SEC Form 4
National Vision Holdings, Inc. (EYE) insider trading
In the 12 months to Oct 24, 2026, 2 EYE insiders reported open-market sales of $1.3M across 2 filings; one director bought $776.0K.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $1.3M
- 2 filings · 2 insiders
- Open-market purchases
- $776.0K
- 1 filing · Michael J. Nicholson, Director
- Pre-arranged sales (10b5-1)
- 2 of 2
- All $1.3M sold was pre-arranged
Who traded EYE, and when
- Purchase
- Sale
- Sale, pre-arranged (10b5-1)
EYE daily close from Oct 24, 2025 to Oct 23, 2026, between $15.44 and $29.46, last $18.67. 2 sale and 1 purchase filings by 3 insiders, marked at their filing dates. Alexander Wilkes, Chief Executive Officer: sold $928.9K across 1 filing, first filed Mar 12, 2026, last Mar 12, 2026. Michael J. Nicholson, Director: bought $776.0K across 1 filing, first filed Jun 9, 2026, last Jun 9, 2026. L. Reade Fahs, Executive Chairman: sold $345.2K across 1 filing, first filed Mar 9, 2026, last Mar 9, 2026.
Largest mark · tap a row for others
Alexander Wilkes · Chief Executive Officer
Sale $928,900
35,000 shares at $26.54 avg
Filed Mar 12, 2026 · traded Mar 11
Pre-arranged (10b5-1) · close on filing date $25.93
Alexander Wilkes · Chief Executive Officer
Chief Executive Officer
$928.9K soldMichael J. Nicholson · Director
Director
$776.0K boughtL. Reade Fahs · Executive Chairman
Executive Chairman
$345.2K soldHas National Vision Holdings, Inc.'s CEO sold stock?
Yes. Alexander Wilkes (CEO) sold 35,000 shares ($928.9K) in Mar 2026, all under a pre-arranged 10b5-1 plan.
Open-market trades
3 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Alexander Wilkes | Chief Executive Officer | $928.9K | — | 1 | 100% of sales | |
| Michael J. Nicholson | Director | — | $776.0K | 1 | — | |
| L. Reade Fahs | Executive Chairman | $345.2K | — | 1 | 100% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Michael J. Nicholson Director | Purchase | 50,000 | $15.52 | $776.0K | 50,000 | |
traded | Alexander Wilkes Chief Executive Officer | SalePre-arranged (10b5-1) | 35,000 | $26.54 | $928.9K | 16,431 | |
traded | L. Reade Fahs Executive Chairman | SalePre-arranged (10b5-1) | 11,672 | $29.58 | $345.2K | Multiple accounts |
GET /stocks/filings/vX/form-4?tickers=EYE&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"EYE"
],
"issuer_cik": "0001710155",
"owner_cik": "0001412597",
"accession_number": "0001412597-26-000005",
"form_type": "4",
"filing_date": "2026-06-09",
"period_of_report": "2026-06-05",
"issuer_name": "National Vision Holdings, Inc.",
"issuer_trading_symbol": "EYE",
"owner_name": "Nicholson Michael J",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-06-05",
"transaction_code": "P",
"equity_swap_involved": false,
"transaction_shares": 50000,
"transaction_price_per_share": 15.52,
"transaction_acquired_disposed": "A",
"shares_owned_following_transaction": 50000,
"transaction_value": 776000,
"not_subject_to_section_16": false,
"direct_or_indirect": "I",
"nature_of_ownership": "By LLC",
"footnotes": [
{
"id": "F1",
"description": "Price represents the weighted average price. The shares were purchased pursuant to a single order in multiple transactions at prices ranging from $15.46 to $15.58. Upon request by the SEC staff, the issuer or a security holder of the issuer, the reporting person will provide full information regarding the number of shares purchased at each separate price."
},
{
"id": "F2",
"description": "These shares are owned directly by a limited liability company jointly controlled by the reporting person and spouse."
}
]
},
{
"tickers": [
"EYE"
],
"issuer_cik": "0001710155",
"owner_cik": "0002032275",
"accession_number": "0002032275-26-000004",
"form_type": "4",
"filing_date": "2026-03-12",
"period_of_report": "2026-03-11",
"issuer_name": "National Vision Holdings, Inc.",
"issuer_trading_symbol": "EYE",
"owner_name": "Wilkes Alexander",
"is_director": true,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Executive Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-03-11",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 35000,
"transaction_price_per_share": 26.54,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 16431,
"transaction_value": 928900,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "This sale was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on December 5, 2025."
},
{
"id": "F2",
"description": "Price represents the weighted average sales price. The shares were sold in multiple transactions as prices ranging from $26.21 to $26.91. Upon request by the SEC staff, the issuer or security holder of the issuer, the reporting person will provide full information regarding the number of shares sold at each separate price."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 66 records
- Option exercises29 records
- Tax withholding29 records
- Grants and awards8 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for EYE every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.