Massivemarkets

SEC Form 4

Salesforce, Inc. (CRM) insider trading

In the 12 months to Oct 23, 2026, 4 CRM insiders reported open-market sales of $38.4M across 12 filings; 3 insiders bought $27.5M.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$38.4M
12 filings · 4 insiders
Open-market purchases
$27.5M
5 filings
Pre-arranged sales (10b5-1)
10 of 12
$36.3M of $38.4M sold (95%)

Who traded CRM, and when

  • Purchase
  • Sale
  • Sale, pre-arranged (10b5-1)

CRM daily close from Oct 23, 2025 to Oct 23, 2026, between $150.12 and $266.23, last $245.37. 12 sale and 5 purchase filings by 7 insiders, marked at their filing dates. Parker Harris, Co-Founder and CTO, Slack: sold $31.6M across 1 filing, first filed Dec 3, 2025, last Dec 3, 2025. G. Mason Morfit, Director: bought $25.0M across 1 filing, first filed Dec 8, 2025, last Dec 8, 2025. Marc Benioff, Chair and CEO: sold $4.6M across 9 filings, first filed Oct 23, 2025, last Nov 4, 2025. David Blair Kirk, Director: bought $2.0M across 3 filings, first filed Dec 18, 2025, last Sep 21, 2026. Craig Conway, Director: sold $1.2M across 1 filing, first filed Sep 4, 2026, last Sep 4, 2026. Neelie Kroes, Director: sold $929.3K across 1 filing, first filed Jan 15, 2026, last Jan 15, 2026. Laura Alber, Director: bought $500.3K across 1 filing, first filed Mar 19, 2026, last Mar 19, 2026.

Largest mark · tap a row for others

Parker Harris · Co-Founder and CTO, Slack

Sale $31,605,031

134,662 shares at $234.70 avg

Filed Dec 3, 2025 · traded Dec 2

Pre-arranged (10b5-1) · close on filing date $238.72

CRM daily closelast $245.37

Parker Harris · Co-Founder and CTO, Slack

$31.6M sold

G. Mason Morfit · Director

$25.0M bought

Marc Benioff · Chair and CEO

$4.6M sold

David Blair Kirk · Director

$2.0M bought

Craig Conway · Director

$1.2M sold

Neelie Kroes · Director

$929.3K sold

Laura Alber · Director

$500.3K bought
One row per insider; marks sit at the SEC filing date, sized by dollar value.

Has Salesforce, Inc.'s CEO sold stock?

Yes. Marc Benioff (CEO) sold 18,122 shares ($4.6M) between Oct 2025 and Nov 2025, all under a pre-arranged 10b5-1 plan.

Open-market trades

17 filings in the last 12 months
InsiderRoleSoldBoughtFilingsPre-arranged (10b5-1)Last filed
Parker HarrisCo-Founder and CTO, Slack$31.6M—1100% of sales
G. Mason MorfitDirector—$25.0M1—
Marc BenioffChair and CEO$4.6M—9100% of sales
David Blair KirkDirector—$2.0M3—
Craig ConwayDirector$1.2M—1—
Neelie KroesDirector$929.3K—1—
Laura AlberDirector—$500.3K1—
Other insider activity (not market trades) · 172 records
  • Option exercises104 records
  • Tax withholding62 records
  • Grants and awards5 records
  • Gifts1 record

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

Build this yourself

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

Agent prompt

Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for CRM every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Pre-arranged (10b5-1)
The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Counted once
When several owners (a fund and its partners, say) report the same trade, it's counted once. Corrected filings replace the originals.