SEC Form 4
Salesforce, Inc. (CRM) insider trading
In the 12 months to Oct 23, 2026, 4 CRM insiders reported open-market sales of $38.4M across 12 filings; 3 insiders bought $27.5M.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $38.4M
- 12 filings · 4 insiders
- Open-market purchases
- $27.5M
- 5 filings
- Pre-arranged sales (10b5-1)
- 10 of 12
- $36.3M of $38.4M sold (95%)
Who traded CRM, and when
- Purchase
- Sale
- Sale, pre-arranged (10b5-1)
CRM daily close from Oct 23, 2025 to Oct 23, 2026, between $150.12 and $266.23, last $245.37. 12 sale and 5 purchase filings by 7 insiders, marked at their filing dates. Parker Harris, Co-Founder and CTO, Slack: sold $31.6M across 1 filing, first filed Dec 3, 2025, last Dec 3, 2025. G. Mason Morfit, Director: bought $25.0M across 1 filing, first filed Dec 8, 2025, last Dec 8, 2025. Marc Benioff, Chair and CEO: sold $4.6M across 9 filings, first filed Oct 23, 2025, last Nov 4, 2025. David Blair Kirk, Director: bought $2.0M across 3 filings, first filed Dec 18, 2025, last Sep 21, 2026. Craig Conway, Director: sold $1.2M across 1 filing, first filed Sep 4, 2026, last Sep 4, 2026. Neelie Kroes, Director: sold $929.3K across 1 filing, first filed Jan 15, 2026, last Jan 15, 2026. Laura Alber, Director: bought $500.3K across 1 filing, first filed Mar 19, 2026, last Mar 19, 2026.
Largest mark · tap a row for others
Parker Harris · Co-Founder and CTO, Slack
Sale $31,605,031
134,662 shares at $234.70 avg
Filed Dec 3, 2025 · traded Dec 2
Pre-arranged (10b5-1) · close on filing date $238.72
Parker Harris · Co-Founder and CTO, Slack
Co-Founder and CTO, Slack
$31.6M soldG. Mason Morfit · Director
Director
$25.0M boughtMarc Benioff · Chair and CEO
Chair and CEO
$4.6M soldDavid Blair Kirk · Director
Director
$2.0M boughtCraig Conway · Director
Director
$1.2M soldNeelie Kroes · Director
Director
$929.3K soldLaura Alber · Director
Director
$500.3K boughtHas Salesforce, Inc.'s CEO sold stock?
Yes. Marc Benioff (CEO) sold 18,122 shares ($4.6M) between Oct 2025 and Nov 2025, all under a pre-arranged 10b5-1 plan.
Open-market trades
17 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Parker Harris | Co-Founder and CTO, Slack | $31.6M | — | 1 | 100% of sales | |
| G. Mason Morfit | Director | — | $25.0M | 1 | — | |
| Marc Benioff | Chair and CEO | $4.6M | — | 9 | 100% of sales | |
| David Blair Kirk | Director | — | $2.0M | 3 | — | |
| Craig Conway | Director | $1.2M | — | 1 | — | |
| Neelie Kroes | Director | $929.3K | — | 1 | — | |
| Laura Alber | Director | — | $500.3K | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | David Blair Kirk Director | Purchase | 4,176 | $239.33 | $999.5K | 18,748 | |
traded | Craig Conway Director | Sale | 4,500 | $260.61 | $1.2M | 5,437 | |
traded | Laura Alber Director | Purchase | 2,571 | $194.58 | $500.3K | 7,450 | |
traded | David Blair Kirk Director | Purchase | 2,570 | $194.62 | $500.2K | 13,689 | |
traded | Neelie Kroes Director | Sale | 3,893 | $238.70 | $929.3K | 7,299 | |
traded | David Blair Kirk Director | Purchase | 1,936 | $258.64 | $500.7K | 10,677 | |
traded | G. Mason Morfit Director | Purchase | 96,000 | $260.58 | $25.0M | 2,994,509 | |
traded | Parker Harris Co-Founder and CTO, Slack | SalePre-arranged (10b5-1) | 134,662 | $234.70 | $31.6M | 245,331 | |
traded | Marc Benioff Chair and CEO | SalePre-arranged (10b5-1) | 122 | $259.00 | $31.6K | 11,911,676 | |
traded | Marc Benioff Chair and CEO | SalePre-arranged (10b5-1) | 2,250 | $258.20 | $580.9K | 11,911,571 | |
traded | Marc Benioff Chair and CEO | SalePre-arranged (10b5-1) | 2,250 | $256.82 | $577.8K | 11,912,377 | |
traded | Marc Benioff Chair and CEO | SalePre-arranged (10b5-1) | 2,250 | $252.04 | $567.1K | 11,913,035 | |
traded | Marc Benioff Chair and CEO | SalePre-arranged (10b5-1) | 2,250 | $257.06 | $578.4K | 11,912,931 | |
traded | Marc Benioff Chair and CEO | SalePre-arranged (10b5-1) | 2,250 | $256.13 | $576.3K | 11,911,571 | |
traded | Marc Benioff Chair and CEO | SalePre-arranged (10b5-1) | 2,250 | $255.56 | $575.0K | 11,912,031 | |
traded | Marc Benioff Chair and CEO | SalePre-arranged (10b5-1) | 2,250 | $255.62 | $575.1K | 11,912,873 | |
traded | Marc Benioff Chair and CEO | SalePre-arranged (10b5-1) | 2,250 | $259.01 | $582.8K | 11,913,504 |
GET /stocks/filings/vX/form-4?tickers=CRM&filing_date.gte=2025-10-23&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"CRM"
],
"issuer_cik": "0001108524",
"owner_cik": "0002077892",
"accession_number": "0001108524-26-000212",
"form_type": "4",
"filing_date": "2026-09-21",
"period_of_report": "2026-09-18",
"issuer_name": "Salesforce, Inc.",
"issuer_trading_symbol": "CRM",
"owner_name": "Kirk David Blair",
"is_director": true,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-18",
"transaction_code": "P",
"equity_swap_involved": false,
"transaction_shares": 4176,
"transaction_price_per_share": 239.3321,
"transaction_acquired_disposed": "A",
"shares_owned_following_transaction": 18748,
"transaction_value": 999450.8496,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Weighted average price. These shares were purchased in multiple transactions at prices ranging from $239.2000 to $239.4400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."
}
]
},
{
"tickers": [
"CRM"
],
"issuer_cik": "0001108524",
"owner_cik": "0001340922",
"accession_number": "0001108524-26-000199",
"form_type": "4",
"filing_date": "2026-09-04",
"period_of_report": "2026-09-04",
"issuer_name": "Salesforce, Inc.",
"issuer_trading_symbol": "CRM",
"owner_name": "Conway Craig",
"is_director": true,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-04",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 1418,
"transaction_price_per_share": 260.4958,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 8519,
"transaction_value": 369383.04439999996,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Weighted average price. These shares were sold in multiple transactions at prices ranging from $260.4700 to $260.5000 inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 172 records
- Option exercises104 records
- Tax withholding62 records
- Grants and awards5 records
- Gifts1 record
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for CRM every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
- Counted once
- When several owners (a fund and its partners, say) report the same trade, it's counted once. Corrected filings replace the originals.