SEC Form 4
GENERAC HOLDINGS INC (GNRC) insider trading
In the 12 months to Oct 26, 2026, 4 GNRC insiders reported open-market sales of $19.4M across 23 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $19.4M
- 23 filings · 4 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 21 of 23
- $13.2M of $19.4M sold (68%)
Who traded GNRC, and when
- Sale
- Sale, pre-arranged (10b5-1)
GNRC daily close from Oct 27, 2025 to Oct 26, 2026, between $136.37 and $295.54, last $191.51. 23 sale and 0 purchase filings by 4 insiders, marked at their filing dates. Aaron Jagdfeld, Chief Executive Officer: sold $12.2M across 12 filings, first filed Nov 5, 2025, last Oct 2, 2026. York A. Ragen, Chief Financial Officer: sold $5.7M across 1 filing, first filed Feb 27, 2026, last Feb 27, 2026. Norman P. Taffe, President Energy Technology → President Generac Home: sold $1.0M across 7 filings, first filed Feb 27, 2026, last Oct 7, 2026. Kyle Andrew Raabe, President, Home Power Gen.: sold $391.6K across 3 filings, first filed Aug 10, 2026, last Oct 6, 2026.
Largest mark · tap a row for others
York A. Ragen · Chief Financial Officer
Sale $5,739,828
24,362 shares at $235.61 avg
Filed Feb 27, 2026 · traded Feb 25
Close on filing date $225.37
Aaron Jagdfeld · Chief Executive Officer
Chief Executive Officer
$12.2M soldYork A. Ragen · Chief Financial Officer
Chief Financial Officer
$5.7M soldNorman P. Taffe · President Energy Technology → President Generac Home
President Energy Technology → President Generac Home
$1.0M soldKyle Andrew Raabe · President, Home Power Gen.
President, Home Power Gen.
$391.6K soldOpen-market trades
23 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Aaron Jagdfeld | Chief Executive Officer | $12.2M | — | 12 | 100% of sales | |
| York A. Ragen | Chief Financial Officer | $5.7M | — | 1 | — | |
| Norman P. Taffe | President Energy Technology → President Generac Home | $1.0M | — | 7 | 55% of sales | |
| Kyle Andrew Raabe | President, Home Power Gen. | $391.6K | — | 3 | 100% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Norman P. Taffe President Generac Home | SalePre-arranged (10b5-1) | 450 | $216.97 | $97.6K | 10,976 | |
traded | Kyle Andrew Raabe President, Home Power Gen. | SalePre-arranged (10b5-1) | 603 | $212.57 | $128.2K | 9,966 | |
traded | Aaron Jagdfeld Chief Executive Officer | SalePre-arranged (10b5-1) | 5,000 | $206.00 | $1.0M | 544,528 | |
traded | Kyle Andrew Raabe President, Home Power Gen. | SalePre-arranged (10b5-1) | 603 | $229.50 | $138.4K | 10,356 | |
traded | Norman P. Taffe President Generac Home | SalePre-arranged (10b5-1) | 150 | $229.50 | $34.4K | 11,276 | |
traded | Norman P. Taffe President Generac Home | SalePre-arranged (10b5-1) | 400 | $188.70 | $75.5K | 11,276 | |
traded | Aaron Jagdfeld Chief Executive Officer | SalePre-arranged (10b5-1) | 5,000 | $182.21 | $911.1K | 549,528 | |
traded | Kyle Andrew Raabe President, Home Power Gen. | SalePre-arranged (10b5-1) | 586 | $213.35 | $125.0K | 10,746 | |
traded | Norman P. Taffe President Generac Home | SalePre-arranged (10b5-1) | 450 | $218.93 | $98.5K | 15,508 | |
traded | Aaron Jagdfeld Chief Executive Officer | SalePre-arranged (10b5-1) | 5,000 | $194.89 | $974.4K | 554,528 | |
traded | Norman P. Taffe President Generac Home | SalePre-arranged (10b5-1) | 450 | $256.00 | $115.2K | 15,808 | |
traded | Aaron Jagdfeld Chief Executive Officer | SalePre-arranged (10b5-1) | 5,000 | $288.05 | $1.4M | 559,528 | |
traded | Norman P. Taffe President Generac Home | SalePre-arranged (10b5-1) | 550 | $272.26 | $149.7K | 16,108 | |
traded | Aaron Jagdfeld Chief Executive Officer | SalePre-arranged (10b5-1) | 5,000 | $272.18 | $1.4M | 564,528 | |
traded | Aaron Jagdfeld Chief Executive Officer | SalePre-arranged (10b5-1) | 5,000 | $260.02 | $1.3M | 569,528 | |
traded | Aaron Jagdfeld Chief Executive Officer | SalePre-arranged (10b5-1) | 5,000 | $199.81 | $999.1K | 574,528 | |
traded | Aaron Jagdfeld Chief Executive Officer | SalePre-arranged (10b5-1) | 5,000 | $216.95 | $1.1M | 579,528 | |
traded | Norman P. Taffe President Energy Technology | Sale | 1,973 | $238.53 | $470.6K | 14,011 | |
traded | York A. Ragen Chief Financial Officer | Sale | 24,362 | $235.61 | $5.7M | 150,407 | |
traded | Aaron Jagdfeld Chief Executive Officer | SalePre-arranged (10b5-1) | 5,000 | $166.91 | $834.6K | 527,966 | |
traded | Aaron Jagdfeld Chief Executive Officer | SalePre-arranged (10b5-1) | 5,000 | $137.98 | $689.9K | 532,966 | |
traded | Aaron Jagdfeld Chief Executive Officer | SalePre-arranged (10b5-1) | 5,000 | $148.27 | $741.4K | 537,966 | |
traded | Aaron Jagdfeld Chief Executive Officer | SalePre-arranged (10b5-1) | 5,000 | $166.43 | $832.2K | 542,966 |
GET /stocks/filings/vX/form-4?tickers=GNRC&filing_date.gte=2025-10-26&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"GNRC"
],
"issuer_cik": "0001474735",
"owner_cik": "0001338627",
"accession_number": "0001437749-26-032333",
"form_type": "4",
"filing_date": "2026-10-07",
"period_of_report": "2026-10-05",
"issuer_name": "GENERAC HOLDINGS INC.",
"issuer_trading_symbol": "GNRC",
"owner_name": "Taffe Norman P",
"is_officer": true,
"officer_title": "President Generac Home",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-05",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 200,
"transaction_price_per_share": 215.46,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 11076,
"transaction_value": 43092,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Adoption date of referenced 10b5-1(c) plan is: 03-06-2026"
},
{
"id": "F2",
"description": "Multiple lots for the same price for this order have been combined."
}
]
},
{
"tickers": [
"GNRC"
],
"issuer_cik": "0001474735",
"owner_cik": "0001338627",
"accession_number": "0001437749-26-032333",
"form_type": "4",
"filing_date": "2026-10-07",
"period_of_report": "2026-10-05",
"issuer_name": "GENERAC HOLDINGS INC.",
"issuer_trading_symbol": "GNRC",
"owner_name": "Taffe Norman P",
"is_officer": true,
"officer_title": "President Generac Home",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-05",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 100,
"transaction_price_per_share": 215.46,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 10976,
"transaction_value": 21546,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Adoption date of referenced 10b5-1(c) plan is: 03-06-2026"
},
{
"id": "F2",
"description": "Multiple lots for the same price for this order have been combined."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 75 records
- Option exercises16 records
- Tax withholding26 records
- Grants and awards33 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Role
- The title on each filing. Someone whose title changed shows more than one.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Frequently asked questions
Has GENERAC HOLDINGS INC's CEO sold stock?
Yes. Aaron Jagdfeld (CEO) sold 60,000 shares ($12.2M) between Nov 2025 and Oct 2026, all under a pre-arranged 10b5-1 plan.
How current is GNRC’s insider data?
These are GNRC Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
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