SEC Form 4
GoPro, Inc. (GPRO) insider trading
In the 12 months to Oct 26, 2026, 2 GPRO insiders reported open-market sales of $244.0K across 6 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $244.0K
- 6 filings · 2 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 6 of 6
- All $244.0K sold was pre-arranged
Who traded GPRO, and when
- Sale
- Sale, pre-arranged (10b5-1)
GPRO daily close from Oct 27, 2025 to Oct 26, 2026, between $0.58 and $2.12, last $1.03. 6 sale and 0 purchase filings by 2 insiders, marked at their filing dates. Brian Mcgee, EVP, CFO and COO → President and COO: sold $181.4K across 3 filings, first filed Nov 24, 2025, last May 22, 2026. Jason Christopher Stephen, VP, GC and Corporate Secretary → SVP, General Counsel: sold $62.6K across 3 filings, first filed Nov 20, 2025, last May 19, 2026.
Largest mark · tap a row for others
Brian Mcgee · President and COO
Sale $127,091
130,631 shares at $0.97 avg
Filed May 22, 2026 · traded May 20
Pre-arranged (10b5-1) · close on filing date $1.00
Brian Mcgee · EVP, CFO and COO → President and COO
EVP, CFO and COO → President and COO
$181.4K soldJason Christopher Stephen · VP, GC and Corporate Secretary → SVP, General Counsel
VP, GC and Corporate Secretary → SVP, General Counsel
$62.6K soldOpen-market trades
6 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Brian Mcgee | EVP, CFO and COO → President and COO | $181.4K | — | 3 | 100% of sales | |
| Jason Christopher Stephen | VP, GC and Corporate Secretary → SVP, General Counsel | $62.6K | — | 3 | 100% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Brian Mcgee President and COO | SalePre-arranged (10b5-1) | 130,631 | $0.97 | $127.1K | 947,123 | |
traded | Jason Christopher Stephen SVP, General Counsel | SalePre-arranged (10b5-1) | 16,894 | $1.11 | $18.8K | 381,324 | |
traded | Brian Mcgee EVP, CFO and COO | SalePre-arranged (10b5-1) | 59,509 | $0.79 | $47.1K | 688,646 | |
traded | Jason Christopher Stephen SVP, General Counsel | SalePre-arranged (10b5-1) | 5,393 | $0.80 | $4.3K | 134,542 | |
traded | Brian Mcgee EVP, CFO and COO | SalePre-arranged (10b5-1) | 4,579 | $1.57 | $7.2K | 773,890 | |
traded | Jason Christopher Stephen VP, GC and Corporate Secretary | SalePre-arranged (10b5-1) | 26,011 | $1.52 | $39.6K | 143,714 |
GET /stocks/filings/vX/form-4?tickers=GPRO&filing_date.gte=2025-10-26&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"GPRO"
],
"issuer_cik": "0001500435",
"owner_cik": "0001257463",
"accession_number": "0001628280-26-037784",
"form_type": "4",
"filing_date": "2026-05-22",
"period_of_report": "2026-05-20",
"issuer_name": "GoPro, Inc.",
"issuer_trading_symbol": "GPRO",
"owner_name": "MCGEE BRIAN",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "President and COO",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-05-20",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 130631,
"transaction_price_per_share": 0.9729,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 947123,
"transaction_value": 127090.8999,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The sale reported in this line item was effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person on May 19, 2025."
},
{
"id": "F2",
"description": "The reported price in Column 4 of Table I is a weighted average price. These shares were sold in multiple transactions at prices ranging from $0.951 to $1.02 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote on this Form 4."
}
]
},
{
"tickers": [
"GPRO"
],
"issuer_cik": "0001500435",
"owner_cik": "0002070989",
"accession_number": "0001628280-26-036590",
"form_type": "4",
"filing_date": "2026-05-19",
"period_of_report": "2026-05-15",
"issuer_name": "GoPro, Inc.",
"issuer_trading_symbol": "GPRO",
"owner_name": "Stephen Jason Christopher",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "SVP, General Counsel",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-05-18",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 16894,
"transaction_price_per_share": 1.11,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 381324,
"transaction_value": 18752.34,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F4",
"description": "The sale reported in this line item was effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person on August 19, 2025."
},
{
"id": "F5",
"description": "The reported price in Column 4 of Table I is a weighted average price. These shares were sold in multiple transactions at prices ranging from $1.09 to $1.16 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote on this Form 4."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 32 records
- Tax withholding17 records
- Grants and awards15 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Role
- The title on each filing. Someone whose title changed shows more than one.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Frequently asked questions
Has GoPro, Inc.'s CEO sold stock?
No. Nicholas Woodman (CEO) made no open-market sales filed as CEO in the last 12 months.
How current is GPRO’s insider data?
These are GPRO Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
Build with AI
Track GPRO insider trades with your agent
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for GPRO every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
Nothing on this page is investment advice. All data and content is provided for informational purposes under our Terms of Service.