Massivemarkets

SEC Form 4

Coca-Cola Company (KO) insider trading

In the 12 months to Oct 23, 2026, 11 KO insiders reported open-market sales of $255.7M across 28 filings; one director bought $998.7K.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$255.7M
28 filings · 11 insiders
Open-market purchases
$998.7K
1 filing · Max R. Levchin, Director
Pre-arranged sales (10b5-1)
8 of 28
$141.9M of $255.7M sold (55%)

Who traded KO, and when

  • Purchase
  • Sale
  • Sale, pre-arranged (10b5-1)

KO daily close from Oct 23, 2025 to Oct 23, 2026, between $67.54 and $95.34, last $93.23. 28 sale and 1 purchase filings by 12 insiders, marked at their filing dates. James Quincey, Chairman and CEO → Chairman: sold $144.7M across 5 filings, first filed Feb 5, 2026, last Jul 30, 2026. John Murphy, President and CFO: sold $27.1M across 3 filings, first filed Feb 27, 2026, last Aug 3, 2026. Jennifer K. Mann, Executive Vice President: sold $26.0M across 4 filings, first filed Jun 9, 2026, last Jun 12, 2026. Bruno Pietracci, Other: sold $19.2M across 3 filings, first filed Mar 5, 2026, last Aug 24, 2026. Nancy Quan, Executive Vice President: sold $11.2M across 4 filings, first filed Nov 19, 2025, last Aug 21, 2026. Manuel Arroyo, Executive Vice President: sold $9.9M across 1 filing, first filed Nov 17, 2025, last Nov 17, 2025. Max R. Levchin, Director: bought $998.7K across 1 filing, first filed Oct 27, 2025, last Oct 27, 2025. 5 others: sold $17.6M across 8 filings, first filed Oct 28, 2025, last Aug 11, 2026.

Largest mark · tap a row for others

James Quincey · Chairman

Sale $47,468,615

527,087 shares at $90.06 avg

Filed Jul 30, 2026 · traded Jul 28

Pre-arranged (10b5-1) · close on filing date $88.49

KO daily closelast $93.23

James Quincey · Chairman and CEO → Chairman

$144.7M sold

John Murphy · President and CFO

$27.1M sold

Jennifer K. Mann · Executive Vice President

$26.0M sold

Bruno Pietracci · Other

$19.2M sold

Nancy Quan · Executive Vice President

$11.2M sold

Manuel Arroyo · Executive Vice President

$9.9M sold

Max R. Levchin · Director

$998.7K bought

5 others

$17.6M sold
One row per insider, smaller filers combined; marks sit at the SEC filing date, sized by dollar value.

Has the Coca-Cola Company's CEO sold stock?

Yes. James Quincey (CEO) sold 588,512 shares ($45.9M) between Feb 2026 and Mar 2026, $26.0M of it under a pre-arranged 10b5-1 plan.

Open-market trades

29 filings in the last 12 months
InsiderRoleSoldBoughtFilingsPre-arranged (10b5-1)Last filed
James QuinceyChairman and CEO → Chairman$144.7M—575% of sales
John MurphyPresident and CFO$27.1M—3—
Jennifer K. MannExecutive Vice President$26.0M—4100% of sales
Bruno PietracciOther$19.2M—335% of sales
Nancy QuanExecutive Vice President$11.2M—4—
Manuel ArroyoExecutive Vice President$9.9M—1—
Luisa OrtegaOther$4.8M—1—
Beatriz R. PerezExecutive Vice President$4.7M—2—
Monica Howard DouglasExecutive Vice President$4.4M—3—
Henrique BraunEVP & Chief Operating Officer$2.9M—1—
Max R. LevchinDirector—$998.7K1—
Sanket RayOther$861.4K—1—
Other insider activity (not market trades) · 58 records
  • Option exercises30 records
  • Tax withholding12 records
  • Grants and awards13 records
  • Gifts3 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

Build this yourself

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

Agent prompt

Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for KO every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Pre-arranged (10b5-1)
The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
Role
The title on each filing. Someone whose title changed shows more than one.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.