SEC Form 4
MediaAlpha, Inc. (MAX) insider trading
In the 12 months to Oct 26, 2026, one MAX insider reported open-market sales of $8.6K across 1 filing; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $8.6K
- 1 filing · 1 insider
- Open-market purchases
- $0
- 0 filings
Who traded MAX, and when
- Sale
MAX daily close from Oct 27, 2025 to Oct 26, 2026, between $7.17 and $14.27, last $11.78. 1 sale and 0 purchase filings by 1 insider, marked at their filing dates. Eugene Nonko, Director: sold $8.6K across 1 filing, first filed Mar 17, 2026, last Mar 17, 2026.
Largest mark · tap a row for others
Eugene Nonko · Director
Sale $8,621
862 shares at $10.00 avg
Filed Mar 17, 2026 · traded Mar 16
Close on filing date $9.67
Eugene Nonko · Director
Director
$8.6K soldOpen-market trades
1 filing in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Eugene Nonko | Director | $8.6K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Eugene Nonko Director | Sale | 862 | $10.00 | $8.6K | 1,378,943 |
GET /stocks/filings/vX/form-4?tickers=MAX&filing_date.gte=2025-10-26&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"MAX"
],
"issuer_cik": "0001818383",
"owner_cik": "0001830016",
"accession_number": "0001818383-26-000066",
"form_type": "4",
"filing_date": "2026-03-17",
"period_of_report": "2026-03-15",
"issuer_name": "MediaAlpha, Inc.",
"issuer_trading_symbol": "MAX",
"owner_name": "Nonko Eugene",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-03-17",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 404,
"transaction_price_per_share": 10,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 1378943,
"transaction_value": 4040,
"not_subject_to_section_16": false,
"direct_or_indirect": "I",
"nature_of_ownership": "By O.N.E. Holdings,LLC"
},
{
"tickers": [
"MAX"
],
"issuer_cik": "0001818383",
"owner_cik": "0001830016",
"accession_number": "0001818383-26-000066",
"form_type": "4",
"filing_date": "2026-03-17",
"period_of_report": "2026-03-15",
"issuer_name": "MediaAlpha, Inc.",
"issuer_trading_symbol": "MAX",
"owner_name": "Nonko Eugene",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-03-16",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 458,
"transaction_price_per_share": 10.0022,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 1379347,
"transaction_value": 4581.0076,
"not_subject_to_section_16": false,
"direct_or_indirect": "I",
"nature_of_ownership": "By O.N.E. Holdings,LLC",
"footnotes": [
{
"id": "F3",
"description": "Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 387 records
- Option exercises27 records
- Tax withholding32 records
- Tax withholding (sold to cover)315 records
- Grants and awards13 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Frequently asked questions
How current is MAX’s insider data?
These are MAX Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
Build with AI
Track MAX insider trades with your agent
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for MAX every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
Nothing on this page is investment advice. All data and content is provided for informational purposes under our Terms of Service.