SEC Form 4
e.l.f. Beauty, Inc. (ELF) insider trading
In the 12 months to Oct 24, 2026, 6 ELF insiders reported open-market sales of $12.5M across 12 filings; one director bought $464.8K.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $12.5M
- 12 filings · 6 insiders
- Open-market purchases
- $464.8K
- 1 filing · Matthew Farrell, Director
- Pre-arranged sales (10b5-1)
- 7 of 12
- $10.6M of $12.5M sold (85%)
Who traded ELF, and when
- Purchase
- Sale
- Sale, pre-arranged (10b5-1)
ELF daily close from Oct 24, 2025 to Oct 23, 2026, between $49.57 and $131.70, last $114.24. 12 sale and 1 purchase filings by 7 insiders, marked at their filing dates. Tarang Amin, Chief Executive Officer: sold $3.9M across 1 filing, first filed Jul 2, 2026, last Jul 2, 2026. Joshua Allen Franks, SVP, Operations: sold $3.0M across 5 filings, first filed Aug 21, 2026, last Oct 19, 2026. Jennifer Catherine Hartnett, Chief Commercial Officer: sold $2.0M across 1 filing, first filed Jul 2, 2026, last Jul 2, 2026. Mandy J. Fields, Officer (see filing): sold $1.7M across 1 filing, first filed Sep 10, 2026, last Sep 10, 2026. Kory Marchisotto, Officer (see filing): sold $1.1M across 1 filing, first filed Aug 6, 2026, last Aug 6, 2026. Lauren Cooks Levitan, Director: sold $800.2K across 3 filings, first filed Nov 26, 2025, last Aug 20, 2026. Matthew Farrell, Director: bought $464.8K across 1 filing, first filed Feb 23, 2026, last Feb 23, 2026.
Largest mark · tap a row for others
Tarang Amin · Chief Executive Officer
Sale $3,924,852
50,164 shares at $78.24 avg
Filed Jul 2, 2026 · traded Jul 1
Pre-arranged (10b5-1) · close on filing date $76.42
Tarang Amin · Chief Executive Officer
Chief Executive Officer
$3.9M soldJoshua Allen Franks · SVP, Operations
SVP, Operations
$3.0M soldJennifer Catherine Hartnett · Chief Commercial Officer
Chief Commercial Officer
$2.0M soldMandy J. Fields · Officer (see filing)
Officer (see filing)
$1.7M soldKory Marchisotto · Officer (see filing)
Officer (see filing)
$1.1M soldLauren Cooks Levitan · Director
Director
$800.2K soldMatthew Farrell · Director
Director
$464.8K boughtHas e.l.f. Beauty, Inc.'s CEO sold stock?
Yes. Tarang Amin (CEO) sold 50,164 shares ($3.9M) in Jul 2026, all under a pre-arranged 10b5-1 plan.
Open-market trades
13 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Tarang Amin | Chief Executive Officer | $3.9M | — | 1 | 100% of sales | |
| Joshua Allen Franks | SVP, Operations | $3.0M | — | 5 | 99% of sales | |
| Jennifer Catherine Hartnett | Chief Commercial Officer | $2.0M | — | 1 | 100% of sales | |
| Mandy J. Fields | Officer (see filing) | $1.7M | — | 1 | 100% of sales | |
| Kory Marchisotto | Officer (see filing) | $1.1M | — | 1 | — | |
| Lauren Cooks Levitan | Director | $800.2K | — | 3 | — | |
| Matthew Farrell | Director | — | $464.8K | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Joshua Allen Franks SVP, Operations | SalePre-arranged (10b5-1) | 7,926 | $110.15 | $873.1K | 119,005 | |
traded | Joshua Allen Franks SVP, Operations | SalePre-arranged (10b5-1) | 8,366 | $110.01 | $920.3K | 126,931 | |
traded | Mandy J. Fields Officer (see filing) | SalePre-arranged (10b5-1) | 16,065 | $104.52 | $1.7M | 91,496 | |
traded | Joshua Allen Franks SVP, Operations | Sale | 200 | $110.00 | $22.0K | 135,297 | |
traded | Joshua Allen Franks SVP, Operations | SalePre-arranged (10b5-1) | 5,512 | $110.00 | $606.3K | 138,797 | |
traded | Joshua Allen Franks SVP, Operations | SalePre-arranged (10b5-1) | 5,718 | $100.00 | $571.8K | 144,309 | |
traded | Lauren Cooks Levitan Director | Sale | 1,034 | $93.15 | $96.3K | 10,516 | |
traded | Kory Marchisotto Officer (see filing) | Sale | 12,173 | $88.02 | $1.1M | 169,695 | |
traded | Tarang Amin Chief Executive Officer | SalePre-arranged (10b5-1) | 50,164 | $78.24 | $3.9M | 154,860 | |
traded | Jennifer Catherine Hartnett Chief Commercial Officer | SalePre-arranged (10b5-1) | 25,357 | $80.00 | $2.0M | 28,699 | |
traded | Lauren Cooks Levitan Director | Sale | 7,714 | $56.31 | $434.4K | 11,550 | |
traded | Matthew Farrell Director | Purchase | 5,000 | $92.96 | $464.8K | 10,820 | |
traded | Lauren Cooks Levitan Director | Sale | 3,760 | $71.68 | $269.5K | 11,550 |
GET /stocks/filings/vX/form-4?tickers=ELF&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"ELF"
],
"issuer_cik": "0001600033",
"owner_cik": "0001797370",
"accession_number": "0001610717-26-000443",
"form_type": "4",
"filing_date": "2026-10-19",
"period_of_report": "2026-10-15",
"issuer_name": "e.l.f. Beauty, Inc.",
"issuer_trading_symbol": "ELF",
"owner_name": "Franks Joshua Allen",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "SVP, Operations",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock, $0.01 par value",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-15",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 7926,
"transaction_price_per_share": 110.1529,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 119005,
"transaction_value": 873071.8854,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026."
},
{
"id": "F2",
"description": "The transaction was executed in multiple trades in prices ranging from $110.00 to $110.49, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote."
},
{
"id": "F3",
"description": "Includes 66,981 restricted stock units."
}
]
},
{
"tickers": [
"ELF"
],
"issuer_cik": "0001600033",
"owner_cik": "0001797370",
"accession_number": "0001610717-26-000439",
"form_type": "4",
"filing_date": "2026-10-14",
"period_of_report": "2026-10-12",
"issuer_name": "e.l.f. Beauty, Inc.",
"issuer_trading_symbol": "ELF",
"owner_name": "Franks Joshua Allen",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "SVP, Operations",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock, $0.01 par value",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-12",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 8366,
"transaction_price_per_share": 110.006,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 126931,
"transaction_value": 920310.196,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026."
},
{
"id": "F2",
"description": "The transaction was executed in multiple trades in prices ranging from $110.00 to $110.06, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote."
},
{
"id": "F3",
"description": "Includes 66,981 restricted stock units."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 85 records
- Option exercises6 records
- Tax withholding (sold to cover)31 records
- Grants and awards21 records
- Gifts21 records
- Other6 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for ELF every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.