie Marie Colendich, GC, Corporate Secretary: sold $324.7K across 6 filings, first filed Mar 12, 2026, last Oct 2, 2026.
Largest mark · tap a row for others
Justin Rosenstein · Director
Sale $12,978,252
858,448 shares at $15.12 avg
Filed Dec 10, 2025 · traded Dec 8
Pre-arranged (10b5-1) · close on filing date $14.58
Justin Rosenstein · Director
Director
$20.1M soldEleanor B. Lacey · GC, Corporate Secretary
GC, Corporate Secretary
$2.1M soldDaniel Mark Rogers · Chief Executive Officer
Chief Executive Officer
$1.7M soldAnne Raimondi · Chief Operating Officer
Chief Operating Officer
$1.4M soldSonalee Elizabeth Parekh · Chief Financial Officer
Chief Financial Officer
$460.9K soldAziz Megji · Chief Financial Officer
Chief Financial Officer
$346.5K soldKatie Marie Colendich · GC, Corporate Secretary
GC, Corporate Secretary
$324.7K soldHas Asana, Inc.'s CEO sold stock?
Yes. Daniel Mark Rogers (CEO) sold 183,641 shares ($1.7M) between Jul 2026 and Oct 2026, all under a pre-arranged 10b5-1 plan.
Open-market trades
22 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Justin Rosenstein | Director | $20.1M | — | 3 | 100% of sales | |
| Eleanor B. Lacey | GC, Corporate Secretary | $2.1M | — | 2 | 29% of sales | |
| Daniel Mark Rogers | Chief Executive Officer | $1.7M | — | 4 | 100% of sales | |
| Anne Raimondi | Chief Operating Officer | $1.4M | — | 1 | — | |
| Sonalee Elizabeth Parekh | Chief Financial Officer | $460.9K | — | 2 | 100% of sales | |
| Aziz Megji | Chief Financial Officer | $346.5K | — | 4 | 91% of sales | |
| Katie Marie Colendich | GC, Corporate Secretary | $324.7K | — | 6 | 56% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Daniel Mark Rogers Chief Executive Officer | SalePre-arranged (10b5-1) | 18,021 | $10.04 | $180.9K | 1,456,698 | |
traded | Katie Marie Colendich GC, Corporate Secretary | Sale | 6,318 | $8.65 | $54.7K | 155,371 | |
traded | Katie Marie Colendich GC, Corporate Secretary | SalePre-arranged (10b5-1) | 8,474 | $9.77 | $82.8K | 161,689 | |
traded | Aziz Megji Chief Financial Officer | Sale | 3,224 | $9.26 | $29.9K | 726,721 | |
traded | Daniel Mark Rogers Chief Executive Officer | SalePre-arranged (10b5-1) | 150,175 | $9.13 | $1.4M | 1,474,719 | |
traded | Daniel Mark Rogers Chief Executive Officer | SalePre-arranged (10b5-1) | 1,655 | $10.00 | $16.6K | 1,925,831 | |
traded | Daniel Mark Rogers Chief Executive Officer | SalePre-arranged (10b5-1) | 13,790 | $6.90 | $95.1K | 1,891,990 | |
traded | Katie Marie Colendich GC, Corporate Secretary | Sale | 5,242 | $6.69 | $35.0K | 176,598 | |
traded | Aziz Megji Chief Financial Officer | SalePre-arranged (10b5-1) | 13,239 | $6.73 | $89.1K | 765,389 | |
traded | Aziz Megji Chief Financial Officer | SalePre-arranged (10b5-1) | 6,089 | $6.65 | $40.5K | 778,628 | |
traded | Katie Marie Colendich GC, Corporate Secretary | SalePre-arranged (10b5-1) | 8,337 | $6.74 | $56.2K | 181,840 | |
traded | Aziz Megji Chief Financial Officer | SalePre-arranged (10b5-1) | 30,650 | $6.10 | $187.1K | 224,549 | |
traded | Katie Marie Colendich GC, Corporate Secretary | SalePre-arranged (10b5-1) | 6,515 | $6.41 | $41.8K | 99,624 | |
traded | Sonalee Elizabeth Parekh Chief Financial Officer | SalePre-arranged (10b5-1) | 18,717 | $6.62 | $123.8K | 915,281 | |
traded | Katie Marie Colendich GC, Corporate Secretary | Sale | 7,304 | $7.42 | $54.2K | 108,214 | |
traded | Sonalee Elizabeth Parekh Chief Financial Officer | SalePre-arranged (10b5-1) | 24,888 | $13.55 | $337.1K | 968,149 | |
traded | Eleanor B. Lacey GC, Corporate Secretary | SalePre-arranged (10b5-1) | 45,463 | $13.55 | $615.8K | 428,629 | |
traded | Anne Raimondi Chief Operating Officer | Sale | 98,291 | $14.48 | $1.4M | 830,424 | |
traded | Eleanor B. Lacey GC, Corporate Secretary | Sale | 100,000 | $15.25 | $1.5M | 529,326 | |
traded | Justin Rosenstein Director | SalePre-arranged (10b5-1) | 858,448 | $15.12 | $13.0M | 210,398 | |
traded | Justin Rosenstein Director | SalePre-arranged (10b5-1) | 13,701 | $14.95 | $204.8K | 1,068,846 | |
traded | Justin Rosenstein Director | SalePre-arranged (10b5-1) | 458,878 | $14.98 | $6.9M | 1,082,547 |
GET /stocks/filings/vX/form-4?tickers=ASAN&filing_date.gte=2025-10-23&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"ASAN"
],
"issuer_cik": "0001477720",
"owner_cik": "0002075006",
"accession_number": "0001477720-26-000070",
"form_type": "4",
"filing_date": "2026-10-13",
"period_of_report": "2026-10-09",
"issuer_name": "Asana, Inc.",
"issuer_trading_symbol": "ASAN",
"owner_name": "Rogers Daniel Mark",
"is_director": true,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Executive Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-09",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 18021,
"transaction_price_per_share": 10.0383,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 1456698,
"transaction_value": 180900.20429999998,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 31, 2026."
},
{
"id": "F2",
"description": "The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $10.00 to $10.11 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."
}
]
},
{
"tickers": [
"ASAN"
],
"issuer_cik": "0001477720",
"owner_cik": "0002099916",
"accession_number": "0002099916-26-000014",
"form_type": "4",
"filing_date": "2026-10-02",
"period_of_report": "2026-09-30",
"issuer_name": "Asana, Inc.",
"issuer_trading_symbol": "ASAN",
"owner_name": "Colendich Katie Marie",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "GC, Corporate Secretary",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-30",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 6318,
"transaction_price_per_share": 8.6508,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 155371,
"transaction_value": 54655.754400000005,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $8.6501 to $8.6548 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 47 records
- Option exercises1 record
- Tax withholding (sold to cover)13 records
- Grants and awards27 records
- Gifts3 records
- Other3 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for ASAN every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.