SEC Form 4
Etsy, Inc. (ETSY) insider trading
In the 12 months to Oct 24, 2026, 9 ETSY insiders reported open-market sales of $80.6M across 53 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $80.6M
- 53 filings · 9 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 46 of 53
- $79.2M of $80.6M sold (98%)
Who traded ETSY, and when
- Sale
- Sale, pre-arranged (10b5-1)
ETSY daily close from Oct 24, 2025 to Oct 23, 2026, between $44.05 and $90.82, last $86.93. 53 sale and 0 purchase filings by 9 insiders, marked at their filing dates. Josh Silverman, Chief Executive Officer → Director: sold $67.5M across 22 filings, first filed Nov 4, 2025, last Oct 15, 2026. Frederick R. Wilson, Director: sold $7.4M across 5 filings, first filed May 26, 2026, last Sep 3, 2026. Richard Edward Colburn III, Chief Product & Tech Officer: sold $1.9M across 6 filings, first filed Nov 6, 2025, last Oct 7, 2026. Merilee Buckley, CHIEF ACCOUNTING OFFICER: sold $1.8M across 7 filings, first filed Nov 4, 2025, last Oct 19, 2026. Melissa Reiff, Director: sold $678.3K across 3 filings, first filed Jun 18, 2026, last Oct 19, 2026. Charles Baker, Chief Financial Officer: sold $674.0K across 3 filings, first filed Feb 25, 2026, last Aug 6, 2026. 3 others: sold $717.5K across 7 filings, first filed Nov 6, 2025, last Aug 28, 2026.
Largest mark · tap a row for others
Josh Silverman · Director
Sale $9,281,066
134,730 shares at $68.89 avg
Filed Jun 3, 2026 · traded Jun 1
Pre-arranged (10b5-1) · close on filing date $67.05
Josh Silverman · Chief Executive Officer → Director
Chief Executive Officer → Director
$67.5M soldFrederick R. Wilson · Director
Director
$7.4M soldRichard Edward Colburn III · Chief Product & Tech Officer
Chief Product & Tech Officer
$1.9M soldMerilee Buckley · CHIEF ACCOUNTING OFFICER
CHIEF ACCOUNTING OFFICER
$1.8M soldMelissa Reiff · Director
Director
$678.3K soldCharles Baker · Chief Financial Officer
Chief Financial Officer
$674.0K sold3 others
Combined, one mark per week
$717.5K soldHas Etsy, Inc.'s CEO sold stock?
Yes. Josh Silverman (CEO) sold 43,332 shares ($2.5M) between Nov 2025 and Dec 2025, all under a pre-arranged 10b5-1 plan. Goyal Kruti Patel (CEO) made no open-market sales filed as CEO in the last 12 months.
Open-market trades
53 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Josh Silverman | Chief Executive Officer → Director | $67.5M | — | 22 | 100% of sales | |
| Frederick R. Wilson | Director | $7.4M | — | 5 | 100% of sales | |
| Richard Edward Colburn III | Chief Product & Tech Officer | $1.9M | — | 6 | 66% of sales | |
| Merilee Buckley | CHIEF ACCOUNTING OFFICER | $1.8M | — | 7 | 100% of sales | |
| Melissa Reiff | Director | $678.3K | — | 3 | 100% of sales | |
| Charles Baker | Chief Financial Officer | $674.0K | — | 3 | 81% of sales | |
| Charles Andrew Ballard | Director | $468.1K | — | 2 | — | |
| Bradley Minor | Chief Marketing Officer | $178.9K | — | 1 | — | |
| Marla J. Blow | Director | $70.5K | — | 4 | 100% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Melissa Reiff Director | SalePre-arranged (10b5-1) | 942 | $90.00 | $84.8K | 16,671 | |
traded | Merilee Buckley CHIEF ACCOUNTING OFFICER | SalePre-arranged (10b5-1) | 5,076 | $90.00 | $456.8K | 0 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 1,131 | $81.02 | $91.6K | 262,617 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 383 | $74.00 | $28.3K | 262,234 | |
traded | Merilee Buckley CHIEF ACCOUNTING OFFICER | SalePre-arranged (10b5-1) | 1,396 | $71.35 | $99.6K | 0 | |
traded | Richard Edward Colburn III Chief Product & Tech Officer | SalePre-arranged (10b5-1) | 4,472 | $71.31 | $318.9K | 6,503 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 2,090 | $72.45 | $151.4K | 262,617 | |
traded | Frederick R. Wilson Director | SalePre-arranged (10b5-1) | 20,000 | $81.86 | $1.6M | 401,329 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 13,367 | $82.11 | $1.1M | 249,559 | |
traded | Richard Edward Colburn III Chief Product & Tech Officer | SalePre-arranged (10b5-1) | 2,913 | $82.11 | $239.2K | 6,982 | |
traded | Charles Andrew Ballard Director | Sale | 4,500 | $81.85 | $368.3K | 4,239 | |
traded | Marla J. Blow Director | SalePre-arranged (10b5-1) | 300 | $79.56 | $23.9K | 13,024 | |
traded | Merilee Buckley CHIEF ACCOUNTING OFFICER | SalePre-arranged (10b5-1) | 405 | $79.50 | $32.2K | 167 | |
traded | Richard Edward Colburn III Chief Product & Tech Officer | SalePre-arranged (10b5-1) | 8,252 | $82.09 | $677.4K | 7,932 | |
traded | Charles Baker Chief Financial Officer | SalePre-arranged (10b5-1) | 1,564 | $85.88 | $134.3K | 11,709 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 6,294 | $84.00 | $528.7K | 249,559 | |
traded | Frederick R. Wilson Director | SalePre-arranged (10b5-1) | 20,000 | $83.22 | $1.7M | 421,329 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 41,108 | $83.11 | $3.4M | 249,559 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 22,881 | $84.00 | $1.9M | 139,884 | |
traded | Melissa Reiff Director | SalePre-arranged (10b5-1) | 3,855 | $85.00 | $327.7K | 17,613 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 39,161 | $79.00 | $3.1M | 139,884 | |
traded | Merilee Buckley CHIEF ACCOUNTING OFFICER | SalePre-arranged (10b5-1) | 881 | $75.35 | $66.4K | 405 | |
traded | Frederick R. Wilson Director | SalePre-arranged (10b5-1) | 20,000 | $74.39 | $1.5M | 454,005 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 92,404 | $74.93 | $6.9M | 193,378 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 97,389 | $79.00 | $7.7M | 130,694 | |
traded | Melissa Reiff Director | SalePre-arranged (10b5-1) | 3,544 | $75.00 | $265.8K | 17,613 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 102,479 | $73.27 | $7.5M | 130,694 | |
traded | Frederick R. Wilson Director | SalePre-arranged (10b5-1) | 20,000 | $68.79 | $1.4M | 461,329 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 134,730 | $68.89 | $9.3M | 212,674 | |
traded | Frederick R. Wilson Director | SalePre-arranged (10b5-1) | 20,000 | $61.63 | $1.2M | 486,061 | |
traded | Marla J. Blow Director | SalePre-arranged (10b5-1) | 300 | $58.25 | $17.5K | 8,591 | |
traded | Charles Baker Chief Financial Officer | Sale | 2,030 | $63.50 | $128.9K | 6,913 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 88,350 | $64.18 | $5.7M | 130,694 | |
traded | Richard Edward Colburn III Chief Product & Tech Officer | Sale | 4,776 | $65.09 | $310.9K | 6,503 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 36,443 | $69.00 | $2.5M | 130,694 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 70,000 | $65.00 | $4.6M | 130,694 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 54,665 | $61.78 | $3.4M | 130,694 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 12,148 | $54.00 | $656.0K | 130,694 | |
traded | Merilee Buckley CHIEF ACCOUNTING OFFICER | SalePre-arranged (10b5-1) | 1,993 | $52.92 | $105.5K | 809 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 6,074 | $49.07 | $298.0K | 130,900 | |
traded | Charles Andrew Ballard Director | Sale | 1,790 | $55.74 | $99.8K | 4,006 | |
traded | Charles Baker Chief Financial Officer | SalePre-arranged (10b5-1) | 7,638 | $53.79 | $410.8K | 13,776 | |
traded | Richard Edward Colburn III Chief Product & Tech Officer | Sale | 2,500 | $51.92 | $129.8K | 5,771 | |
traded | Marla J. Blow Director | SalePre-arranged (10b5-1) | 300 | $44.68 | $13.4K | 8,891 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 21,666 | $53.26 | $1.2M | 90,661 | |
traded | Josh Silverman Director | SalePre-arranged (10b5-1) | 86,666 | $57.46 | $5.0M | 90,661 | |
traded | Merilee Buckley CHIEF ACCOUNTING OFFICER | SalePre-arranged (10b5-1) | 5,636 | $58.45 | $329.4K | 1,635 | |
traded | Josh Silverman Chief Executive Officer | SalePre-arranged (10b5-1) | 21,666 | $54.67 | $1.2M | 78,946 | |
traded | Marla J. Blow Director | SalePre-arranged (10b5-1) | 300 | $52.35 | $15.7K | 9,191 | |
traded | Bradley Minor Chief Marketing Officer | Sale | 3,095 | $57.81 | $178.9K | 7,373 | |
traded | Richard Edward Colburn III Chief Product & Tech Officer | Sale | 3,200 | $57.80 | $185.0K | 4,387 | |
traded | Josh Silverman Chief Executive Officer | SalePre-arranged (10b5-1) | 21,666 | $61.46 | $1.3M | 95,693 | |
traded | Merilee Buckley CHIEF ACCOUNTING OFFICER | SalePre-arranged (10b5-1) | 11,827 | $61.47 | $727.0K | 0 |
GET /stocks/filings/vX/form-4?tickers=ETSY&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"ETSY"
],
"issuer_cik": "0001370637",
"owner_cik": "0001813761",
"accession_number": "0001813761-26-000014",
"form_type": "4",
"filing_date": "2026-10-19",
"period_of_report": "2026-10-15",
"issuer_name": "ETSY INC",
"issuer_trading_symbol": "ETSY",
"owner_name": "Buckley Merilee",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "CHIEF ACCOUNTING OFFICER",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-15",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 5076,
"transaction_price_per_share": 90,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 0,
"transaction_value": 456840,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "This exercise and subsequent sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 4, 2026."
}
]
},
{
"tickers": [
"ETSY"
],
"issuer_cik": "0001370637",
"owner_cik": "0001589723",
"accession_number": "0001589723-26-000013",
"form_type": "4",
"filing_date": "2026-10-19",
"period_of_report": "2026-10-15",
"issuer_name": "ETSY INC",
"issuer_trading_symbol": "ETSY",
"owner_name": "REIFF MELISSA",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-15",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 942,
"transaction_price_per_share": 90,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 16671,
"transaction_value": 84780,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "This sale was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 4, 2025."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 109 records
- Option exercises74 records
- Tax withholding35 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for ETSY every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Role
- The title on each filing. Someone whose title changed shows more than one.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.