SEC Form 4
The Gap, Inc. (GAP) insider trading
In the 12 months to Oct 23, 2026, 11 GAP insiders reported open-market sales of $84.3M across 26 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $84.3M
- 26 filings · 11 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 15 of 26
- $17.8M of $84.3M sold (21%)
Who traded GAP, and when
- Sale
- Sale, pre-arranged (10b5-1)
GAP daily close from Oct 23, 2025 to Oct 22, 2026, between $18.35 and $29.13, last $22.91. 26 sale and 0 purchase filings by 11 insiders, marked at their filing dates. William Sydney Fisher, Director: sold $37.1M across 4 filings, first filed Dec 5, 2025, last Oct 7, 2026. John J. Fisher, 10% owner: sold $14.7M across 3 filings, first filed Dec 1, 2025, last Apr 10, 2026. Robert J. Fisher, Director: sold $13.7M across 1 filing, first filed Dec 3, 2025, last Dec 3, 2025. Julie Gruber, Chief Legal&Compliance Officer: sold $5.1M across 5 filings, first filed Nov 26, 2025, last Oct 7, 2026. Katrina O'Connell, Chief Financial Officer: sold $4.5M across 4 filings, first filed Mar 16, 2026, last Mar 23, 2026. Mark Breitbard, President & CEO, Gap Brand: sold $3.7M across 4 filings, first filed Mar 16, 2026, last Mar 23, 2026. 5 others: sold $5.5M across 5 filings, first filed Nov 26, 2025, last Apr 13, 2026.
Largest mark · tap a row for others
William Sydney Fisher · Director
Filing 1 of 2 within a week · $23,600,760 total
Sale $1,529,893
66,344 shares at $23.06 avg
Filed Oct 1, 2026 · traded Sep 30
Close on filing date $22.73
William Sydney Fisher · Director
Director
$37.1M soldJohn J. Fisher · 10% owner
10% owner
$14.7M soldRobert J. Fisher · Director
Director
$13.7M soldJulie Gruber · Chief Legal&Compliance Officer
Chief Legal&Compliance Officer
$5.1M soldKatrina O'Connell · Chief Financial Officer
Chief Financial Officer
$4.5M soldMark Breitbard · President & CEO, Gap Brand
President & CEO, Gap Brand
$3.7M sold5 others
Combined, one mark per week
$5.5M soldHas The Gap, Inc.'s CEO sold stock?
Yes. Mark Breitbard (CEO) sold 155,570 shares ($3.7M) in Mar 2026, all under a pre-arranged 10b5-1 plan. Horacio Barbeito (CEO) sold 113,684 shares ($2.7M) in Mar 2026, all under a pre-arranged 10b5-1 plan. Richard Dickson (CEO) made no open-market sales filed as CEO in the last 12 months.
Open-market trades
26 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| William Sydney Fisher | Director | $37.1M | — | 4 | — | |
| John J. Fisher | 10% owner | $14.7M | — | 3 | — | |
| Robert J. Fisher | Director | $13.7M | — | 1 | — | |
| Julie Gruber | Chief Legal&Compliance Officer | $5.1M | — | 5 | 100% of sales | |
| Katrina O'Connell | Chief Financial Officer | $4.5M | — | 4 | 100% of sales | |
| Mark Breitbard | President & CEO, Gap Brand | $3.7M | — | 4 | 100% of sales | |
| Horacio Barbeito | President & CEO, Old Navy | $2.7M | — | 1 | 100% of sales | |
| Sarah Gilligan | Chief Sup Chn & Transform Ofcr | $1.7M | — | 1 | 100% of sales | |
| Amanda J. Thompson | Chief People Officer | $628.4K | — | 1 | — | |
| Eric Kayen Chan | Chief Business & Strat Officer | $350.3K | — | 1 | — | |
| Elisabeth B. Donohue | Director | $81.3K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | William Sydney Fisher Director | Sale | 933,656 | $23.64 | $22.1M | 15,903,198 | |
traded | Julie Gruber Chief Legal&Compliance Officer | SalePre-arranged (10b5-1) | 27,538 | $23.56 | $648.7K | 30,876 | |
traded | William Sydney Fisher Director | Sale | 66,344 | $23.06 | $1.5M | 16,336,854 | |
traded | Julie Gruber Chief Legal&Compliance Officer | SalePre-arranged (10b5-1) | 5,302 | $27.00 | $143.2K | 58,414 | |
traded | Eric Kayen Chan Chief Business & Strat Officer | Sale | 13,377 | $26.18 | $350.3K | 21,967 | |
traded | John J. Fisher 10% owner | Sale | 300,000 | $25.40 | $7.6M | 446,781 | |
traded | Amanda J. Thompson Chief People Officer | Sale | 25,000 | $25.14 | $628.4K | 86,228 | |
traded | Sarah Gilligan Chief Sup Chn & Transform Ofcr | SalePre-arranged (10b5-1) | 69,912 | $25.00 | $1.7M | 0 | |
traded | Mark Breitbard President & CEO, Gap Brand | SalePre-arranged (10b5-1) | 11,899 | $24.21 | $288.1K | 132,471 | |
traded | Katrina O'Connell Chief Financial Officer | SalePre-arranged (10b5-1) | 11,503 | $24.21 | $278.5K | 8,486 | |
traded | Horacio Barbeito President & CEO, Old Navy | SalePre-arranged (10b5-1) | 113,684 | $24.01 | $2.7M | 115,024 | |
traded | Mark Breitbard President & CEO, Gap Brand | SalePre-arranged (10b5-1) | 8,486 | $23.73 | $201.4K | 135,884 | |
traded | Katrina O'Connell Chief Financial Officer | SalePre-arranged (10b5-1) | 8,486 | $23.74 | $201.4K | 11,503 | |
traded | Mark Breitbard President & CEO, Gap Brand | SalePre-arranged (10b5-1) | 119,155 | $23.80 | $2.8M | 135,884 | |
traded | Julie Gruber Chief Legal&Compliance Officer | SalePre-arranged (10b5-1) | 74,217 | $23.85 | $1.8M | 53,970 | |
traded | Katrina O'Connell Chief Financial Officer | SalePre-arranged (10b5-1) | 153,413 | $23.85 | $3.7M | 11,503 | |
traded | Mark Breitbard President & CEO, Gap Brand | SalePre-arranged (10b5-1) | 16,030 | $23.74 | $380.6K | 131,703 | |
traded | Katrina O'Connell Chief Financial Officer | SalePre-arranged (10b5-1) | 16,036 | $23.74 | $380.7K | 7,718 | |
traded | Julie Gruber Chief Legal&Compliance Officer | SalePre-arranged (10b5-1) | 30,000 | $28.00 | $840.0K | 37,395 | |
traded | John J. Fisher 10% owner | Sale | 3,971 | $27.04 | $107.4K | 746,781 | |
traded | William Sydney Fisher Director | Sale | 100,000 | $26.82 | $2.7M | 2,753,453 | |
traded | William Sydney Fisher Director | Sale | 400,000 | $27.02 | $10.8M | 2,853,453 | |
traded | Robert J. Fisher Director | Sale | 500,000 | $27.45 | $13.7M | 2,329,502 | |
traded | John J. Fisher 10% owner | Sale | 250,000 | $27.75 | $6.9M | 750,752 | |
traded | Julie Gruber Chief Legal&Compliance Officer | SalePre-arranged (10b5-1) | 62,073 | $27.00 | $1.7M | 37,395 | |
traded | Elisabeth B. Donohue Director | Sale | 3,000 | $27.11 | $81.3K | 1,000 |
GET /stocks/filings/vX/form-4?tickers=GAP&filing_date.gte=2025-10-23&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"GAP",
"GPS"
],
"issuer_cik": "0000039911",
"owner_cik": "0001666689",
"accession_number": "0001666689-26-000010",
"form_type": "4",
"filing_date": "2026-10-07",
"period_of_report": "2026-10-06",
"issuer_name": "GAP INC",
"issuer_trading_symbol": "GAP",
"owner_name": "Gruber Julie",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Legal&Compliance Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-06",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 27538,
"transaction_price_per_share": 23.5558,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 30876.4577,
"transaction_value": 648679.6204,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 7, 2026."
},
{
"id": "F2",
"description": "The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.425 to $23.68, inclusive. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected."
}
]
},
{
"tickers": [
"GAP",
"GPS"
],
"issuer_cik": "0000039911",
"owner_cik": "0001217081",
"accession_number": "0001217081-26-000015",
"form_type": "4",
"filing_date": "2026-10-07",
"period_of_report": "2026-10-05",
"issuer_name": "GAP INC",
"issuer_trading_symbol": "GAP",
"owner_name": "FISHER WILLIAM SYDNEY",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": true,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-10-05",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 433656,
"transaction_price_per_share": 23.35,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 15903198,
"transaction_value": 10125867.600000001,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "This transaction was executed in multiple trades at prices ranging from $23.255 to $23.5106. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 123 records
- Option exercises54 records
- Tax withholding40 records
- Grants and awards7 records
- Gifts16 records
- Other6 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for GAP every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.