SEC Form 4
Nature's Sunshine Products Inc. (NATR) insider trading
In the 12 months to Nov 7, 2026, 5 NATR insiders reported open-market sales of $2.1M across 11 filings; 2 insiders bought $2.6M.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $2.1M
- 11 filings · 5 insiders
- Open-market purchases
- $2.6M
- 3 filings
Who traded NATR, and when
- Purchase
- Sale
NATR daily close from Nov 7, 2025 to Nov 6, 2026, between $10.26 and $27.80, last $10.87. 11 sale and 3 purchase filings by 7 insiders, marked at their filing dates. Phil Frohlich, 10% owner: bought $1.6M across 2 filings, first filed Aug 10, 2026, last Aug 19, 2026. PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C., 10% owner: bought $995.9K across 1 filing, first filed Aug 10, 2026, last Aug 10, 2026. Daniel C. Norman, EVP & President, Asia: sold $759.4K across 3 filings, first filed Nov 19, 2025, last Jun 3, 2026. Bryant J. Yates, EVP & President, Europe: sold $751.3K across 3 filings, first filed Dec 16, 2025, last Jun 11, 2026. Nathan G. Brower, EVP, General Counsel: sold $341.5K across 2 filings, first filed Nov 18, 2025, last May 22, 2026. Jonathan David Lanoy, SVP, Chief Accounting Officer: sold $201.1K across 2 filings, first filed Nov 19, 2025, last Mar 16, 2026. Kevin R. Herbert, EVP & President, North America: sold $41.4K across 1 filing, first filed Jun 15, 2026, last Jun 15, 2026.
Largest mark · tap a row for others
Phil Frohlich · 10% owner
Purchase $1,322,969
80,585 shares at $16.42 avg
Filed Aug 10, 2026 · traded Aug 6
Close on filing date $15.77
Phil Frohlich · 10% owner
10% owner
$1.6M boughtPRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. · 10% owner
10% owner
$995.9K boughtDaniel C. Norman · EVP & President, Asia
EVP & President, Asia
$759.4K soldBryant J. Yates · EVP & President, Europe
EVP & President, Europe
$751.3K soldNathan G. Brower · EVP, General Counsel
EVP, General Counsel
$341.5K soldJonathan David Lanoy · SVP, Chief Accounting Officer
SVP, Chief Accounting Officer
$201.1K soldKevin R. Herbert · EVP & President, North America
EVP & President, North America
$41.4K soldOpen-market trades
14 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Phil Frohlich | 10% owner | — | $1.6M | 2 | — | |
| PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | 10% owner | — | $995.9K | 1 | — | |
| Daniel C. Norman | EVP & President, Asia | $759.4K | — | 3 | — | |
| Bryant J. Yates | EVP & President, Europe | $751.3K | — | 3 | — | |
| Nathan G. Brower | EVP, General Counsel | $341.5K | — | 2 | — | |
| Jonathan David Lanoy | SVP, Chief Accounting Officer | $201.1K | — | 2 | — | |
| Kevin R. Herbert | EVP & President, North America | $41.4K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Phil Frohlich 10% owner | Purchase | 20,000 | $14.69 | $293.8K | 1,944,486 | |
traded | PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. 10% owner | Purchase | 60,804 | $16.38 | $995.9K | 1,884,486 | |
traded | Phil Frohlich 10% owner | Purchase | 80,585 | $16.42 | $1.3M | 1,924,486 | |
traded | Kevin R. Herbert EVP & President, North America | Sale | 2,000 | $20.68 | $41.4K | 49,732 | |
traded | Bryant J. Yates EVP & President, Europe | Sale | 11,968 | $19.90 | $238.2K | 77,446 | |
traded | Daniel C. Norman EVP & President, Asia | Sale | 9,713 | $20.64 | $200.5K | 47,276 | |
traded | Nathan G. Brower EVP, General Counsel | Sale | 12,015 | $21.84 | $262.4K | 43,438 | |
traded | Daniel C. Norman EVP & President, Asia | Sale | 15,383 | $24.52 | $377.2K | 55,693 | |
traded | Bryant J. Yates EVP & President, Europe | Sale | 19,516 | $24.35 | $475.2K | 85,154 | |
traded | Jonathan David Lanoy SVP, Chief Accounting Officer | Sale | 4,000 | $24.70 | $98.8K | 46,405 | |
traded | Bryant J. Yates EVP & President, Europe | Sale | 1,700 | $22.29 | $37.9K | 98,604 | |
traded | Jonathan David Lanoy SVP, Chief Accounting Officer | Sale | 5,000 | $20.45 | $102.3K | 46,233 | |
traded | Daniel C. Norman EVP & President, Asia | Sale | 8,884 | $20.46 | $181.8K | 66,636 | |
traded | Nathan G. Brower EVP, General Counsel | Sale | 3,800 | $20.81 | $79.1K | 46,735 |
GET /stocks/filings/vX/form-4?tickers=NATR&filing_date.gte=2025-11-07&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"NATR",
"NATRE"
],
"issuer_cik": "0000275053",
"owner_cik": "0001127429",
"accession_number": "0001166152-26-000011",
"form_type": "4",
"filing_date": "2026-08-19",
"period_of_report": "2026-08-17",
"issuer_name": "NATURES SUNSHINE PRODUCTS INC",
"issuer_trading_symbol": "NATR",
"owner_name": "FROHLICH PHIL",
"is_director": false,
"is_officer": false,
"is_ten_percent_owner": true,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock, no par value",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-08-17",
"transaction_code": "P",
"equity_swap_involved": false,
"transaction_shares": 20000,
"transaction_price_per_share": 14.69,
"transaction_acquired_disposed": "A",
"shares_owned_following_transaction": 1944486,
"transaction_value": 293800,
"not_subject_to_section_16": false,
"direct_or_indirect": "I",
"nature_of_ownership": "See Footnote",
"footnotes": [
{
"id": "F1",
"description": "The filing of this Form 4 shall not be construed as an admission that Prescott Group Capital Management, L.L.C. (\"Prescott Capital\") or Phil Frohlich, the managing member of Prescott Capital, is or was for the purposes of Section 16(a) of the Securities Exchange Act of 1934, as amended, or otherwise the beneficial owner of any of the Common Stock, no par value per share (the \"Common Stock\"), of Nature's Sunshine Products, Inc. (the \"Issuer\") held by Prescott Group Aggressive Small Cap Master Fund, G.P. (the \"Master Fund\") for the accounts of Prescott Group Aggressive Small Cap, L.P. and Prescott Group Aggressive Small Cap II, L.P. (together, the \"Small Cap Funds\"). Pursuant to Rule 16a-1, both Prescott Capital and Mr. Frohlich disclaim such beneficial ownership."
},
{
"id": "F2",
"description": "This Form 4 relates to shares of Common Stock of the Issuer held in the account of the Master Fund, of which the Small Cap Funds are general partners. Prescott Capital serves as the general partner and investment manager of the Small Cap Funds and may direct the Small Cap Funds. The Master Fund holds the shares of Common Stock for the accounts of the Small Cap Funds. Prescott Capital receives a portion of the profits in the way of a capital allocation from, and owns a partnership interest in, the Small Cap Funds. Phil Frohlich reports the Common Stock held indirectly by Prescott Capital because, as the managing member of Prescott Capital at the time of purchase, he controlled the disposition and voting of the securities."
}
]
},
{
"tickers": [
"NATR",
"NATRE"
],
"issuer_cik": "0000275053",
"owner_cik": "0001279882",
"accession_number": "0001166152-26-000011",
"form_type": "4",
"filing_date": "2026-08-19",
"period_of_report": "2026-08-17",
"issuer_name": "NATURES SUNSHINE PRODUCTS INC",
"issuer_trading_symbol": "NATR",
"owner_name": "PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP",
"is_director": false,
"is_officer": false,
"is_ten_percent_owner": true,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock, no par value",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-08-17",
"transaction_code": "P",
"equity_swap_involved": false,
"transaction_shares": 20000,
"transaction_price_per_share": 14.69,
"transaction_acquired_disposed": "A",
"shares_owned_following_transaction": 1944486,
"transaction_value": 293800,
"not_subject_to_section_16": false,
"direct_or_indirect": "I",
"nature_of_ownership": "See Footnote",
"footnotes": [
{
"id": "F1",
"description": "The filing of this Form 4 shall not be construed as an admission that Prescott Group Capital Management, L.L.C. (\"Prescott Capital\") or Phil Frohlich, the managing member of Prescott Capital, is or was for the purposes of Section 16(a) of the Securities Exchange Act of 1934, as amended, or otherwise the beneficial owner of any of the Common Stock, no par value per share (the \"Common Stock\"), of Nature's Sunshine Products, Inc. (the \"Issuer\") held by Prescott Group Aggressive Small Cap Master Fund, G.P. (the \"Master Fund\") for the accounts of Prescott Group Aggressive Small Cap, L.P. and Prescott Group Aggressive Small Cap II, L.P. (together, the \"Small Cap Funds\"). Pursuant to Rule 16a-1, both Prescott Capital and Mr. Frohlich disclaim such beneficial ownership."
},
{
"id": "F2",
"description": "This Form 4 relates to shares of Common Stock of the Issuer held in the account of the Master Fund, of which the Small Cap Funds are general partners. Prescott Capital serves as the general partner and investment manager of the Small Cap Funds and may direct the Small Cap Funds. The Master Fund holds the shares of Common Stock for the accounts of the Small Cap Funds. Prescott Capital receives a portion of the profits in the way of a capital allocation from, and owns a partnership interest in, the Small Cap Funds. Phil Frohlich reports the Common Stock held indirectly by Prescott Capital because, as the managing member of Prescott Capital at the time of purchase, he controlled the disposition and voting of the securities."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 124 records
- Option exercises32 records
- Tax withholding52 records
- Grants and awards28 records
- Gifts3 records
- Other9 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
- Counted once
- When several owners (a fund and its partners, say) report the same trade, it's counted once. Corrected filings replace the originals.
Frequently asked questions
Has Nature's Sunshine Products Inc.'s CEO sold stock?
No. Kenneth G. Romanzi (CEO) made no open-market sales filed as CEO in the last 12 months.
How current is NATR’s insider data?
These are NATR Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
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Track NATR insider trades with your agent
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for NATR every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
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