SEC Form 4
Designer Brands Inc. (DBI) insider trading
In the 12 months to Oct 23, 2026, 5 DBI insiders reported open-market sales of $1.8M across 5 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $1.8M
- 5 filings · 5 insiders
- Open-market purchases
- $0
- 0 filings
Who traded DBI, and when
- Sale
DBI daily close from Oct 23, 2025 to Oct 23, 2026, between $3.36 and $9.11, last $6.36. 5 sale and 0 purchase filings by 5 insiders, marked at their filing dates. Deborah L. Ferree, V. Chair; Ch Product Off: sold $1.1M across 1 filing, first filed Dec 12, 2025, last Dec 12, 2025. Mary Turner, EVP;Pres DesignerBrands Canada: sold $242.8K across 1 filing, first filed Jun 12, 2026, last Jun 12, 2026. Harvey L. Sonnenberg, Director: sold $147.6K across 1 filing, first filed Sep 21, 2026, last Sep 21, 2026. Mark Haley, SVP, Controller & PAO: sold $123.5K across 1 filing, first filed Sep 15, 2026, last Sep 15, 2026. Joanna T. Lau, Director: sold $104.8K across 1 filing, first filed Dec 29, 2025, last Dec 29, 2025.
Largest mark · tap a row for others
Deborah L. Ferree · V. Chair; Ch Product Off
Sale $1,146,753
142,277 shares at $8.06 avg
Filed Dec 12, 2025 · traded Dec 11
Close on filing date $8.29
Deborah L. Ferree · V. Chair; Ch Product Off
V. Chair; Ch Product Off
$1.1M soldMary Turner · EVP;Pres DesignerBrands Canada
EVP;Pres DesignerBrands Canada
$242.8K soldHarvey L. Sonnenberg · Director
Director
$147.6K soldMark Haley · SVP, Controller & PAO
SVP, Controller & PAO
$123.5K soldJoanna T. Lau · Director
Director
$104.8K soldHas Designer Brands Inc.'s CEO sold stock?
No. Douglas M. Howe (CEO) made no open-market sales filed as CEO in the last 12 months.
Open-market trades
5 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Deborah L. Ferree | V. Chair; Ch Product Off | $1.1M | — | 1 | — | |
| Mary Turner | EVP;Pres DesignerBrands Canada | $242.8K | — | 1 | — | |
| Harvey L. Sonnenberg | Director | $147.6K | — | 1 | — | |
| Mark Haley | SVP, Controller & PAO | $123.5K | — | 1 | — | |
| Joanna T. Lau | Director | $104.8K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Harvey L. Sonnenberg Director | Sale | 24,000 | $6.15 | $147.6K | 28,314 | |
traded | Mark Haley SVP, Controller & PAO | Sale | 19,498 | $6.34 | $123.5K | 0 | |
traded | Mary Turner EVP;Pres DesignerBrands Canada | Sale | 34,708 | $7.00 | $242.8K | 601 | |
traded | Joanna T. Lau Director | Sale | 13,105 | $8.00 | $104.8K | 84,754 | |
traded | Deborah L. Ferree V. Chair; Ch Product Off | Sale | 142,277 | $8.06 | $1.1M | 306,690 |
GET /stocks/filings/vX/form-4?tickers=DBI&filing_date.gte=2025-10-23&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"DBI"
],
"issuer_cik": "0001319947",
"owner_cik": "0001195384",
"accession_number": "0001225208-26-007892",
"form_type": "4",
"filing_date": "2026-09-21",
"period_of_report": "2026-09-17",
"issuer_name": "Designer Brands Inc.",
"issuer_trading_symbol": "DBI",
"owner_name": "SONNENBERG HARVEY L",
"is_director": true,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Shares",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-17",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 24000,
"transaction_price_per_share": 6.15,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 28314,
"transaction_value": 147600,
"direct_or_indirect": "D"
},
{
"tickers": [
"DBI"
],
"issuer_cik": "0001319947",
"owner_cik": "0001533646",
"accession_number": "0001225208-26-007836",
"form_type": "4",
"filing_date": "2026-09-15",
"period_of_report": "2026-09-11",
"issuer_name": "Designer Brands Inc.",
"issuer_trading_symbol": "DBI",
"owner_name": "Haley Mark",
"is_officer": true,
"officer_title": "SVP, Controller & PAO",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Shares",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-11",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 1800,
"transaction_price_per_share": 6.0128,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 17698,
"transaction_value": 10823.04,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Price represents a weighted average of the sale price. Shares were sold at prices ranging from $6.00 to $6.05. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 38 records
- Option exercises14 records
- Tax withholding14 records
- Grants and awards10 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for DBI every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.