Massivemarkets

SEC Form 4

The Hershey Company (HSY) insider trading

In the 12 months to Oct 26, 2026, 6 HSY insiders reported open-market sales of $284.3M across 80 filings; 3 insiders bought $445.4K.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$284.3M
80 filings · 6 insiders
Open-market purchases
$445.4K
3 filings
Pre-arranged sales (10b5-1)
78 of 80
$284.1M of $284.3M sold (100%)

Who traded HSY, and when

  • Purchase
  • Sale
  • Sale, pre-arranged (10b5-1)

HSY daily close from Oct 27, 2025 to Oct 26, 2026, between $157.61 and $236.28, last $165.97. 80 sale and 3 purchase filings by 9 insiders, marked at their filing dates. HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL, 10% owner: sold $280.1M across 63 filings, first filed Mar 18, 2026, last Oct 21, 2026. Steven E. Voskuil, SVP, Chief Financial Officer: sold $2.8M across 10 filings, first filed Nov 19, 2025, last Aug 6, 2026. Rohit Grover, President, International: sold $791.2K across 1 filing, first filed Feb 26, 2026, last Feb 26, 2026. Jason Reiman, SVP Chief Supply Chain Officer: sold $452.1K across 1 filing, first filed Feb 26, 2026, last Feb 26, 2026. Kirk Tanner, President and CEO: bought $370.9K across 1 filing, first filed Nov 25, 2025, last Nov 25, 2025. Jennifer McCalman, VP, Chief Accounting Officer: sold $128.4K across 1 filing, first filed Aug 7, 2026, last Aug 7, 2026. Cordel Robbin-Coker, Director: sold $123.4K across 4 filings, first filed Nov 5, 2025, last Jul 6, 2026. Natalie Schechtman, SVP and CHRO: bought $37.3K across 1 filing, first filed Nov 26, 2025, last Nov 26, 2025. Stacy Taffet, Chief Growth Officer: bought $37.2K across 1 filing, first filed Nov 25, 2025, last Nov 25, 2025.

Largest mark · tap a row for others

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL · 10% owner

Filing 1 of 3 within a week · $15,456,537 total

Sale $5,893,887

30,000 shares at $196.46 avg

Filed Apr 16, 2026 · traded Apr 13

Pre-arranged (10b5-1) · close on filing date $191.36

HSY daily closelast $165.97

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL · 10% owner

$280.1M sold

Steven E. Voskuil · SVP, Chief Financial Officer

$2.8M sold

Rohit Grover · President, International

$791.2K sold

Jason Reiman · SVP Chief Supply Chain Officer

$452.1K sold

Kirk Tanner · President and CEO

$370.9K bought

Jennifer McCalman · VP, Chief Accounting Officer

$128.4K sold

Cordel Robbin-Coker · Director

$123.4K sold

Natalie Schechtman · SVP and CHRO

$37.3K bought

Stacy Taffet · Chief Growth Officer

$37.2K bought
One row per insider; marks sit at the SEC filing date, sized by dollar value.

Open-market trades

83 filings in the last 12 months
Other insider activity (not market trades) · 90 records
  • Tax withholding24 records
  • Grants and awards66 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Pre-arranged (10b5-1)
The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.

Frequently asked questions

Has The Hershey Company's CEO sold stock?

No. Kirk Tanner (CEO) made no open-market sales filed as CEO in the last 12 months.

How current is HSY’s insider data?

These are HSY Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.

What counts as an open-market buy or sell?

Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.

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Track HSY insider trades with your agent

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for HSY every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

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