SEC Form 4
The Lovesac Company (LOVE) insider trading
In the 12 months to Oct 24, 2026, one LOVE insider reported open-market sales of $91.9K across 1 filing; 3 insiders bought $515.2K.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $91.9K
- 1 filing · 1 insider
- Open-market purchases
- $515.2K
- 4 filings
Who traded LOVE, and when
- Purchase
- Sale
LOVE daily close from Oct 24, 2025 to Oct 23, 2026, between $10.54 and $18.70, last $15.49. 1 sale and 4 purchase filings by 4 insiders, marked at their filing dates. Andrew R. Heyer, Director: bought $440.4K across 1 filing, first filed Jun 22, 2026, last Jun 22, 2026. Vineet Mehra, Director: sold $91.9K across 1 filing, first filed Jul 17, 2026, last Jul 17, 2026. Shawn David Nelson, Chief Executive Officer: bought $50.0K across 2 filings, first filed Apr 20, 2026, last Jun 23, 2026. Mary Fox, President: bought $24.8K across 1 filing, first filed Jun 22, 2026, last Jun 22, 2026.
Largest mark · tap a row for others
Andrew R. Heyer · Director
Purchase $440,400
30,000 shares at $14.68 avg
Filed Jun 22, 2026 · traded Jun 18
Close on filing date $14.00
Andrew R. Heyer · Director
Director
$440.4K boughtVineet Mehra · Director
Director
$91.9K soldShawn David Nelson · Chief Executive Officer
Chief Executive Officer
$50.0K boughtMary Fox · President
President
$24.8K boughtHas The Lovesac Company's CEO sold stock?
No. Shawn David Nelson (CEO) made no open-market sales filed as CEO in the last 12 months.
Open-market trades
5 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Andrew R. Heyer | Director | — | $440.4K | 1 | — | |
| Vineet Mehra | Director | $91.9K | — | 1 | — | |
| Shawn David Nelson | Chief Executive Officer | — | $50.0K | 2 | — | |
| Mary Fox | President | — | $24.8K | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Vineet Mehra Director | Sale | 5,000 | $18.38 | $91.9K | 17,992 | |
traded | Shawn David Nelson Chief Executive Officer | Purchase | 1,830 | $13.64 | $25.0K | 205,644 | |
traded | Andrew R. Heyer Director | Purchase | 30,000 | $14.68 | $440.4K | 293,259 | |
traded | Mary Fox President | Purchase | 1,720 | $14.41 | $24.8K | 71,674 | |
traded | Shawn David Nelson Chief Executive Officer | Purchase | 1,477 | $16.95 | $25.0K | 202,681 |
GET /stocks/filings/vX/form-4?tickers=LOVE&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"LOVE"
],
"issuer_cik": "0001701758",
"owner_cik": "0001900501",
"accession_number": "0001628280-26-048667",
"form_type": "4",
"filing_date": "2026-07-17",
"period_of_report": "2026-07-17",
"issuer_name": "Lovesac Co",
"issuer_trading_symbol": "LOVE",
"owner_name": "Mehra Vineet",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock, par value $0.00001",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-07-17",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 5000,
"transaction_price_per_share": 18.3817,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 17992,
"transaction_value": 91908.5,
"not_subject_to_section_16": false,
"direct_or_indirect": "D"
},
{
"tickers": [
"LOVE"
],
"issuer_cik": "0001701758",
"owner_cik": "0001730879",
"accession_number": "0001628280-26-044914",
"form_type": "4",
"filing_date": "2026-06-23",
"period_of_report": "2026-06-22",
"issuer_name": "Lovesac Co",
"issuer_trading_symbol": "LOVE",
"owner_name": "Nelson Shawn David",
"is_director": true,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Executive Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock, $0.00001 par value",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-06-22",
"transaction_code": "P",
"equity_swap_involved": false,
"transaction_shares": 1830,
"transaction_price_per_share": 13.64,
"transaction_acquired_disposed": "A",
"shares_owned_following_transaction": 205644,
"transaction_value": 24961.2,
"not_subject_to_section_16": false,
"direct_or_indirect": "D"
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 44 records
- Option exercises14 records
- Tax withholding17 records
- Grants and awards12 records
- Gifts1 record
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for LOVE every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.