SEC Form 4
Coca-Cola Company (KO) insider trading
In the 12 months to Oct 23, 2026, 11 KO insiders reported open-market sales of $255.7M across 28 filings; one director bought $998.7K.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $255.7M
- 28 filings · 11 insiders
- Open-market purchases
- $998.7K
- 1 filing · Max R. Levchin, Director
- Pre-arranged sales (10b5-1)
- 8 of 28
- $141.9M of $255.7M sold (55%)
Who traded KO, and when
- Purchase
- Sale
- Sale, pre-arranged (10b5-1)
KO daily close from Oct 23, 2025 to Oct 23, 2026, between $67.54 and $95.34, last $93.23. 28 sale and 1 purchase filings by 12 insiders, marked at their filing dates. James Quincey, Chairman and CEO → Chairman: sold $144.7M across 5 filings, first filed Feb 5, 2026, last Jul 30, 2026. John Murphy, President and CFO: sold $27.1M across 3 filings, first filed Feb 27, 2026, last Aug 3, 2026. Jennifer K. Mann, Executive Vice President: sold $26.0M across 4 filings, first filed Jun 9, 2026, last Jun 12, 2026. Bruno Pietracci, Other: sold $19.2M across 3 filings, first filed Mar 5, 2026, last Aug 24, 2026. Nancy Quan, Executive Vice President: sold $11.2M across 4 filings, first filed Nov 19, 2025, last Aug 21, 2026. Manuel Arroyo, Executive Vice President: sold $9.9M across 1 filing, first filed Nov 17, 2025, last Nov 17, 2025. Max R. Levchin, Director: bought $998.7K across 1 filing, first filed Oct 27, 2025, last Oct 27, 2025. 5 others: sold $17.6M across 8 filings, first filed Oct 28, 2025, last Aug 11, 2026.
Largest mark · tap a row for others
James Quincey · Chairman
Sale $47,468,615
527,087 shares at $90.06 avg
Filed Jul 30, 2026 · traded Jul 28
Pre-arranged (10b5-1) · close on filing date $88.49
James Quincey · Chairman and CEO → Chairman
Chairman and CEO → Chairman
$144.7M soldJohn Murphy · President and CFO
President and CFO
$27.1M soldJennifer K. Mann · Executive Vice President
Executive Vice President
$26.0M soldBruno Pietracci · Other
Other
$19.2M soldNancy Quan · Executive Vice President
Executive Vice President
$11.2M soldManuel Arroyo · Executive Vice President
Executive Vice President
$9.9M soldMax R. Levchin · Director
Director
$998.7K bought5 others
Combined, one mark per week
$17.6M soldHas the Coca-Cola Company's CEO sold stock?
Yes. James Quincey (CEO) sold 588,512 shares ($45.9M) between Feb 2026 and Mar 2026, $26.0M of it under a pre-arranged 10b5-1 plan.
Open-market trades
29 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| James Quincey | Chairman and CEO → Chairman | $144.7M | — | 5 | 75% of sales | |
| John Murphy | President and CFO | $27.1M | — | 3 | — | |
| Jennifer K. Mann | Executive Vice President | $26.0M | — | 4 | 100% of sales | |
| Bruno Pietracci | Other | $19.2M | — | 3 | 35% of sales | |
| Nancy Quan | Executive Vice President | $11.2M | — | 4 | — | |
| Manuel Arroyo | Executive Vice President | $9.9M | — | 1 | — | |
| Luisa Ortega | Other | $4.8M | — | 1 | — | |
| Beatriz R. Perez | Executive Vice President | $4.7M | — | 2 | — | |
| Monica Howard Douglas | Executive Vice President | $4.4M | — | 3 | — | |
| Henrique Braun | EVP & Chief Operating Officer | $2.9M | — | 1 | — | |
| Max R. Levchin | Director | — | $998.7K | 1 | — | |
| Sanket Ray | Other | $861.4K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Bruno Pietracci Other | Sale | 111,365 | $90.93 | $10.1M | 0 | |
traded | Nancy Quan Executive Vice President | Sale | 50,000 | $90.39 | $4.5M | 223,330 | |
traded | Sanket Ray Other | Sale | 9,958 | $86.50 | $861.4K | 62,105 | |
traded | Luisa Ortega Other | Sale | 55,755 | $86.59 | $4.8M | 26,209 | |
traded | John Murphy President and CFO | Sale | 152,483 | $87.31 | $13.3M | 279,917 | |
traded | James Quincey Chairman | SalePre-arranged (10b5-1) | 527,087 | $90.06 | $47.5M | 122,833 | |
traded | Bruno Pietracci Other | SalePre-arranged (10b5-1) | 75,727 | $89.65 | $6.8M | 0 | |
traded | Jennifer K. Mann Executive Vice President | SalePre-arranged (10b5-1) | 23,984 | $83.41 | $2.0M | 157,400 | |
traded | Jennifer K. Mann Executive Vice President | SalePre-arranged (10b5-1) | 100,000 | $80.75 | $8.1M | 207,400 | |
traded | Jennifer K. Mann Executive Vice President | SalePre-arranged (10b5-1) | 100,000 | $79.46 | $7.9M | 207,400 | |
traded | Jennifer K. Mann Executive Vice President | SalePre-arranged (10b5-1) | 100,000 | $79.46 | $7.9M | 207,400 | |
traded | James Quincey Chairman | SalePre-arranged (10b5-1) | 444,296 | $80.12 | $35.6M | 122,833 | |
traded | Nancy Quan Executive Vice President | Sale | 31,625 | $80.93 | $2.6M | 223,330 | |
traded | James Quincey Chairman | Sale | 200,000 | $78.90 | $15.8M | 78,155 | |
traded | Monica Howard Douglas Executive Vice President | Sale | 23,880 | $77.37 | $1.8M | 17,725 | |
traded | Bruno Pietracci Other | Sale | 28,765 | $79.41 | $2.3M | 0 | |
traded | James Quincey Chairman and CEO | Sale | 250,688 | $79.14 | $19.8M | 278,155 | |
traded | Nancy Quan Executive Vice President | Sale | 23,556 | $79.50 | $1.9M | 223,330 | |
traded | John Murphy President and CFO | Sale | 72,449 | $80.52 | $5.8M | 279,917 | |
traded | Beatriz R. Perez Executive Vice President | Sale | 21,326 | $81.00 | $1.7M | 173,728 | |
traded | Monica Howard Douglas Executive Vice President | Sale | 20,000 | $80.16 | $1.6M | 57,532 | |
traded | John Murphy President and CFO | Sale | 99,437 | $80.42 | $8.0M | 410,550 | |
traded | Beatriz R. Perez Executive Vice President | Sale | 36,326 | $80.69 | $2.9M | 173,728 | |
traded | James Quincey Chairman and CEO | SalePre-arranged (10b5-1) | 337,824 | $77.10 | $26.0M | 342,546 | |
traded | Nancy Quan Executive Vice President | Sale | 31,625 | $71.17 | $2.3M | 223,330 | |
traded | Manuel Arroyo Executive Vice President | Sale | 139,689 | $70.80 | $9.9M | 58,067 | |
traded | Henrique Braun EVP & Chief Operating Officer | Sale | 40,390 | $70.93 | $2.9M | 62,621 | |
traded | Monica Howard Douglas Executive Vice President | Sale | 13,548 | $69.93 | $947.5K | 37,725 | |
traded | Max R. Levchin Director | Purchase | 14,267 | $70.00 | $998.7K | 14,267 |
GET /stocks/filings/vX/form-4?tickers=KO&filing_date.gte=2025-10-23&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"KO"
],
"issuer_cik": "0000021344",
"owner_cik": "0001962117",
"accession_number": "0000021344-26-000167",
"form_type": "4",
"filing_date": "2026-08-24",
"period_of_report": "2026-08-20",
"issuer_name": "COCA COLA CO",
"issuer_trading_symbol": "KO",
"owner_name": "Pietracci Bruno",
"is_other": true,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock, $.25 Par Value",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-08-20",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 29246,
"transaction_price_per_share": 90.9303,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 0,
"transaction_value": 2659347.5538,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.90 to $91.10. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price."
}
]
},
{
"tickers": [
"KO"
],
"issuer_cik": "0000021344",
"owner_cik": "0001962117",
"accession_number": "0000021344-26-000167",
"form_type": "4",
"filing_date": "2026-08-24",
"period_of_report": "2026-08-20",
"issuer_name": "COCA COLA CO",
"issuer_trading_symbol": "KO",
"owner_name": "Pietracci Bruno",
"is_other": true,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock, $.25 Par Value",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-08-20",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 41365,
"transaction_price_per_share": 90.9303,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 0,
"transaction_value": 3761331.8595000003,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.90 to $91.10. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 58 records
- Option exercises30 records
- Tax withholding12 records
- Grants and awards13 records
- Gifts3 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for KO every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Role
- The title on each filing. Someone whose title changed shows more than one.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.