SEC Form 4
Booking Holdings Inc. (BKNG) insider trading
In the 12 months to Oct 24, 2026, 6 BKNG insiders reported open-market sales of $55.8M across 31 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $55.8M
- 31 filings · 6 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 30 of 31
- $54.8M of $55.8M sold (98%)
Who traded BKNG, and when
- Sale
- Sale, pre-arranged (10b5-1)
BKNG daily close from Oct 24, 2025 to Oct 23, 2026, between $154.13 and $219.68, last $155.83. 31 sale and 0 purchase filings by 6 insiders, marked at their filing dates. Glenn D. Fogel, CEO AND PRESIDENT: sold $25.9M across 11 filings, first filed Nov 19, 2025, last Apr 16, 2026. Peter J. Millones, EXECUTIVE VP, GENERAL COUNSEL: sold $20.6M across 2 filings, first filed May 27, 2026, last Aug 18, 2026. Ewout L. Steenbergen, CHIEF FINANCIAL OFFICER: sold $4.2M across 1 filing, first filed Aug 13, 2026, last Aug 13, 2026. Robert J. Mylod Jr., Director: sold $2.2M across 7 filings, first filed Nov 10, 2025, last Sep 2, 2026. Paulo Pisano, CHIEF HUMAN RESOURCES OFFICER: sold $2.1M across 4 filings, first filed Nov 10, 2025, last Oct 16, 2026. Vanessa Ames Wittman, Director: sold $744.9K across 6 filings, first filed Nov 19, 2025, last Aug 18, 2026.
Largest mark · tap a row for others
Peter J. Millones · EXECUTIVE VP, GENERAL COUNSEL
Sale $10,390,070
50,050 shares at $207.59 avg
Filed Aug 18, 2026 · traded Aug 17
Pre-arranged (10b5-1) · close on filing date $208.25
Glenn D. Fogel · CEO AND PRESIDENT
CEO AND PRESIDENT
$25.9M soldPeter J. Millones · EXECUTIVE VP, GENERAL COUNSEL
EXECUTIVE VP, GENERAL COUNSEL
$20.6M soldEwout L. Steenbergen · CHIEF FINANCIAL OFFICER
CHIEF FINANCIAL OFFICER
$4.2M soldRobert J. Mylod Jr. · Director
Director
$2.2M soldPaulo Pisano · CHIEF HUMAN RESOURCES OFFICER
CHIEF HUMAN RESOURCES OFFICER
$2.1M soldVanessa Ames Wittman · Director
Director
$744.9K soldHas Booking Holdings Inc.'s CEO sold stock?
Yes. Glenn D. Fogel (CEO) sold 21,446 shares ($25.9M) between Nov 2025 and Apr 2026, all under a pre-arranged 10b5-1 plan.
Open-market trades
31 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Glenn D. Fogel | CEO AND PRESIDENT | $25.9M | — | 11 | 100% of sales | |
| Peter J. Millones | EXECUTIVE VP, GENERAL COUNSEL | $20.6M | — | 2 | 100% of sales | |
| Ewout L. Steenbergen | CHIEF FINANCIAL OFFICER | $4.2M | — | 1 | 100% of sales | |
| Robert J. Mylod Jr. | Director | $2.2M | — | 7 | 100% of sales | |
| Paulo Pisano | CHIEF HUMAN RESOURCES OFFICER | $2.1M | — | 4 | 53% of sales | |
| Vanessa Ames Wittman | Director | $744.9K | — | 6 | 100% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Paulo Pisano CHIEF HUMAN RESOURCES OFFICER | SalePre-arranged (10b5-1) | 1,500 | $163.06 | $244.6K | 70,400 | |
traded | Paulo Pisano CHIEF HUMAN RESOURCES OFFICER | SalePre-arranged (10b5-1) | 1,500 | $173.02 | $259.5K | 71,900 | |
traded | Robert J. Mylod Jr. Director | SalePre-arranged (10b5-1) | 1,000 | $200.00 | $200.0K | 14,000 | |
traded | Paulo Pisano CHIEF HUMAN RESOURCES OFFICER | SalePre-arranged (10b5-1) | 3,000 | $203.48 | $610.4K | 73,400 | |
traded | Peter J. Millones EXECUTIVE VP, GENERAL COUNSEL | SalePre-arranged (10b5-1) | 50,050 | $207.59 | $10.4M | 375,415 | |
traded | Vanessa Ames Wittman Director | SalePre-arranged (10b5-1) | 375 | $211.00 | $79.1K | 16,133 | |
traded | Ewout L. Steenbergen CHIEF FINANCIAL OFFICER | SalePre-arranged (10b5-1) | 20,000 | $211.03 | $4.2M | 78,934 | |
traded | Robert J. Mylod Jr. Director | SalePre-arranged (10b5-1) | 1,000 | $206.70 | $206.7K | 15,000 | |
traded | Robert J. Mylod Jr. Director | SalePre-arranged (10b5-1) | 5,000 | $200.00 | $1.0M | 16,000 | |
traded | Vanessa Ames Wittman Director | SalePre-arranged (10b5-1) | 1,125 | $192.00 | $216.0K | 16,508 | |
traded | Peter J. Millones EXECUTIVE VP, GENERAL COUNSEL | SalePre-arranged (10b5-1) | 62,500 | $163.67 | $10.2M | 467,194 | |
traded | Vanessa Ames Wittman Director | SalePre-arranged (10b5-1) | 1,125 | $192.00 | $216.0K | 16,050 | |
traded | Glenn D. Fogel CEO AND PRESIDENT | SalePre-arranged (10b5-1) | 16,726 | $185.36 | $3.1M | 298,174 | |
traded | Glenn D. Fogel CEO AND PRESIDENT | SalePre-arranged (10b5-1) | 669 | $4,292.10 | $2.9M | 13,241 | |
traded | Glenn D. Fogel CEO AND PRESIDENT | SalePre-arranged (10b5-1) | 560 | $4,092.82 | $2.3M | 19,295 | |
traded | Glenn D. Fogel CEO AND PRESIDENT | SalePre-arranged (10b5-1) | 452 | $4,149.75 | $1.9M | 18,653 | |
traded | Robert J. Mylod Jr. Director | SalePre-arranged (10b5-1) | 40 | $5,105.36 | $204.2K | 848 | |
traded | Vanessa Ames Wittman Director | SalePre-arranged (10b5-1) | 15 | $5,191.15 | $77.9K | 687 | |
traded | Glenn D. Fogel CEO AND PRESIDENT | SalePre-arranged (10b5-1) | 953 | $5,181.34 | $4.9M | 20,034 | |
traded | Glenn D. Fogel CEO AND PRESIDENT | SalePre-arranged (10b5-1) | 60 | $5,208.09 | $312.5K | 19,605 | |
traded | Robert J. Mylod Jr. Director | SalePre-arranged (10b5-1) | 40 | $5,290.38 | $211.6K | 915 | |
traded | Vanessa Ames Wittman Director | SalePre-arranged (10b5-1) | 15 | $5,362.00 | $80.4K | 702 | |
traded | Glenn D. Fogel CEO AND PRESIDENT | SalePre-arranged (10b5-1) | 571 | $5,414.53 | $3.1M | 21,521 | |
traded | Glenn D. Fogel CEO AND PRESIDENT | SalePre-arranged (10b5-1) | 442 | $5,464.94 | $2.4M | 20,845 | |
traded | Robert J. Mylod Jr. Director | SalePre-arranged (10b5-1) | 40 | $5,000.00 | $200.0K | 920 | |
traded | Vanessa Ames Wittman Director | SalePre-arranged (10b5-1) | 15 | $5,030.00 | $75.5K | 717 | |
traded | Glenn D. Fogel CEO AND PRESIDENT | SalePre-arranged (10b5-1) | 443 | $4,820.35 | $2.1M | 22,372 | |
traded | Glenn D. Fogel CEO AND PRESIDENT | SalePre-arranged (10b5-1) | 400 | $5,007.69 | $2.0M | 22,091 | |
traded | Glenn D. Fogel CEO AND PRESIDENT | SalePre-arranged (10b5-1) | 170 | $5,062.25 | $860.6K | 21,711 | |
traded | Robert J. Mylod Jr. Director | SalePre-arranged (10b5-1) | 40 | $5,000.00 | $200.0K | 960 | |
traded | Paulo Pisano CHIEF HUMAN RESOURCES OFFICER | Sale | 200 | $5,000.00 | $1.0M | 1,514 |
GET /stocks/filings/vX/form-4?tickers=BKNG&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"BKNG",
"PCLN"
],
"issuer_cik": "0001075531",
"owner_cik": "0001875741",
"accession_number": "0001875741-26-000010",
"form_type": "4",
"filing_date": "2026-10-16",
"period_of_report": "2026-10-15",
"issuer_name": "Booking Holdings Inc.",
"issuer_trading_symbol": "BKNG",
"owner_name": "Pisano Paulo",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "CHIEF HUMAN RESOURCES OFFICER",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-15",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 1500,
"transaction_price_per_share": 163.06,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 70400,
"transaction_value": 244590,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The 10b5-1(c) sales plan was adopted on June 1, 2026."
}
]
},
{
"tickers": [
"BKNG",
"PCLN"
],
"issuer_cik": "0001075531",
"owner_cik": "0001875741",
"accession_number": "0001875741-26-000008",
"form_type": "4",
"filing_date": "2026-09-16",
"period_of_report": "2026-09-15",
"issuer_name": "Booking Holdings Inc.",
"issuer_trading_symbol": "BKNG",
"owner_name": "Pisano Paulo",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "CHIEF HUMAN RESOURCES OFFICER",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-09-15",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 1500,
"transaction_price_per_share": 173.02,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 71900,
"transaction_value": 259530.00000000003,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The 10b5-1(c) sales plan was adopted on June 1, 2026."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 33 records
- Tax withholding11 records
- Grants and awards20 records
- Gifts2 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for BKNG every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.