SEC Form 4
Ethos Technologies Inc. (LIFE) insider trading
In the 12 months to Oct 26, 2026, 16 LIFE insiders reported open-market sales of $92.5M across 30 filings; 3 insiders bought $10.0M.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $92.5M
- 30 filings · 16 insiders
- Open-market purchases
- $10.0M
- 3 filings
- Pre-arranged sales (10b5-1)
- 8 of 30
- $26.2M of $92.5M sold (28%)
Who traded LIFE, and when
- Purchase
- Sale
- Sale, pre-arranged (10b5-1)
LIFE daily close from Jan 29, 2026 to Oct 26, 2026, between $9.85 and $44.22, last $42.52. 30 sale and 3 purchase filings by 19 insiders, marked at their filing dates. GV 2021 GP, L.L.C., 10% owner: sold $39.5M across 6 filings, first filed Jan 30, 2026, last Jul 27, 2026. Lingke Wang, President: sold $13.1M across 3 filings, first filed Aug 21, 2026, last Oct 16, 2026. Peter George Colis, CEO and Secretary: sold $10.1M across 3 filings, first filed Aug 21, 2026, last Oct 16, 2026. GV 2019 GP, L.L.C., 10% owner: sold $9.0M across 4 filings, first filed May 18, 2026, last Jul 29, 2026. Roelof Botha, Director: bought $4.9M across 1 filing, first filed Feb 2, 2026, last Feb 2, 2026. William J. Wheeler, Director: bought $4.9M across 1 filing, first filed Jan 30, 2026, last Jan 30, 2026. Mark W. Mullin, Director: bought $100.0K across 1 filing, first filed Jan 30, 2026, last Jan 30, 2026. 12 others: sold $20.8M across 14 filings, first filed Jan 30, 2026, last Aug 21, 2026.
Largest mark · tap a row for others
GV 2021 GP, L.L.C. · 10% owner
Sale $33,357,008
1,755,632 shares at $19.00 avg
Filed Jan 30, 2026
Close on filing date $15.05
GV 2021 GP, L.L.C. · 10% owner
10% owner
$39.5M soldLingke Wang · President
President
$13.1M soldPeter George Colis · CEO and Secretary
CEO and Secretary
$10.1M soldGV 2019 GP, L.L.C. · 10% owner
10% owner
$9.0M soldRoelof Botha · Director
Director
$4.9M boughtWilliam J. Wheeler · Director
Director
$4.9M boughtMark W. Mullin · Director
Director
$100.0K bought12 others
Combined, one mark per week
$20.8M soldOpen-market trades
33 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| GV 2021 GP, L.L.C. | 10% owner | $39.5M | — | 6 | — | |
| Lingke Wang | President | $13.1M | — | 3 | 100% of sales | |
| Peter George Colis | CEO and Secretary | $10.1M | — | 3 | 100% of sales | |
| GV 2019 GP, L.L.C. | 10% owner | $9.0M | — | 4 | — | |
| Roelof Botha | Director | — | $4.9M | 1 | — | |
| William J. Wheeler | Director | — | $4.9M | 1 | — | |
| Vipul Sharma | Chief Technology Officer | $3.6M | — | 1 | — | |
| Brandt Walter Kucharski | Chief Accounting Officer | $3.2M | — | 3 | 93% of sales | |
| Erin N. Lantz | Chief Revenue Officer | $2.9M | — | 1 | — | |
| SC US SSF 2013 (TTGP), L.L.C. | 10% owner | $2.5M | — | 1 | — | |
| Sequoia Capital U.S. Scout IV, L.L.C | 10% owner | $2.2M | — | 1 | — | |
| SEQUOIA CAPITAL U.S. VENTURE PARTNERS FUND XV (Q), L.P. | 10% owner | $1.8M | — | 1 | — | |
| GV 2017 GP, L.L.C. | 10% owner | $1.7M | — | 1 | — | |
| Sequoia Capital U.S. Growth Fund VIII, L.P. | 10% owner | $994.2K | — | 1 | — | |
| SEQUOIA CAPITAL U.S. VENTURE XV PRINCIPALS FUND, L.P. | 10% owner | $648.0K | — | 1 | — | |
| SEQUOIA CAPITAL U.S. VENTURE PARTNERS FUND XV, L.P. | 10% owner | $635.1K | — | 1 | — | |
| SC U.S. Venture XV Management, L.P. | 10% owner | $610.9K | — | 1 | — | |
| Mark W. Mullin | Director | — | $100.0K | 1 | — | |
| SC U.S. Growth VIII Management, L.P. | 10% owner | $74.1K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Lingke Wang President | SalePre-arranged (10b5-1) | 118,333 | $38.36 | $4.5M | 1,538,343 | |
traded | Peter George Colis CEO and Secretary | SalePre-arranged (10b5-1) | 120,000 | $38.39 | $4.6M | 1,537,360 | |
traded | Lingke Wang President | SalePre-arranged (10b5-1) | 118,333 | $38.96 | $4.6M | 1,537,858 | |
traded | Peter George Colis CEO and Secretary | SalePre-arranged (10b5-1) | 70,000 | $38.51 | $2.7M | 1,553,503 | |
traded | SC US SSF 2013 (TTGP), L.L.C. 10% owner | Sale | 75,284 | $32.99 | $2.5M | Multiple accounts | |
traded | Sequoia Capital U.S. Scout IV, L.L.C 10% owner | Sale | 67,332 | $33.12 | $2.2M | Multiple accounts | |
traded | SEQUOIA CAPITAL U.S. VENTURE PARTNERS FUND XV, L.P. 10% owner | Sale | 19,349 | $32.82 | $635.1K | 0 | |
traded | SEQUOIA CAPITAL U.S. VENTURE XV PRINCIPALS FUND, L.P. 10% owner | Sale | 19,924 | $32.52 | $648.0K | 39,973 | |
traded | Sequoia Capital U.S. Growth Fund VIII, L.P. 10% owner | Sale | 29,788 | $33.37 | $994.2K | 2,177 | |
traded | SEQUOIA CAPITAL U.S. VENTURE PARTNERS FUND XV (Q), L.P. 10% owner | Sale | 52,722 | $33.21 | $1.8M | Multiple accounts | |
traded | SC U.S. Venture XV Management, L.P. 10% owner | Sale | 18,656 | $32.75 | $610.9K | Multiple accounts | |
traded | SC U.S. Growth VIII Management, L.P. 10% owner | Sale | 2,177 | $34.05 | $74.1K | 0 | |
traded | Brandt Walter Kucharski Chief Accounting Officer | SalePre-arranged (10b5-1) | 8,735 | $32.47 | $283.7K | 91,964 | |
traded | Lingke Wang President | SalePre-arranged (10b5-1) | 118,333 | $33.29 | $3.9M | 1,543,555 | |
traded | Peter George Colis CEO and Secretary | SalePre-arranged (10b5-1) | 84,448 | $33.11 | $2.8M | 1,541,396 | |
traded | Brandt Walter Kucharski Chief Accounting Officer | SalePre-arranged (10b5-1) | 77,436 | $34.93 | $2.7M | 105,994 | |
traded | GV 2019 GP, L.L.C. 10% owner | Sale | 315,069 | $19.25 | $6.1M | 0 | |
traded | GV 2019 GP, L.L.C. 10% owner | Sale | 23,417 | $18.88 | $442.0K | 0 | |
traded | GV 2021 GP, L.L.C. 10% owner | Sale | 63,297 | $19.06 | $1.2M | 0 | |
traded | GV 2019 GP, L.L.C. 10% owner | Sale | 22,900 | $19.06 | $436.4K | 200 | |
traded | GV 2021 GP, L.L.C. 10% owner | Sale | 49,582 | $19.23 | $953.5K | 0 | |
traded | GV 2021 GP, L.L.C. 10% owner | Sale | 38,920 | $18.77 | $730.5K | 0 | |
traded | GV 2021 GP, L.L.C. 10% owner | Sale | 94,087 | $19.47 | $1.8M | 0 | |
traded | GV 2019 GP, L.L.C. 10% owner | Sale | 87,475 | $23.75 | $2.1M | 42,065 | |
traded | GV 2021 GP, L.L.C. 10% owner | Sale | 60,077 | $23.01 | $1.4M | 0 | |
traded | Roelof Botha Director | Purchase | 260,525 | $19.00 | $4.9M | 260,525 | |
traded | GV 2021 GP, L.L.C. 10% owner | Sale | 1,755,632 | $19.00 | $33.4M | 0 | |
traded | GV 2017 GP, L.L.C. 10% owner | Sale | 89,676 | $19.00 | $1.7M | 3,198,249 | |
traded | William J. Wheeler Director | Purchase | 260,525 | $19.00 | $4.9M | 271,025 | |
traded | Erin N. Lantz Chief Revenue Officer | Sale | 162,677 | $17.86 | $2.9M | 253,904 | |
traded | Brandt Walter Kucharski Chief Accounting Officer | Sale | 12,428 | $17.86 | $222.0K | 132,484 | |
traded | Vipul Sharma Chief Technology Officer | Sale | 200,000 | $17.86 | $3.6M | 529,217 | |
traded | Mark W. Mullin Director | Purchase | 5,263 | $19.00 | $100.0K | 17,451 |
GET /stocks/filings/vX/form-4?tickers=LIFE&filing_date.gte=2025-10-26&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"LIFE"
],
"issuer_cik": "0001788451",
"owner_cik": "0002089362",
"accession_number": "0002089362-26-000021",
"form_type": "4",
"filing_date": "2026-10-16",
"period_of_report": "2026-10-14",
"issuer_name": "Ethos Technologies Inc.",
"issuer_trading_symbol": "LIFE",
"owner_name": "Colis Peter George",
"is_director": true,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "CEO and Secretary",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-15",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 8165,
"transaction_price_per_share": 37.64,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 1569195,
"transaction_value": 307330.6,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F3",
"description": "This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026, and occurred pursuant to the pre-established terms of such plan rather than as a result of a discretionary decision by the Reporting Person to sell shares at that time."
},
{
"id": "F6",
"description": "The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.04 to $38.035 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."
},
{
"id": "F2",
"description": "Includes shares issuable on settlement of restricted stock units."
}
]
},
{
"tickers": [
"LIFE"
],
"issuer_cik": "0001788451",
"owner_cik": "0002089263",
"accession_number": "0002089263-26-000018",
"form_type": "4",
"filing_date": "2026-10-16",
"period_of_report": "2026-10-15",
"issuer_name": "Ethos Technologies Inc.",
"issuer_trading_symbol": "LIFE",
"owner_name": "Wang Lingke",
"is_director": true,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "President",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-15",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 800,
"transaction_price_per_share": 39.14,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 1537543,
"transaction_value": 31312,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F3",
"description": "This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026, and occurred pursuant to the pre-established terms of such plan rather than as a result of a discretionary decision by the Reporting Person to sell shares at that time."
},
{
"id": "F6",
"description": "The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $39.13 to $39.145 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."
},
{
"id": "F2",
"description": "Includes shares issuable on settlement of restricted stock units."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 169 records
- Option exercises1 record
- Tax withholding5 records
- Tax withholding (sold to cover)16 records
- Grants and awards11 records
- Other136 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
- Counted once
- When several owners (a fund and its partners, say) report the same trade, it's counted once. Corrected filings replace the originals.
Frequently asked questions
Has Ethos Technologies Inc.'s CEO sold stock?
Yes. Peter George Colis (CEO) sold 274,448 shares ($10.1M) between Aug 2026 and Oct 2026, all under a pre-arranged 10b5-1 plan. Sanjay Shukla (CEO) made no open-market sales filed as CEO in the last 12 months.
How current is LIFE’s insider data?
These are LIFE Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
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Track LIFE insider trades with your agent
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for LIFE every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
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