SEC Form 4
Grocery Outlet Holding Corp. (GO) insider trading
In the 12 months to Oct 24, 2026, 6 GO insiders reported open-market sales of $923.2K across 12 filings; 7 insiders bought $8.3M.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $923.2K
- 12 filings · 6 insiders
- Open-market purchases
- $8.3M
- 14 filings
- Pre-arranged sales (10b5-1)
- 2 of 12
- $23.2K of $923.2K sold (3%)
Who traded GO, and when
- Purchase
- Sale
- Sale, pre-arranged (10b5-1)
GO daily close from Oct 24, 2025 to Oct 23, 2026, between $5.79 and $15.14, last $13.30. 12 sale and 14 purchase filings by 12 insiders, marked at their filing dates. Erik D. Ragatz, Director: bought $2.8M across 4 filings, first filed Mar 12, 2026, last Mar 30, 2026. Jason J. N. Potter, President and CEO: sold $393.6K and bought $2.4M across 3 filings, first filed Mar 10, 2026, last Mar 25, 2026. Eric J. Lindberg JR., Director: bought $1.6M across 1 filing, first filed Mar 11, 2026, last Mar 11, 2026. Jeffrey York, Director: bought $698.2K across 1 filing, first filed Mar 11, 2026, last Mar 11, 2026. Carey F. Jaros, Director: bought $425.9K across 2 filings, first filed Mar 11, 2026, last Aug 31, 2026. Steven K. Wilson, EVP, Chief Purchasing Officer: sold $371.9K across 3 filings, first filed Nov 10, 2025, last Mar 17, 2026. Paul Blaine Miller, Officer (see filing): bought $228.4K across 3 filings, first filed Jun 22, 2026, last Aug 21, 2026. John E. Bachman, Director: bought $103.3K across 1 filing, first filed Mar 9, 2026, last Mar 9, 2026. 4 others: sold $157.7K across 8 filings, first filed Mar 10, 2026, last Aug 24, 2026.
Largest mark · tap a row for others
Jason J. N. Potter · President and CEO
Filing 1 of 2 within a week · $2,405,147 total
Purchase $1,687,972
286,097 shares at $5.90 avg
Filed Mar 20, 2026 · traded Mar 19
Close on filing date $5.79
Erik D. Ragatz · Director
Director
$2.8M boughtJason J. N. Potter · President and CEO
President and CEO
$393.6K sold$2.4M boughtEric J. Lindberg JR. · Director
Director
$1.6M boughtJeffrey York · Director
Director
$698.2K boughtCarey F. Jaros · Director
Director
$425.9K boughtSteven K. Wilson · EVP, Chief Purchasing Officer
EVP, Chief Purchasing Officer
$371.9K soldPaul Blaine Miller · Officer (see filing)
Officer (see filing)
$228.4K boughtJohn E. Bachman · Director
Director
$103.3K bought4 others
Combined, one mark per week
$157.7K soldHas Grocery Outlet Holding Corp.'s CEO sold stock?
Yes. Jason J. N. Potter (CEO) sold 67,397 shares ($393.6K) in Mar 2026.
Open-market trades
26 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Erik D. Ragatz | Director | — | $2.8M | 4 | — | |
| Jason J. N. Potter | President and CEO | $393.6K | $2.4M | 3 | — | |
| Eric J. Lindberg JR. | Director | — | $1.6M | 1 | — | |
| Jeffrey York | Director | — | $698.2K | 1 | — | |
| Carey F. Jaros | Director | — | $425.9K | 2 | — | |
| Steven K. Wilson | EVP, Chief Purchasing Officer | $371.9K | — | 3 | — | |
| Paul Blaine Miller | Officer (see filing) | — | $228.4K | 3 | — | |
| John E. Bachman | Director | — | $103.3K | 1 | — | |
| Andrea Renee Bortner | Officer (see filing) | $69.3K | — | 4 | 33% of sales | |
| Luke D. Thompson | EVP, GC and Secretary | $42.9K | — | 2 | — | |
| Christopher M. Miller | EVP, Chief Financial Officer | $29.3K | — | 1 | — | |
| Frank Michael Kerr | Officer (see filing) | $16.2K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Carey F. Jaros Director | Purchase | 15,000 | $11.70 | $175.5K | 60,000 | |
traded | Frank Michael Kerr Officer (see filing) | Sale | 1,432 | $11.30 | $16.2K | 54,342 | |
traded | Paul Blaine Miller Officer (see filing) | Purchase | 8,000 | $10.90 | $87.2K | 72,171 | |
traded | Paul Blaine Miller Officer (see filing) | Purchase | 5,000 | $9.50 | $47.5K | 64,171 | |
traded | Paul Blaine Miller Officer (see filing) | Purchase | 10,000 | $9.37 | $93.7K | 59,171 | |
traded | Andrea Renee Bortner Officer (see filing) | SalePre-arranged (10b5-1) | 1,851 | $7.00 | $13.0K | 77,287 | |
traded | Erik D. Ragatz Director | Purchase | 125,000 | $7.06 | $882.5K | 651,500 | |
traded | Jason J. N. Potter President and CEO | Purchase | 112,808 | $6.36 | $717.2K | 687,174 | |
traded | Jason J. N. Potter President and CEO | Purchase | 286,097 | $5.90 | $1.7M | 574,366 | |
traded | Erik D. Ragatz Director | Purchase | 83,997 | $5.79 | $486.4K | 526,500 | |
traded | Erik D. Ragatz Director | Purchase | 116,003 | $6.06 | $702.6K | 442,503 | |
traded | Luke D. Thompson EVP, GC and Secretary | Sale | 3,425 | $6.06 | $20.8K | 92,813 | |
traded | Steven K. Wilson EVP, Chief Purchasing Officer | Sale | 4,721 | $6.06 | $28.6K | 120,171 | |
traded | Andrea Renee Bortner Officer (see filing) | Sale | 3,705 | $6.06 | $22.5K | 79,138 | |
traded | Erik D. Ragatz Director | Purchase | 125,000 | $6.00 | $750.0K | 326,500 | |
traded | Eric J. Lindberg JR. Director | Purchase | 275,000 | $5.98 | $1.6M | 443,705 | |
traded | Jeffrey York Director | Purchase | 120,000 | $5.82 | $698.2K | 120,000 | |
traded | Andrea Renee Bortner Officer (see filing) | SalePre-arranged (10b5-1) | 1,630 | $6.30 | $10.3K | 18,408 | |
traded | Carey F. Jaros Director | Purchase | 40,000 | $6.26 | $250.4K | 76,066 | |
traded | Christopher M. Miller EVP, Chief Financial Officer | Sale | 5,024 | $5.84 | $29.3K | 38,675 | |
traded | Luke D. Thompson EVP, GC and Secretary | Sale | 3,785 | $5.84 | $22.1K | 35,523 | |
traded | Steven K. Wilson EVP, Chief Purchasing Officer | Sale | 5,141 | $5.84 | $30.0K | 124,892 | |
traded | Andrea Renee Bortner Officer (see filing) | Sale | 4,053 | $5.84 | $23.7K | 20,038 | |
traded | Jason J. N. Potter President and CEO | Sale | 67,397 | $5.84 | $393.6K | 101,095 | |
traded | John E. Bachman Director | Purchase | 16,000 | $6.46 | $103.3K | 61,925 | |
traded | Steven K. Wilson EVP, Chief Purchasing Officer | Sale | 25,000 | $12.53 | $313.3K | 116,923 |
GET /stocks/filings/vX/form-4?tickers=GO&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"GO"
],
"issuer_cik": "0001771515",
"owner_cik": "0001823561",
"accession_number": "0001823561-26-000003",
"form_type": "4",
"filing_date": "2026-08-31",
"period_of_report": "2026-07-30",
"issuer_name": "Grocery Outlet Holding Corp.",
"issuer_trading_symbol": "GO",
"owner_name": "Jaros Carey F.",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-08-27",
"transaction_code": "P",
"equity_swap_involved": false,
"transaction_shares": 15000,
"transaction_price_per_share": 11.7,
"transaction_acquired_disposed": "A",
"shares_owned_following_transaction": 60000,
"transaction_value": 175500,
"not_subject_to_section_16": false,
"direct_or_indirect": "I",
"nature_of_ownership": "By TIC",
"footnotes": [
{
"id": "F2",
"description": "Reflects shares of common stock held as tenancy in common by two revocable family trust accounts. The Reporting Person serves as a trustee of one trust and is a beneficiary of the other trust. The Reporting Person disclaims beneficial ownership of the shares held by the trust for which she is a trustee, except to the extent of her pecuniary interest therein."
}
]
},
{
"tickers": [
"GO"
],
"issuer_cik": "0001771515",
"owner_cik": "0002084658",
"accession_number": "0002084658-26-000002",
"form_type": "4",
"filing_date": "2026-08-24",
"period_of_report": "2026-08-21",
"issuer_name": "Grocery Outlet Holding Corp.",
"issuer_trading_symbol": "GO",
"owner_name": "Kerr Frank Michael",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "See Remarks",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-08-21",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 1432,
"transaction_price_per_share": 11.3,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 54342,
"transaction_value": 16181.6,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "These shares were sold to satisfy the reporting person's tax withholding obligation upon vesting of RSUs previously granted."
}
],
"remarks": "The reporting person's title is EVP, Chief Store Operations Officer."
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 25 records
- Grants and awards23 records
- Other2 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for GO every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.