Bread Financial Holdings, Inc. (BFH) insider trading

{
  "status": "OK",
  "results": [
    {
      "tickers": [
        "BFH",
        "BFHpA",
        "BFHpB"
      ],
      "issuer_cik": "0001101215",
      "owner_cik": "0002153122",
      "accession_number": "0002153122-26-000005",
      "form_type": "4",
      "filing_date": "2026-09-16",
      "period_of_report": "2026-09-14",
      "issuer_name": "BREAD FINANCIAL HOLDINGS, INC.",
      "issuer_trading_symbol": "BFH",
      "owner_name": "McCarthy Dennis James",
      "is_director": false,
      "is_officer": true,
      "is_ten_percent_owner": false,
      "is_other": false,
      "officer_title": "EVP, Chief Revenue Officer",
      "security_type": "non_derivative",
      "record_type": "transaction",
      "security_title": "Common Stock",
      "transaction_timeliness": "O",
      "aff_10b5_one": false,
      "transaction_date": "2026-09-14",
      "transaction_code": "P",
      "equity_swap_involved": false,
      "transaction_shares": 15.89,
      "transaction_price_per_share": 108.14,
      "transaction_acquired_disposed": "A",
      "shares_owned_following_transaction": 29546,
      "transaction_value": 1718.3446000000001,
      "not_subject_to_section_16": false,
      "direct_or_indirect": "D",
      "footnotes": [
        {
          "id": "F1",
          "description": "These shares were acquired pursuant to a dividend reinvestment feature of Mr. McCarthy's brokerage account."
        },
        {
          "id": "F2",
          "description": "This number represents the total amount of shares owned by Mr. McCarthy, rounded to the nearest whole share."
        }
      ]
    },
    {
      "tickers": [
        "BFH",
        "BFHpA",
        "BFHpB"
      ],
      "issuer_cik": "0001101215",
      "owner_cik": "0002026080",
      "accession_number": "0002026080-26-000004",
      "form_type": "4",
      "filing_date": "2026-07-29",
      "period_of_report": "2026-07-28",
      "issuer_name": "BREAD FINANCIAL HOLDINGS, INC.",
      "issuer_trading_symbol": "BFH",
      "owner_name": "Lakhwara Praniti",
      "is_director": true,
      "is_officer": false,
      "is_ten_percent_owner": false,
      "is_other": false,
      "security_type": "non_derivative",
      "record_type": "transaction",
      "security_title": "Common Stock",
      "transaction_timeliness": "O",
      "aff_10b5_one": false,
      "transaction_date": "2026-07-28",
      "transaction_code": "S",
      "equity_swap_involved": false,
      "transaction_shares": 2802,
      "transaction_price_per_share": 106.12,
      "transaction_acquired_disposed": "D",
      "shares_owned_following_transaction": 4458,
      "transaction_value": 297348.24,
      "not_subject_to_section_16": false,
      "direct_or_indirect": "D"
    }
  ]
}

// trimmed to 2 results

The response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.