SEC Form 4
Lifevantage Corporation (LFVN) insider trading
In the 12 months to Oct 26, 2026, 2 LFVN insiders reported open-market sales of $229.4K across 4 filings; 2 insiders bought $196.0K.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $229.4K
- 4 filings · 2 insiders
- Open-market purchases
- $196.0K
- 6 filings
Who traded LFVN, and when
- Purchase
- Sale
LFVN daily close from Oct 27, 2025 to Oct 26, 2026, between $4.02 and $10.70, last $5.70. 4 sale and 6 purchase filings by 4 insiders, marked at their filing dates. Michael A. Beindorff, Director: sold $173.7K across 3 filings, first filed Nov 10, 2025, last Jun 5, 2026. Judd Dayton, Director: bought $152.4K across 1 filing, first filed Mar 2, 2026, last Mar 2, 2026. Kristen Cunningham, Chief Sales Officer: sold $55.6K across 1 filing, first filed Sep 14, 2026, last Sep 14, 2026. Darwin Lewis, Director: bought $43.6K across 5 filings, first filed Dec 17, 2025, last Sep 17, 2026.
Largest mark · tap a row for others
Judd Dayton · Director
Purchase $152,422
33,197 shares at $4.59 avg
Filed Mar 2, 2026 · traded Feb 26
Close on filing date $4.52
Michael A. Beindorff · Director
Director
$173.7K soldJudd Dayton · Director
Director
$152.4K boughtKristen Cunningham · Chief Sales Officer
Chief Sales Officer
$55.6K soldDarwin Lewis · Director
Director
$43.6K boughtOpen-market trades
10 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Michael A. Beindorff | Director | $173.7K | — | 3 | — | |
| Judd Dayton | Director | — | $152.4K | 1 | — | |
| Kristen Cunningham | Chief Sales Officer | $55.6K | — | 1 | — | |
| Darwin Lewis | Director | — | $43.6K | 5 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Darwin Lewis Director | PurchasePre-arranged (10b5-1) | 976 | $6.22 | $6.1K | 138,244 | |
traded | Kristen Cunningham Chief Sales Officer | Sale | 9,001 | $6.18 | $55.6K | 120,162 | |
traded | Darwin Lewis Director | PurchasePre-arranged (10b5-1) | 705 | $8.60 | $6.1K | 137,268 | |
traded | Michael A. Beindorff Director | Sale | 10,000 | $8.55 | $85.5K | 41,625 | |
traded | Darwin Lewis Director | PurchasePre-arranged (10b5-1) | 1,055 | $5.23 | $5.5K | 136,563 | |
traded | Judd Dayton Director | Purchase | 33,197 | $4.59 | $152.4K | 80,359 | |
traded | Darwin Lewis Director | Purchase | 3,955 | $5.22 | $20.7K | 135,508 | |
traded | Darwin Lewis Director | PurchasePre-arranged (10b5-1) | 805 | $6.54 | $5.3K | 131,553 | |
traded | Michael A. Beindorff Director | Sale | 12,607 | $6.42 | $80.9K | 43,806 | |
traded | Michael A. Beindorff Director | Sale | 1,000 | $7.33 | $7.3K | 35,389 |
GET /stocks/filings/vX/form-4?tickers=LFVN&filing_date.gte=2025-10-26&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"LFVN"
],
"issuer_cik": "0000849146",
"owner_cik": "0001698767",
"accession_number": "0001193125-26-394331",
"form_type": "4",
"filing_date": "2026-09-17",
"period_of_report": "2026-09-15",
"issuer_name": "Lifevantage Corp",
"issuer_trading_symbol": "LFVN",
"owner_name": "Lewis Darwin",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-09-15",
"transaction_code": "P",
"equity_swap_involved": false,
"transaction_shares": 976,
"transaction_price_per_share": 6.22,
"transaction_acquired_disposed": "A",
"shares_owned_following_transaction": 138244,
"transaction_value": 6070.719999999999,
"direct_or_indirect": "D"
},
{
"tickers": [
"LFVN"
],
"issuer_cik": "0000849146",
"owner_cik": "0001938042",
"accession_number": "0001193125-26-390923",
"form_type": "4",
"filing_date": "2026-09-14",
"period_of_report": "2026-09-10",
"issuer_name": "Lifevantage Corp",
"issuer_trading_symbol": "LFVN",
"owner_name": "Cunningham Kristen",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Sales Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-14",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 8901,
"transaction_price_per_share": 6.18,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 120162,
"transaction_value": 55008.18,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.15 to $6.26, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 29 records
- Tax withholding16 records
- Tax withholding (sold to cover)1 record
- Grants and awards10 records
- Gifts2 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Frequently asked questions
Has the Lifevantage Corporation's CEO sold stock?
No. Terrence Moorehead and Steven R. Fife (CEOs) made no open-market sales filed as CEO in the last 12 months.
How current is LFVN’s insider data?
These are LFVN Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
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Track LFVN insider trades with your agent
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for LFVN every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
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