SEC Form 4
Build-A-Bear Workshop, Inc. (BBW) insider trading
In the 12 months to Oct 24, 2026, 2 BBW insiders reported open-market sales of $376.5K across 2 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $376.5K
- 2 filings · 2 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 1 of 2
- $272.9K of $376.5K sold (72%)
Who traded BBW, and when
- Sale
- Sale, pre-arranged (10b5-1)
BBW daily close from Oct 24, 2025 to Oct 23, 2026, between $23.36 and $71.03, last $23.79. 2 sale and 0 purchase filings by 2 insiders, marked at their filing dates. Sharon Price John, Director: sold $272.9K across 1 filing, first filed Aug 25, 2026, last Aug 25, 2026. George Carrara, Director: sold $103.6K across 1 filing, first filed Jun 8, 2026, last Jun 8, 2026.
Largest mark · tap a row for others
Sharon Price John · Director
Sale $272,949
6,818 shares at $40.03 avg
Filed Aug 25, 2026 · traded Aug 24
Pre-arranged (10b5-1) · close on filing date $39.37
Sharon Price John · Director
Director
$272.9K soldGeorge Carrara · Director
Director
$103.6K soldHas Build-A-Bear Workshop, Inc.'s CEO sold stock?
No. Sharon Price John (CEO) made no open-market sales filed as CEO in the last 12 months.
Open-market trades
2 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Sharon Price John | Director | $272.9K | — | 1 | 100% of sales | |
| George Carrara | Director | $103.6K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Sharon Price John Director | SalePre-arranged (10b5-1) | 6,818 | $40.03 | $272.9K | 181,653 | |
traded | George Carrara Director | Sale | 3,000 | $34.52 | $103.6K | 11,277 |
GET /stocks/filings/vX/form-4?tickers=BBW&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"BBW"
],
"issuer_cik": "0001113809",
"owner_cik": "0001578217",
"accession_number": "0001235110-26-000064",
"form_type": "4",
"filing_date": "2026-08-25",
"period_of_report": "2026-08-24",
"issuer_name": "BUILD-A-BEAR WORKSHOP INC",
"issuer_trading_symbol": "BBW",
"owner_name": "John Sharon Price",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-08-24",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 6818,
"transaction_price_per_share": 40.0336,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 181653,
"transaction_value": 272949.0848,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on March 19, 2026."
},
{
"id": "F2",
"description": "The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.00 to $40.135 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range."
},
{
"id": "F3",
"description": "After giving effect to the transactions reported in this Form 4, Ms. John directly owns 178,990 shares of common stock and 2,663 shares of restricted stock of Build-A-Bear Workshop, Inc."
}
]
},
{
"tickers": [
"BBW"
],
"issuer_cik": "0001113809",
"owner_cik": "0001545570",
"accession_number": "0001235110-26-000037",
"form_type": "4",
"filing_date": "2026-06-08",
"period_of_report": "2026-06-05",
"issuer_name": "BUILD-A-BEAR WORKSHOP INC",
"issuer_trading_symbol": "BBW",
"owner_name": "Carrara George",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-06-05",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 3000,
"transaction_price_per_share": 34.523,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 11277,
"transaction_value": 103569.00000000001,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.21 to $34.66 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range."
},
{
"id": "F2",
"description": "After giving effect to the transactions reported in this Form 4, Mr. Carrara directly beneficially owns 9,421 shares of common stock and 1,856 shares of restricted stock of Build-A-Bear Workshop, Inc."
}
],
"remarks": "EXHIBIT LIST - Exhibit 24 - Power of Attorney for George Carrara"
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 30 records
- Tax withholding9 records
- Grants and awards18 records
- Gifts2 records
- Other1 record
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for BBW every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.