Massivemarkets

SEC Form 4

The Gap, Inc. (GAP) insider trading

In the 12 months to Oct 23, 2026, 11 GAP insiders reported open-market sales of $84.3M across 26 filings; no open-market purchases were filed.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$84.3M
26 filings · 11 insiders
Open-market purchases
$0
0 filings
Pre-arranged sales (10b5-1)
15 of 26
$17.8M of $84.3M sold (21%)

Who traded GAP, and when

  • Sale
  • Sale, pre-arranged (10b5-1)

GAP daily close from Oct 23, 2025 to Oct 22, 2026, between $18.35 and $29.13, last $22.91. 26 sale and 0 purchase filings by 11 insiders, marked at their filing dates. William Sydney Fisher, Director: sold $37.1M across 4 filings, first filed Dec 5, 2025, last Oct 7, 2026. John J. Fisher, 10% owner: sold $14.7M across 3 filings, first filed Dec 1, 2025, last Apr 10, 2026. Robert J. Fisher, Director: sold $13.7M across 1 filing, first filed Dec 3, 2025, last Dec 3, 2025. Julie Gruber, Chief Legal&Compliance Officer: sold $5.1M across 5 filings, first filed Nov 26, 2025, last Oct 7, 2026. Katrina O'Connell, Chief Financial Officer: sold $4.5M across 4 filings, first filed Mar 16, 2026, last Mar 23, 2026. Mark Breitbard, President & CEO, Gap Brand: sold $3.7M across 4 filings, first filed Mar 16, 2026, last Mar 23, 2026. 5 others: sold $5.5M across 5 filings, first filed Nov 26, 2025, last Apr 13, 2026.

Largest mark · tap a row for others

William Sydney Fisher · Director

Filing 1 of 2 within a week · $23,600,760 total

Sale $1,529,893

66,344 shares at $23.06 avg

Filed Oct 1, 2026 · traded Sep 30

Close on filing date $22.73

GAP daily closelast $22.91

William Sydney Fisher · Director

$37.1M sold

John J. Fisher · 10% owner

$14.7M sold

Robert J. Fisher · Director

$13.7M sold

Julie Gruber · Chief Legal&Compliance Officer

$5.1M sold

Katrina O'Connell · Chief Financial Officer

$4.5M sold

Mark Breitbard · President & CEO, Gap Brand

$3.7M sold

5 others

$5.5M sold
One row per insider, smaller filers combined; marks sit at the SEC filing date, sized by dollar value.

Has The Gap, Inc.'s CEO sold stock?

Yes. Mark Breitbard (CEO) sold 155,570 shares ($3.7M) in Mar 2026, all under a pre-arranged 10b5-1 plan. Horacio Barbeito (CEO) sold 113,684 shares ($2.7M) in Mar 2026, all under a pre-arranged 10b5-1 plan. Richard Dickson (CEO) made no open-market sales filed as CEO in the last 12 months.

Open-market trades

26 filings in the last 12 months
InsiderRoleSoldBoughtFilingsPre-arranged (10b5-1)Last filed
William Sydney FisherDirector$37.1M—4—
John J. Fisher10% owner$14.7M—3—
Robert J. FisherDirector$13.7M—1—
Julie GruberChief Legal&Compliance Officer$5.1M—5100% of sales
Katrina O'ConnellChief Financial Officer$4.5M—4100% of sales
Mark BreitbardPresident & CEO, Gap Brand$3.7M—4100% of sales
Horacio BarbeitoPresident & CEO, Old Navy$2.7M—1100% of sales
Sarah GilliganChief Sup Chn & Transform Ofcr$1.7M—1100% of sales
Amanda J. ThompsonChief People Officer$628.4K—1—
Eric Kayen ChanChief Business & Strat Officer$350.3K—1—
Elisabeth B. DonohueDirector$81.3K—1—
Other insider activity (not market trades) · 123 records
  • Option exercises54 records
  • Tax withholding40 records
  • Grants and awards7 records
  • Gifts16 records
  • Other6 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

Build this yourself

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

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Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for GAP every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Pre-arranged (10b5-1)
The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.