Massivemarkets

SEC Form 4

Grocery Outlet Holding Corp. (GO) insider trading

In the 12 months to Oct 24, 2026, 6 GO insiders reported open-market sales of $923.2K across 12 filings; 7 insiders bought $8.3M.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$923.2K
12 filings · 6 insiders
Open-market purchases
$8.3M
14 filings
Pre-arranged sales (10b5-1)
2 of 12
$23.2K of $923.2K sold (3%)

Who traded GO, and when

  • Purchase
  • Sale
  • Sale, pre-arranged (10b5-1)

GO daily close from Oct 24, 2025 to Oct 23, 2026, between $5.79 and $15.14, last $13.30. 12 sale and 14 purchase filings by 12 insiders, marked at their filing dates. Erik D. Ragatz, Director: bought $2.8M across 4 filings, first filed Mar 12, 2026, last Mar 30, 2026. Jason J. N. Potter, President and CEO: sold $393.6K and bought $2.4M across 3 filings, first filed Mar 10, 2026, last Mar 25, 2026. Eric J. Lindberg JR., Director: bought $1.6M across 1 filing, first filed Mar 11, 2026, last Mar 11, 2026. Jeffrey York, Director: bought $698.2K across 1 filing, first filed Mar 11, 2026, last Mar 11, 2026. Carey F. Jaros, Director: bought $425.9K across 2 filings, first filed Mar 11, 2026, last Aug 31, 2026. Steven K. Wilson, EVP, Chief Purchasing Officer: sold $371.9K across 3 filings, first filed Nov 10, 2025, last Mar 17, 2026. Paul Blaine Miller, Officer (see filing): bought $228.4K across 3 filings, first filed Jun 22, 2026, last Aug 21, 2026. John E. Bachman, Director: bought $103.3K across 1 filing, first filed Mar 9, 2026, last Mar 9, 2026. 4 others: sold $157.7K across 8 filings, first filed Mar 10, 2026, last Aug 24, 2026.

Largest mark · tap a row for others

Jason J. N. Potter · President and CEO

Filing 1 of 2 within a week · $2,405,147 total

Purchase $1,687,972

286,097 shares at $5.90 avg

Filed Mar 20, 2026 · traded Mar 19

Close on filing date $5.79

GO daily closelast $13.30

Erik D. Ragatz · Director

$2.8M bought

Jason J. N. Potter · President and CEO

$393.6K sold$2.4M bought

Eric J. Lindberg JR. · Director

$1.6M bought

Jeffrey York · Director

$698.2K bought

Carey F. Jaros · Director

$425.9K bought

Steven K. Wilson · EVP, Chief Purchasing Officer

$371.9K sold

Paul Blaine Miller · Officer (see filing)

$228.4K bought

John E. Bachman · Director

$103.3K bought

4 others

$157.7K sold
One row per insider, smaller filers combined; marks sit at the SEC filing date, sized by dollar value.

Has Grocery Outlet Holding Corp.'s CEO sold stock?

Yes. Jason J. N. Potter (CEO) sold 67,397 shares ($393.6K) in Mar 2026.

Open-market trades

26 filings in the last 12 months
InsiderRoleSoldBoughtFilingsPre-arranged (10b5-1)Last filed
Erik D. RagatzDirector—$2.8M4—
Jason J. N. PotterPresident and CEO$393.6K$2.4M3—
Eric J. Lindberg JR.Director—$1.6M1—
Jeffrey YorkDirector—$698.2K1—
Carey F. JarosDirector—$425.9K2—
Steven K. WilsonEVP, Chief Purchasing Officer$371.9K—3—
Paul Blaine MillerOfficer (see filing)—$228.4K3—
John E. BachmanDirector—$103.3K1—
Andrea Renee BortnerOfficer (see filing)$69.3K—433% of sales
Luke D. ThompsonEVP, GC and Secretary$42.9K—2—
Christopher M. MillerEVP, Chief Financial Officer$29.3K—1—
Frank Michael KerrOfficer (see filing)$16.2K—1—
Other insider activity (not market trades) · 25 records
  • Grants and awards23 records
  • Other2 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

Build this yourself

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

Agent prompt

Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for GO every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Pre-arranged (10b5-1)
The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.