SEC Form 4
Alphabet Inc. (GOOGL) insider trading
In the 12 months to Oct 24, 2026, 6 GOOGL insiders reported open-market sales of $132.2M across 43 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $132.2M
- 43 filings · 6 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 43 of 43
- All $132.2M sold was pre-arranged
Who traded GOOGL, and when
- Sale
- Sale, pre-arranged (10b5-1)
GOOGL daily close from Oct 24, 2025 to Oct 23, 2026, between $259.92 and $402.62, last $320.21. 43 sale and 0 purchase filings by 6 insiders, marked at their filing dates. Sundar Pichai, Chief Executive Officer: sold $100.7M across 10 filings, first filed Nov 7, 2025, last Mar 18, 2026. John Kent Walker, President, Global Affairs, CLO: sold $25.6M across 4 filings, first filed Dec 30, 2025, last Jul 1, 2026. Amie Thuener O'Toole, VP, Chief Accounting Officer: sold $3.0M across 7 filings, first filed Nov 4, 2025, last Apr 3, 2026. John L. Hennessy, Director: sold $2.2M across 8 filings, first filed Nov 17, 2025, last Jun 18, 2026. Frances Arnold, Director: sold $393.1K across 12 filings, first filed Nov 3, 2025, last Oct 2, 2026. Marsida Saraci, VP, Chief Accounting Officer: sold $303.0K across 2 filings, first filed Jun 29, 2026, last Jul 29, 2026.
Largest mark · tap a row for others
John Kent Walker · President, Global Affairs, CLO
Sale $14,341,414
47,574 shares at $301.45 avg
Filed Feb 19, 2026 · traded Feb 17
Pre-arranged (10b5-1) · close on filing date $302.85
Sundar Pichai · Chief Executive Officer
Chief Executive Officer
$100.7M soldJohn Kent Walker · President, Global Affairs, CLO
President, Global Affairs, CLO
$25.6M soldAmie Thuener O'Toole · VP, Chief Accounting Officer
VP, Chief Accounting Officer
$3.0M soldJohn L. Hennessy · Director
Director
$2.2M soldFrances Arnold · Director
Director
$393.1K soldMarsida Saraci · VP, Chief Accounting Officer
VP, Chief Accounting Officer
$303.0K soldHas Alphabet Inc.'s CEO sold stock?
Yes. Sundar Pichai (CEO) sold 325,000 shares ($100.7M) between Nov 2025 and Mar 2026, all under a pre-arranged 10b5-1 plan.
Open-market trades
43 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Sundar Pichai | Chief Executive Officer | $100.7M | — | 10 | 100% of sales | |
| John Kent Walker | President, Global Affairs, CLO | $25.6M | — | 4 | 100% of sales | |
| Amie Thuener O'Toole | VP, Chief Accounting Officer | $3.0M | — | 7 | 100% of sales | |
| John L. Hennessy | Director | $2.2M | — | 8 | 100% of sales | |
| Frances Arnold | Director | $393.1K | — | 12 | 100% of sales | |
| Marsida Saraci | VP, Chief Accounting Officer | $303.0K | — | 2 | 100% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Frances Arnold Director | SalePre-arranged (10b5-1) | 83 | $340.45 | $28.3K | 19,076 | |
traded | Frances Arnold Director | SalePre-arranged (10b5-1) | 82 | $337.71 | $27.7K | 18,995 | |
traded | Frances Arnold Director | SalePre-arranged (10b5-1) | 82 | $333.39 | $27.3K | 18,914 | |
traded | Marsida Saraci VP, Chief Accounting Officer | SalePre-arranged (10b5-1) | 449 | $333.20 | $149.6K | 27,386 | |
traded | John Kent Walker President, Global Affairs, CLO | SalePre-arranged (10b5-1) | 8,998 | $349.29 | $3.1M | 82,608 | |
traded | Frances Arnold Director | SalePre-arranged (10b5-1) | 112 | $351.28 | $39.3K | 18,833 | |
traded | Marsida Saraci VP, Chief Accounting Officer | SalePre-arranged (10b5-1) | 449 | $341.72 | $153.4K | 27,348 | |
traded | John L. Hennessy Director | SalePre-arranged (10b5-1) | 1,050 | $368.63 | $387.1K | 2,145 | |
traded | Frances Arnold Director | SalePre-arranged (10b5-1) | 102 | $381.00 | $38.9K | 18,721 | |
traded | John L. Hennessy Director | SalePre-arranged (10b5-1) | 1,050 | $393.26 | $412.9K | 2,732 | |
traded | Frances Arnold Director | SalePre-arranged (10b5-1) | 102 | $371.00 | $37.8K | 18,621 | |
traded | John L. Hennessy Director | SalePre-arranged (10b5-1) | 1,050 | $331.65 | $348.2K | 4,274 | |
traded | Amie Thuener O'Toole VP, Chief Accounting Officer | SalePre-arranged (10b5-1) | 617 | $289.63 | $178.7K | 10,093 | |
traded | Frances Arnold Director | SalePre-arranged (10b5-1) | 102 | $275.19 | $28.1K | 18,316 | |
traded | John Kent Walker President, Global Affairs, CLO | SalePre-arranged (10b5-1) | 8,993 | $275.89 | $2.5M | 53,108 | |
traded | Sundar Pichai Chief Executive Officer | SalePre-arranged (10b5-1) | 32,500 | $307.89 | $10.0M | 1,642,060 | |
traded | John L. Hennessy Director | SalePre-arranged (10b5-1) | 1,050 | $303.41 | $318.6K | 5,281 | |
traded | Sundar Pichai Chief Executive Officer | SalePre-arranged (10b5-1) | 32,500 | $303.38 | $9.9M | 1,681,333 | |
traded | Amie Thuener O'Toole VP, Chief Accounting Officer | SalePre-arranged (10b5-1) | 955 | $298.00 | $284.6K | 9,918 | |
traded | Frances Arnold Director | SalePre-arranged (10b5-1) | 112 | $302.99 | $33.9K | 18,418 | |
traded | Sundar Pichai Chief Executive Officer | SalePre-arranged (10b5-1) | 32,500 | $303.92 | $9.9M | 2,819,949 | |
traded | John Kent Walker President, Global Affairs, CLO | SalePre-arranged (10b5-1) | 47,574 | $301.45 | $14.3M | 13,227 | |
traded | John L. Hennessy Director | SalePre-arranged (10b5-1) | 600 | $306.73 | $184.0K | 20,624 | |
traded | Sundar Pichai Chief Executive Officer | SalePre-arranged (10b5-1) | 32,500 | $335.18 | $10.9M | 2,183,772 | |
traded | Amie Thuener O'Toole VP, Chief Accounting Officer | SalePre-arranged (10b5-1) | 933 | $336.55 | $314.0K | 9,916 | |
traded | Frances Arnold Director | SalePre-arranged (10b5-1) | 102 | $340.00 | $34.7K | 18,307 | |
traded | Sundar Pichai Chief Executive Officer | SalePre-arranged (10b5-1) | 32,500 | $327.30 | $10.6M | 2,240,567 | |
traded | John L. Hennessy Director | SalePre-arranged (10b5-1) | 600 | $337.52 | $202.5K | 21,624 | |
traded | Sundar Pichai Chief Executive Officer | SalePre-arranged (10b5-1) | 32,500 | $321.21 | $10.4M | 2,246,381 | |
traded | Frances Arnold Director | SalePre-arranged (10b5-1) | 102 | $313.45 | $32.0K | 18,205 | |
traded | John Kent Walker President, Global Affairs, CLO | SalePre-arranged (10b5-1) | 17,829 | $314.89 | $5.6M | 42,972 | |
traded | Amie Thuener O'Toole VP, Chief Accounting Officer | SalePre-arranged (10b5-1) | 2,778 | $312.30 | $867.6K | 8,962 | |
traded | John L. Hennessy Director | SalePre-arranged (10b5-1) | 600 | $308.19 | $184.9K | 4,266 | |
traded | Sundar Pichai Chief Executive Officer | SalePre-arranged (10b5-1) | 32,500 | $299.80 | $9.7M | 2,260,740 | |
traded | Sundar Pichai Chief Executive Officer | SalePre-arranged (10b5-1) | 32,500 | $319.50 | $10.4M | 2,284,776 | |
traded | Frances Arnold Director | SalePre-arranged (10b5-1) | 102 | $317.66 | $32.4K | 18,104 | |
traded | Amie Thuener O'Toole VP, Chief Accounting Officer | SalePre-arranged (10b5-1) | 954 | $317.00 | $302.4K | 11,740 | |
traded | Sundar Pichai Chief Executive Officer | SalePre-arranged (10b5-1) | 32,500 | $296.64 | $9.6M | 2,310,463 | |
traded | Amie Thuener O'Toole VP, Chief Accounting Officer | SalePre-arranged (10b5-1) | 2,778 | $288.26 | $800.8K | 13,639 | |
traded | John L. Hennessy Director | SalePre-arranged (10b5-1) | 600 | $280.06 | $168.0K | 4,576 | |
traded | Sundar Pichai Chief Executive Officer | SalePre-arranged (10b5-1) | 32,500 | $283.48 | $9.2M | 2,365,149 | |
traded | Amie Thuener O'Toole VP, Chief Accounting Officer | SalePre-arranged (10b5-1) | 954 | $282.33 | $269.3K | 14,517 | |
traded | Frances Arnold Director | SalePre-arranged (10b5-1) | 112 | $291.80 | $32.7K | 18,004 |
GET /stocks/filings/vX/form-4?tickers=GOOGL&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"GOOG",
"GOOGL",
"GOOGM",
"GOOGN"
],
"issuer_cik": "0001652044",
"owner_cik": "0001665419",
"accession_number": "0001193125-26-412669",
"form_type": "4",
"filing_date": "2026-10-02",
"period_of_report": "2026-09-30",
"issuer_name": "Alphabet Inc.",
"issuer_trading_symbol": "GOOGL",
"owner_name": "ARNOLD FRANCES",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class C Capital Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-09-30",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 83,
"transaction_price_per_share": 340.45,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 19076,
"transaction_value": 28257.35,
"direct_or_indirect": "D",
"remarks": "Transaction reported in this Form 4 was effected purusant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on August 21, 2025."
},
{
"tickers": [
"GOOG",
"GOOGL",
"GOOGM",
"GOOGN"
],
"issuer_cik": "0001652044",
"owner_cik": "0001665419",
"accession_number": "0001193125-26-377149",
"form_type": "4",
"filing_date": "2026-08-31",
"period_of_report": "2026-08-28",
"issuer_name": "Alphabet Inc.",
"issuer_trading_symbol": "GOOGL",
"owner_name": "ARNOLD FRANCES",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class C Capital Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-08-28",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 82,
"transaction_price_per_share": 337.71,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 18995,
"transaction_value": 27692.219999999998,
"direct_or_indirect": "D",
"remarks": "Transaction reported in this Form 4 was effected purusant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on August 21, 2025."
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 534 records
- Tax withholding114 records
- Grants and awards197 records
- Gifts61 records
- Other162 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for GOOGL every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.