Massivemarkets

SEC Form 4

e.l.f. Beauty, Inc. (ELF) insider trading

In the 12 months to Oct 24, 2026, 6 ELF insiders reported open-market sales of $12.5M across 12 filings; one director bought $464.8K.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$12.5M
12 filings · 6 insiders
Open-market purchases
$464.8K
1 filing · Matthew Farrell, Director
Pre-arranged sales (10b5-1)
7 of 12
$10.6M of $12.5M sold (85%)

Who traded ELF, and when

  • Purchase
  • Sale
  • Sale, pre-arranged (10b5-1)

ELF daily close from Oct 24, 2025 to Oct 23, 2026, between $49.57 and $131.70, last $114.24. 12 sale and 1 purchase filings by 7 insiders, marked at their filing dates. Tarang Amin, Chief Executive Officer: sold $3.9M across 1 filing, first filed Jul 2, 2026, last Jul 2, 2026. Joshua Allen Franks, SVP, Operations: sold $3.0M across 5 filings, first filed Aug 21, 2026, last Oct 19, 2026. Jennifer Catherine Hartnett, Chief Commercial Officer: sold $2.0M across 1 filing, first filed Jul 2, 2026, last Jul 2, 2026. Mandy J. Fields, Officer (see filing): sold $1.7M across 1 filing, first filed Sep 10, 2026, last Sep 10, 2026. Kory Marchisotto, Officer (see filing): sold $1.1M across 1 filing, first filed Aug 6, 2026, last Aug 6, 2026. Lauren Cooks Levitan, Director: sold $800.2K across 3 filings, first filed Nov 26, 2025, last Aug 20, 2026. Matthew Farrell, Director: bought $464.8K across 1 filing, first filed Feb 23, 2026, last Feb 23, 2026.

Largest mark · tap a row for others

Tarang Amin · Chief Executive Officer

Sale $3,924,852

50,164 shares at $78.24 avg

Filed Jul 2, 2026 · traded Jul 1

Pre-arranged (10b5-1) · close on filing date $76.42

ELF daily closelast $114.24

Tarang Amin · Chief Executive Officer

$3.9M sold

Joshua Allen Franks · SVP, Operations

$3.0M sold

Jennifer Catherine Hartnett · Chief Commercial Officer

$2.0M sold

Mandy J. Fields · Officer (see filing)

$1.7M sold

Kory Marchisotto · Officer (see filing)

$1.1M sold

Lauren Cooks Levitan · Director

$800.2K sold

Matthew Farrell · Director

$464.8K bought
One row per insider; marks sit at the SEC filing date, sized by dollar value.

Has e.l.f. Beauty, Inc.'s CEO sold stock?

Yes. Tarang Amin (CEO) sold 50,164 shares ($3.9M) in Jul 2026, all under a pre-arranged 10b5-1 plan.

Open-market trades

13 filings in the last 12 months
InsiderRoleSoldBoughtFilingsPre-arranged (10b5-1)Last filed
Tarang AminChief Executive Officer$3.9M—1100% of sales
Joshua Allen FranksSVP, Operations$3.0M—599% of sales
Jennifer Catherine HartnettChief Commercial Officer$2.0M—1100% of sales
Mandy J. FieldsOfficer (see filing)$1.7M—1100% of sales
Kory MarchisottoOfficer (see filing)$1.1M—1—
Lauren Cooks LevitanDirector$800.2K—3—
Matthew FarrellDirector—$464.8K1—
Other insider activity (not market trades) · 85 records
  • Option exercises6 records
  • Tax withholding (sold to cover)31 records
  • Grants and awards21 records
  • Gifts21 records
  • Other6 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

Build this yourself

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

Agent prompt

Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for ELF every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Pre-arranged (10b5-1)
The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.