Massivemarkets

SEC Form 4

Nature's Sunshine Products Inc. (NATR) insider trading

In the 12 months to Nov 7, 2026, 5 NATR insiders reported open-market sales of $2.1M across 11 filings; 2 insiders bought $2.6M.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$2.1M
11 filings · 5 insiders
Open-market purchases
$2.6M
3 filings

Who traded NATR, and when

  • Purchase
  • Sale

NATR daily close from Nov 7, 2025 to Nov 6, 2026, between $10.26 and $27.80, last $10.87. 11 sale and 3 purchase filings by 7 insiders, marked at their filing dates. Phil Frohlich, 10% owner: bought $1.6M across 2 filings, first filed Aug 10, 2026, last Aug 19, 2026. PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C., 10% owner: bought $995.9K across 1 filing, first filed Aug 10, 2026, last Aug 10, 2026. Daniel C. Norman, EVP & President, Asia: sold $759.4K across 3 filings, first filed Nov 19, 2025, last Jun 3, 2026. Bryant J. Yates, EVP & President, Europe: sold $751.3K across 3 filings, first filed Dec 16, 2025, last Jun 11, 2026. Nathan G. Brower, EVP, General Counsel: sold $341.5K across 2 filings, first filed Nov 18, 2025, last May 22, 2026. Jonathan David Lanoy, SVP, Chief Accounting Officer: sold $201.1K across 2 filings, first filed Nov 19, 2025, last Mar 16, 2026. Kevin R. Herbert, EVP & President, North America: sold $41.4K across 1 filing, first filed Jun 15, 2026, last Jun 15, 2026.

Largest mark · tap a row for others

Phil Frohlich · 10% owner

Purchase $1,322,969

80,585 shares at $16.42 avg

Filed Aug 10, 2026 · traded Aug 6

Close on filing date $15.77

NATR daily closelast $10.87

Phil Frohlich · 10% owner

$1.6M bought

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. · 10% owner

$995.9K bought

Daniel C. Norman · EVP & President, Asia

$759.4K sold

Bryant J. Yates · EVP & President, Europe

$751.3K sold

Nathan G. Brower · EVP, General Counsel

$341.5K sold

Jonathan David Lanoy · SVP, Chief Accounting Officer

$201.1K sold

Kevin R. Herbert · EVP & President, North America

$41.4K sold
One row per insider; marks sit at the SEC filing date, sized by dollar value.

Open-market trades

14 filings in the last 12 months
Other insider activity (not market trades) · 124 records
  • Option exercises32 records
  • Tax withholding52 records
  • Grants and awards28 records
  • Gifts3 records
  • Other9 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Counted once
When several owners (a fund and its partners, say) report the same trade, it's counted once. Corrected filings replace the originals.

Frequently asked questions

Has Nature's Sunshine Products Inc.'s CEO sold stock?

No. Kenneth G. Romanzi (CEO) made no open-market sales filed as CEO in the last 12 months.

How current is NATR’s insider data?

These are NATR Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.

What counts as an open-market buy or sell?

Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.

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Track NATR insider trades with your agent

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for NATR every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

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