# Nature's Sunshine Products Inc. (NATR) insider trading

> In the 12 months to Nov 7, 2026, 5 NATR insiders reported open-market sales of $2.1M across 11 filings; 2 insiders bought $2.6M.

Canonical: https://massive.com/quote/natr/insider-trading
Latest filing: 2026-11-06 (last 12 months; source: SEC EDGAR)
Source: Massive (https://massive.com/docs/llms.txt)

## Summary

| Measure | Value | Detail |
| --- | --- | --- |
| Open-market sales | $2.1M | 11 filings · 5 insiders |
| Open-market purchases | $2.6M | 3 filings |

## Open-market trades by insider

| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
| --- | --- | --- | --- | --- | --- | --- |
| Phil Frohlich | 10% owner | — | $1.6M | 2 | — | 2026-08-19 |
| PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | 10% owner | — | $995.9K | 1 | — | 2026-08-10 |
| Daniel C. Norman | EVP & President, Asia | $759.4K | — | 3 | — | 2026-06-03 |
| Bryant J. Yates | EVP & President, Europe | $751.3K | — | 3 | — | 2026-06-11 |
| Nathan G. Brower | EVP, General Counsel | $341.5K | — | 2 | — | 2026-05-22 |
| Jonathan David Lanoy | SVP, Chief Accounting Officer | $201.1K | — | 2 | — | 2026-03-16 |
| Kevin R. Herbert | EVP & President, North America | $41.4K | — | 1 | — | 2026-06-15 |

## Open-market trades by filing

14 filings in the last 12 months, newest first.

| Filed | Traded | Insider | Role | Type | Shares | Avg price | Value | Held after | Filing |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 2026-08-19 | 2026-08-17 | Phil Frohlich | 10% owner | Purchase | 20,000 | $14.69 | $293.8K | 1,944,486 | — |
| 2026-08-10 | 2026-08-06 | PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | 10% owner | Purchase | 60,804 | $16.38 | $995.9K | 1,884,486 | — |
| 2026-08-10 | 2026-08-06 | Phil Frohlich | 10% owner | Purchase | 80,585 | $16.42 | $1.3M | 1,924,486 | — |
| 2026-06-15 | 2026-06-12 | Kevin R. Herbert | EVP & President, North America | Sale | 2,000 | $20.68 | $41.4K | 49,732 | — |
| 2026-06-11 | 2026-06-05 | Bryant J. Yates | EVP & President, Europe | Sale | 11,968 | $19.90 | $238.2K | 77,446 | — |
| 2026-06-03 | 2026-06-01 | Daniel C. Norman | EVP & President, Asia | Sale | 9,713 | $20.64 | $200.5K | 47,276 | — |
| 2026-05-22 | 2026-05-21 | Nathan G. Brower | EVP, General Counsel | Sale | 12,015 | $21.84 | $262.4K | 43,438 | — |
| 2026-03-17 | 2026-03-13 | Daniel C. Norman | EVP & President, Asia | Sale | 15,383 | $24.52 | $377.2K | 55,693 | — |
| 2026-03-17 | 2026-03-13 | Bryant J. Yates | EVP & President, Europe | Sale | 19,516 | $24.35 | $475.2K | 85,154 | — |
| 2026-03-16 | 2026-03-13 | Jonathan David Lanoy | SVP, Chief Accounting Officer | Sale | 4,000 | $24.70 | $98.8K | 46,405 | — |
| 2025-12-16 | 2025-12-12 | Bryant J. Yates | EVP & President, Europe | Sale | 1,700 | $22.29 | $37.9K | 98,604 | — |
| 2025-11-19 | 2025-11-18 | Jonathan David Lanoy | SVP, Chief Accounting Officer | Sale | 5,000 | $20.45 | $102.3K | 46,233 | — |
| 2025-11-19 | 2025-11-12 | Daniel C. Norman | EVP & President, Asia | Sale | 8,884 | $20.46 | $181.8K | 66,636 | — |
| 2025-11-18 | 2025-11-14 | Nathan G. Brower | EVP, General Counsel | Sale | 3,800 | $20.81 | $79.1K | 46,735 | — |

## Other insider activity (not market trades)

- Option exercises: 32 records
- Tax withholding: 52 records
- Grants and awards: 28 records
- Gifts: 3 records
- Other: 9 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

## How to read this page

- **Open-market purchase or sale**: A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- **Filing date**: Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
- **Counted once**: When several owners (a fund and its partners, say) report the same trade, it's counted once. Corrected filings replace the originals.

## FAQ

### Has Nature's Sunshine Products Inc.'s CEO sold stock?

No. Kenneth G. Romanzi (CEO) made no open-market sales filed as CEO in the last 12 months.

### How current is NATR’s insider data?

These are NATR Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.

### What counts as an open-market buy or sell?

Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.

## Live data

This page joins two Massive endpoints: Form 4 filings and daily prices. The NATR Form 4 request:

- `GET https://api.massive.com/stocks/filings/vX/form-4?tickers=NATR&filing_date.gte=2025-11-07&sort=filing_date.desc&limit=500`

Requests need a Massive API key. API reference for agents: https://massive.com/docs/llms.txt. Connect an AI agent through the Massive MCP server: https://massive.com/docs/ai-tools.

## Related

- [Nature's Sunshine Products Inc. (NATR) stock price](https://massive.com/quote/natr.md)
- [Recent insider trading](https://massive.com/quote/insider-trading.md)
- [Markets overview](https://massive.com/quote/index.md)

Nothing here is investment advice. Data and content are provided for informational purposes under the Massive Terms of Service: https://massive.com/terms