SEC Form 4
Carvana Co. (CVNA) insider trading
In the 12 months to Oct 26, 2026, 11 CVNA insiders reported open-market sales of $273.6M across 68 filings; one director bought $1.5M.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $273.6M
- 68 filings · 11 insiders
- Open-market purchases
- $1.5M
- 2 filings · Michael E. Maroone, Director
- Pre-arranged sales (10b5-1)
- 57 of 68
- $243.5M of $273.6M sold (89%)
Who traded CVNA, and when
- Purchase
- Sale
- Sale, pre-arranged (10b5-1)
CVNA daily close from Oct 27, 2025 to Oct 26, 2026, between $56.26 and $95.69, last $56.27. 68 sale and 2 purchase filings by 11 insiders, marked at their filing dates. Benjamin E. Huston, Chief Operating Officer: sold $66.2M across 13 filings, first filed Nov 4, 2025, last Sep 3, 2026. Daniel J. Gill, Chief Product Officer: sold $54.2M across 2 filings, first filed Dec 10, 2025, last Dec 12, 2025. Mark W. Jenkins, Chief Financial Officer: sold $53.7M across 12 filings, first filed Nov 4, 2025, last Oct 5, 2026. Thomas Taira, President, Special Projects: sold $37.2M across 13 filings, first filed Nov 12, 2025, last Oct 13, 2026. Ryan S. Keeton, Chief Brand Officer: sold $24.3M across 5 filings, first filed Nov 4, 2025, last Dec 4, 2025. Michael E. Maroone, Director: sold $12.4M and bought $1.5M across 4 filings, first filed Dec 4, 2025, last Oct 5, 2026. 5 others: sold $25.6M across 21 filings, first filed Nov 4, 2025, last Oct 5, 2026.
Largest mark · tap a row for others
Daniel J. Gill · Chief Product Officer
Filing 1 of 2 within a week · $54,169,696 total
Sale $35,160,000
80,000 shares at $439.50 avg
Filed Dec 10, 2025 · traded Dec 8
Pre-arranged (10b5-1) · close on filing date $93.53
Benjamin E. Huston · Chief Operating Officer
Chief Operating Officer
$66.2M soldDaniel J. Gill · Chief Product Officer
Chief Product Officer
$54.2M soldMark W. Jenkins · Chief Financial Officer
Chief Financial Officer
$53.7M soldThomas Taira · President, Special Projects
President, Special Projects
$37.2M soldRyan S. Keeton · Chief Brand Officer
Chief Brand Officer
$24.3M soldMichael E. Maroone · Director
Director
$12.4M sold$1.5M bought5 others
Combined, one mark per week
$25.6M soldOpen-market trades
70 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Benjamin E. Huston | Chief Operating Officer | $66.2M | — | 13 | 100% of sales | |
| Daniel J. Gill | Chief Product Officer | $54.2M | — | 2 | 100% of sales | |
| Mark W. Jenkins | Chief Financial Officer | $53.7M | — | 12 | 100% of sales | |
| Thomas Taira | President, Special Projects | $37.2M | — | 13 | 100% of sales | |
| Ryan S. Keeton | Chief Brand Officer | $24.3M | — | 5 | — | |
| Michael E. Maroone | Director | $12.4M | $1.5M | 4 | 100% of sales | |
| Paul W. Breaux | Officer (see filing) | $13.5M | — | 2 | 100% of sales | |
| Stephen R. Palmer | Vice President of Accounting | $4.2M | — | 12 | 100% of sales | |
| Ira J. Platt | Director | $3.2M | — | 2 | — | |
| J. Danforth Quayle | Director | $3.0M | — | 3 | 70% of sales | |
| Gregory B. Sullivan | Director | $1.7M | — | 2 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 5,597 | $65.00 | $363.8K | 357,442 | |
traded | Michael E. Maroone Director | Purchase | 25,000 | $61.80 | $1.5M | 745,198 | |
traded | Mark W. Jenkins Chief Financial Officer | SalePre-arranged (10b5-1) | 63,750 | $61.64 | $3.9M | 1,173,132 | |
traded | Stephen R. Palmer Vice President of Accounting | SalePre-arranged (10b5-1) | 5,000 | $61.64 | $308.2K | 123,185 | |
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 16,789 | $70.58 | $1.2M | 366,987 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 50,000 | $71.55 | $3.6M | 499,219 | |
traded | Mark W. Jenkins Chief Financial Officer | SalePre-arranged (10b5-1) | 63,750 | $71.55 | $4.6M | 1,149,518 | |
traded | Stephen R. Palmer Vice President of Accounting | SalePre-arranged (10b5-1) | 5,000 | $71.55 | $357.8K | 128,886 | |
traded | J. Danforth Quayle Director | SalePre-arranged (10b5-1) | 14,525 | $75.00 | $1.1M | 214,960 | |
traded | Ira J. Platt Director | Sale | 30,000 | $74.25 | $2.2M | 186,470 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 50,000 | $64.50 | $3.2M | 579,389 | |
traded | Mark W. Jenkins Chief Financial Officer | SalePre-arranged (10b5-1) | 63,750 | $64.50 | $4.1M | 1,212,344 | |
traded | Stephen R. Palmer Vice President of Accounting | SalePre-arranged (10b5-1) | 5,000 | $64.49 | $322.5K | 136,909 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 50,000 | $68.55 | $3.4M | 471,715 | |
traded | Mark W. Jenkins Chief Financial Officer | SalePre-arranged (10b5-1) | 63,750 | $68.34 | $4.4M | 1,076,100 | |
traded | Stephen R. Palmer Vice President of Accounting | SalePre-arranged (10b5-1) | 5,000 | $68.53 | $342.6K | 149,654 | |
traded | Ira J. Platt Director | Sale | 15,000 | $67.83 | $1.0M | 186,470 | |
traded | J. Danforth Quayle Director | SalePre-arranged (10b5-1) | 14,525 | $70.00 | $1.0M | 214,960 | |
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 5,597 | $67.15 | $375.8K | 315,075 | |
traded | Michael E. Maroone Director | Purchase | 5 | $441.36 | $2.2K | 269 | |
traded | Michael E. Maroone Director | Sale | 5 | $371.27 | $1.9K | 264 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 50,000 | $70.39 | $3.5M | 515,769 | |
traded | Mark W. Jenkins Chief Financial Officer | SalePre-arranged (10b5-1) | 63,750 | $70.40 | $4.5M | 1,036,594 | |
traded | Stephen R. Palmer Vice President of Accounting | SalePre-arranged (10b5-1) | 5,000 | $70.42 | $352.1K | 153,075 | |
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 5,590 | $79.97 | $447.0K | 60,452 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 10,000 | $384.96 | $3.8M | 106,802 | |
traded | Mark W. Jenkins Chief Financial Officer | SalePre-arranged (10b5-1) | 12,750 | $387.19 | $4.9M | 210,127 | |
traded | Stephen R. Palmer Vice President of Accounting | SalePre-arranged (10b5-1) | 1,000 | $395.32 | $395.3K | 32,891 | |
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 3,770 | $341.00 | $1.3M | 58,564 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 10,000 | $309.86 | $3.1M | 102,524 | |
traded | Mark W. Jenkins Chief Financial Officer | SalePre-arranged (10b5-1) | 12,750 | $310.35 | $4.0M | 198,199 | |
traded | Stephen R. Palmer Vice President of Accounting | SalePre-arranged (10b5-1) | 1,000 | $317.50 | $317.5K | 33,891 | |
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 953 | $325.00 | $309.7K | 64,997 | |
traded | J. Danforth Quayle Director | Sale | 2,900 | $309.97 | $898.9K | 41,913 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 10,000 | $322.67 | $3.2M | 105,498 | |
traded | Mark W. Jenkins Chief Financial Officer | SalePre-arranged (10b5-1) | 12,750 | $323.15 | $4.1M | 213,787 | |
traded | Stephen R. Palmer Vice President of Accounting | SalePre-arranged (10b5-1) | 1,000 | $324.84 | $324.8K | 35,541 | |
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 1,047 | $398.54 | $417.3K | 66,625 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 10,000 | $411.27 | $4.1M | 106,106 | |
traded | Mark W. Jenkins Chief Financial Officer | SalePre-arranged (10b5-1) | 12,750 | $410.19 | $5.2M | 210,127 | |
traded | Stephen R. Palmer Vice President of Accounting | SalePre-arranged (10b5-1) | 1,000 | $393.04 | $393.0K | 37,192 | |
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 1,174 | $447.00 | $524.8K | 68,252 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 10,000 | $401.94 | $4.0M | 102,014 | |
traded | Mark W. Jenkins Chief Financial Officer | SalePre-arranged (10b5-1) | 12,750 | $403.02 | $5.1M | 206,474 | |
traded | Stephen R. Palmer Vice President of Accounting | SalePre-arranged (10b5-1) | 1,000 | $419.48 | $419.5K | 38,744 | |
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 10,000 | $475.00 | $4.8M | 69,880 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 20,000 | $475.00 | $9.5M | 100,758 | |
traded | Daniel J. Gill Chief Product Officer | SalePre-arranged (10b5-1) | 40,000 | $475.24 | $19.0M | 193,226 | |
traded | Paul W. Breaux Officer (see filing) | SalePre-arranged (10b5-1) | 10,000 | $475.00 | $4.8M | 69,289 | |
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 30,952 | $435.96 | $13.5M | 80,832 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 40,000 | $439.50 | $17.6M | 100,758 | |
traded | Daniel J. Gill Chief Product Officer | SalePre-arranged (10b5-1) | 80,000 | $439.50 | $35.2M | 231,106 | |
traded | Paul W. Breaux Officer (see filing) | SalePre-arranged (10b5-1) | 20,000 | $438.50 | $8.8M | 69,289 | |
traded | Michael E. Maroone Director | SalePre-arranged (10b5-1) | 30,928 | $400.34 | $12.4M | 143,573 | |
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 25,000 | $400.00 | $10.0M | 80,832 | |
traded | Ryan S. Keeton Chief Brand Officer | Sale | 10,000 | $400.00 | $4.0M | 74,460 | |
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 10,000 | $375.01 | $3.8M | 106,507 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 10,000 | $377.11 | $3.8M | 106,378 | |
traded | Mark W. Jenkins Chief Financial Officer | SalePre-arranged (10b5-1) | 12,750 | $376.07 | $4.8M | 214,007 | |
traded | Ryan S. Keeton Chief Brand Officer | Sale | 10,000 | $375.04 | $3.8M | 84,958 | |
traded | Stephen R. Palmer Vice President of Accounting | SalePre-arranged (10b5-1) | 1,000 | $372.31 | $372.3K | 40,224 | |
traded | Ryan S. Keeton Chief Brand Officer | Sale | 10,000 | $350.00 | $3.5M | 94,958 | |
traded | Gregory B. Sullivan Director | Sale | 2,500 | $340.00 | $850.0K | 39,428 | |
traded | Thomas Taira President, Special Projects | SalePre-arranged (10b5-1) | 952 | $325.00 | $309.4K | 116,507 | |
traded | Ryan S. Keeton Chief Brand Officer | Sale | 10,000 | $325.03 | $3.3M | 104,958 | |
traded | Gregory B. Sullivan Director | Sale | 2,500 | $322.20 | $805.5K | 41,928 | |
traded | Benjamin E. Huston Chief Operating Officer | SalePre-arranged (10b5-1) | 10,000 | $324.57 | $3.2M | 102,097 | |
traded | Mark W. Jenkins Chief Financial Officer | SalePre-arranged (10b5-1) | 12,750 | $323.35 | $4.1M | 215,267 | |
traded | Ryan S. Keeton Chief Brand Officer | Sale | 32,370 | $301.68 | $9.8M | 138,137 | |
traded | Stephen R. Palmer Vice President of Accounting | SalePre-arranged (10b5-1) | 1,000 | $305.00 | $305.0K | 41,868 |
GET /stocks/filings/vX/form-4?tickers=CVNA&filing_date.gte=2025-10-26&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"CVNA"
],
"issuer_cik": "0001690820",
"owner_cik": "0001607889",
"accession_number": "0001607889-26-000038",
"form_type": "4",
"filing_date": "2026-10-13",
"period_of_report": "2026-10-12",
"issuer_name": "CARVANA CO.",
"issuer_trading_symbol": "CVNA",
"owner_name": "Taira Thomas",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "President, Special Projects",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-12",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 5597,
"transaction_price_per_share": 65,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 357442,
"transaction_value": 363805,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 15, 2026."
}
]
},
{
"tickers": [
"CVNA"
],
"issuer_cik": "0001690820",
"owner_cik": "0001783558",
"accession_number": "0001783558-26-000022",
"form_type": "4",
"filing_date": "2026-10-05",
"period_of_report": "2026-10-01",
"issuer_name": "CARVANA CO.",
"issuer_trading_symbol": "CVNA",
"owner_name": "Palmer Stephen R",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Vice President of Accounting",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-01",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 2320,
"transaction_price_per_share": 62.82,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 120865,
"transaction_value": 145742.4,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F2",
"description": "The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 28, 2025 (the \"10b5-1 Plan\")."
},
{
"id": "F3",
"description": "The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price."
},
{
"id": "F7",
"description": "This transaction was executed in multiple trades at prices ranging from $62.34 to $63.21 inclusive."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 198 records
- Option exercises67 records
- Tax withholding103 records
- Grants and awards23 records
- Gifts2 records
- Other3 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
- Counted once
- When several owners (a fund and its partners, say) report the same trade, it's counted once. Corrected filings replace the originals.
Frequently asked questions
Has Carvana Co.'s CEO sold stock?
No. Ernest C. Garcia III (CEO) made no open-market sales filed as CEO in the last 12 months.
How current is CVNA’s insider data?
These are CVNA Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
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This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for CVNA every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
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