Massivemarkets

SEC Form 4

Hayward Holdings, Inc. (HAYW) insider trading

In the 12 months to Oct 24, 2026, 3 HAYW insiders reported open-market sales of $12.5M across 17 filings; no open-market purchases were filed.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$12.5M
17 filings · 3 insiders
Open-market purchases
$0
0 filings
Pre-arranged sales (10b5-1)
16 of 17
$12.4M of $12.5M sold (100%)

Who traded HAYW, and when

  • Sale
  • Sale, pre-arranged (10b5-1)

HAYW daily close from Oct 24, 2025 to Oct 23, 2026, between $11.35 and $17.31, last $12.67. 17 sale and 0 purchase filings by 3 insiders, marked at their filing dates. Kevin Holleran, President and CEO: sold $11.7M across 12 filings, first filed Nov 4, 2025, last Oct 7, 2026. Eifion Jones, Senior Vice President and CFO: sold $656.1K across 2 filings, first filed Oct 31, 2025, last Mar 10, 2026. Susan M. Canning, SVP, CLO, Corporate Secretary: sold $138.6K across 3 filings, first filed Aug 18, 2026, last Oct 19, 2026.

Largest mark · tap a row for others

Kevin Holleran · President and CEO

Sale $2,927,594

170,000 shares at $17.22 avg

Filed Jul 1, 2026 · traded Jun 30

Pre-arranged (10b5-1) · close on filing date $16.97

HAYW daily closelast $12.67

Kevin Holleran · President and CEO

$11.7M sold

Eifion Jones · Senior Vice President and CFO

$656.1K sold

Susan M. Canning · SVP, CLO, Corporate Secretary

$138.6K sold
One row per insider; marks sit at the SEC filing date, sized by dollar value.

Has Hayward Holdings, Inc.'s CEO sold stock?

Yes. Kevin Holleran (CEO) sold 755,477 shares ($11.7M) between Nov 2025 and Oct 2026, all under a pre-arranged 10b5-1 plan.

Open-market trades

17 filings in the last 12 months
InsiderRoleSoldBoughtFilingsPre-arranged (10b5-1)Last filed
Kevin HolleranPresident and CEO$11.7M—12100% of sales
Eifion JonesSenior Vice President and CFO$656.1K—2100% of sales
Susan M. CanningSVP, CLO, Corporate Secretary$138.6K—362% of sales
Other insider activity (not market trades) · 75 records
  • Option exercises15 records
  • Tax withholding21 records
  • Grants and awards38 records
  • Employee stock purchase plan1 record

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

Build this yourself

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

Agent prompt

Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for HAYW every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Pre-arranged (10b5-1)
The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Counted once
When several owners (a fund and its partners, say) report the same trade, it's counted once. Corrected filings replace the originals.