Massivemarkets

SEC Form 4

SERVICENOW, INC. (NOW) insider trading

In the 12 months to Oct 24, 2026, 10 NOW insiders reported open-market sales of $9.3M across 27 filings; one chairman & CEO bought $3.0M.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$9.3M
27 filings · 10 insiders
Open-market purchases
$3.0M
1 filing · William R. McDermott, Chairman & CEO
Pre-arranged sales (10b5-1)
20 of 27
$5.7M of $9.3M sold (61%)

Who traded NOW, and when

  • Purchase
  • Sale
  • Sale, pre-arranged (10b5-1)

NOW daily close from Oct 24, 2025 to Oct 23, 2026, between $83.00 and $189.26, last $158.96. 27 sale and 1 purchase filings by 11 insiders, marked at their filing dates. William R. McDermott, Chairman & CEO: bought $3.0M across 1 filing, first filed Mar 2, 2026, last Mar 2, 2026. Jacqueline P. Canney, Chief People & AI Enblmt. Off.: sold $2.4M across 5 filings, first filed Nov 12, 2025, last Sep 1, 2026. Paul Fipps, President, Global Customer Ops: sold $2.1M across 6 filings, first filed Nov 19, 2025, last Sep 1, 2026. Anita M. Sands, Director: sold $1.5M across 1 filing, first filed May 18, 2026, last May 18, 2026. Paul Edward Chamberlain, Director: sold $1.1M across 5 filings, first filed Dec 2, 2025, last Aug 31, 2026. Gina Mastantuono, President and CFO: sold $689.7K across 2 filings, first filed Dec 2, 2025, last Dec 9, 2025. 5 others: sold $1.6M across 8 filings, first filed Nov 12, 2025, last Jun 1, 2026.

Largest mark · tap a row for others

William R. McDermott · Chairman & CEO

Purchase $3,000,058

28,682 shares at $104.60 avg

Filed Mar 2, 2026 · traded Feb 27

Close on filing date $109.42

NOW daily closelast $158.96

William R. McDermott · Chairman & CEO

$3.0M bought

Jacqueline P. Canney · Chief People & AI Enblmt. Off.

$2.4M sold

Paul Fipps · President, Global Customer Ops

$2.1M sold

Anita M. Sands · Director

$1.5M sold

Paul Edward Chamberlain · Director

$1.1M sold

Gina Mastantuono · President and CFO

$689.7K sold

5 others

$1.6M sold
One row per insider, smaller filers combined; marks sit at the SEC filing date, sized by dollar value.

Has SERVICENOW, INC.'s CEO sold stock?

No. William R. McDermott (CEO) made no open-market sales filed as CEO in the last 12 months.

Open-market trades

28 filings in the last 12 months
InsiderRoleSoldBoughtFilingsPre-arranged (10b5-1)Last filed
William R. McDermottChairman & CEO—$3.0M1—
Jacqueline P. CanneyChief People & AI Enblmt. Off.$2.4M—566% of sales
Paul FippsPresident, Global Customer Ops$2.1M—673% of sales
Anita M. SandsDirector$1.5M—1—
Paul Edward ChamberlainDirector$1.1M—566% of sales
Gina MastantuonoPresident and CFO$689.7K—2100% of sales
Nicholas TzitzonVice Chairman$431.7K—1100% of sales
Kevin Thomas McBridePrincipal Accounting Officer$383.9K—2100% of sales
Russell S. ElmerGeneral Counsel$378.0K—3100% of sales
Lawrence JacksonDirector$214.7K—1—
Teresa BriggsDirector$173.4K—1—
Other insider activity (not market trades) · 283 records
  • Option exercises137 records
  • Tax withholding137 records
  • Grants and awards8 records
  • Gifts1 record

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

Build this yourself

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

Agent prompt

Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for NOW every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Pre-arranged (10b5-1)
The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.