SEC Form 4
SERVICENOW, INC. (NOW) insider trading
In the 12 months to Oct 24, 2026, 10 NOW insiders reported open-market sales of $9.3M across 27 filings; one chairman & CEO bought $3.0M.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $9.3M
- 27 filings · 10 insiders
- Open-market purchases
- $3.0M
- 1 filing · William R. McDermott, Chairman & CEO
- Pre-arranged sales (10b5-1)
- 20 of 27
- $5.7M of $9.3M sold (61%)
Who traded NOW, and when
- Purchase
- Sale
- Sale, pre-arranged (10b5-1)
NOW daily close from Oct 24, 2025 to Oct 23, 2026, between $83.00 and $189.26, last $158.96. 27 sale and 1 purchase filings by 11 insiders, marked at their filing dates. William R. McDermott, Chairman & CEO: bought $3.0M across 1 filing, first filed Mar 2, 2026, last Mar 2, 2026. Jacqueline P. Canney, Chief People & AI Enblmt. Off.: sold $2.4M across 5 filings, first filed Nov 12, 2025, last Sep 1, 2026. Paul Fipps, President, Global Customer Ops: sold $2.1M across 6 filings, first filed Nov 19, 2025, last Sep 1, 2026. Anita M. Sands, Director: sold $1.5M across 1 filing, first filed May 18, 2026, last May 18, 2026. Paul Edward Chamberlain, Director: sold $1.1M across 5 filings, first filed Dec 2, 2025, last Aug 31, 2026. Gina Mastantuono, President and CFO: sold $689.7K across 2 filings, first filed Dec 2, 2025, last Dec 9, 2025. 5 others: sold $1.6M across 8 filings, first filed Nov 12, 2025, last Jun 1, 2026.
Largest mark · tap a row for others
William R. McDermott · Chairman & CEO
Purchase $3,000,058
28,682 shares at $104.60 avg
Filed Mar 2, 2026 · traded Feb 27
Close on filing date $109.42
William R. McDermott · Chairman & CEO
Chairman & CEO
$3.0M boughtJacqueline P. Canney · Chief People & AI Enblmt. Off.
Chief People & AI Enblmt. Off.
$2.4M soldPaul Fipps · President, Global Customer Ops
President, Global Customer Ops
$2.1M soldAnita M. Sands · Director
Director
$1.5M soldPaul Edward Chamberlain · Director
Director
$1.1M soldGina Mastantuono · President and CFO
President and CFO
$689.7K sold5 others
Combined, one mark per week
$1.6M soldHas SERVICENOW, INC.'s CEO sold stock?
No. William R. McDermott (CEO) made no open-market sales filed as CEO in the last 12 months.
Open-market trades
28 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| William R. McDermott | Chairman & CEO | — | $3.0M | 1 | — | |
| Jacqueline P. Canney | Chief People & AI Enblmt. Off. | $2.4M | — | 5 | 66% of sales | |
| Paul Fipps | President, Global Customer Ops | $2.1M | — | 6 | 73% of sales | |
| Anita M. Sands | Director | $1.5M | — | 1 | — | |
| Paul Edward Chamberlain | Director | $1.1M | — | 5 | 66% of sales | |
| Gina Mastantuono | President and CFO | $689.7K | — | 2 | 100% of sales | |
| Nicholas Tzitzon | Vice Chairman | $431.7K | — | 1 | 100% of sales | |
| Kevin Thomas McBride | Principal Accounting Officer | $383.9K | — | 2 | 100% of sales | |
| Russell S. Elmer | General Counsel | $378.0K | — | 3 | 100% of sales | |
| Lawrence Jackson | Director | $214.7K | — | 1 | — | |
| Teresa Briggs | Director | $173.4K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Jacqueline P. Canney Chief People & AI Enblmt. Off. | SalePre-arranged (10b5-1) | 7,847 | $138.00 | $1.1M | 30,042 | |
traded | Paul Fipps President, Global Customer Ops | Sale | 2,034 | $147.87 | $300.8K | 18,305 | |
traded | Paul Edward Chamberlain Director | Sale | 2,700 | $135.50 | $365.9K | 43,990 | |
traded | Paul Edward Chamberlain Director | SalePre-arranged (10b5-1) | 1,500 | $125.60 | $188.4K | 46,690 | |
traded | Teresa Briggs Director | Sale | 1,595 | $108.70 | $173.4K | 11,010 | |
traded | Anita M. Sands Director | Sale | 16,445 | $90.14 | $1.5M | 30,090 | |
traded | Paul Edward Chamberlain Director | SalePre-arranged (10b5-1) | 1,500 | $87.23 | $130.8K | 44,930 | |
traded | Paul Fipps President, Global Customer Ops | SalePre-arranged (10b5-1) | 1,048 | $98.51 | $103.2K | 12,072 | |
traded | Paul Fipps President, Global Customer Ops | SalePre-arranged (10b5-1) | 151 | $90.47 | $13.7K | 8,144 | |
traded | Jacqueline P. Canney Chief People & AI Enblmt. Off. | Sale | 8,927 | $89.60 | $799.9K | 29,531 | |
traded | William R. McDermott Chairman & CEO | Purchase | 28,682 | $104.60 | $3.0M | 158,234 | |
traded | Paul Fipps President, Global Customer Ops | SalePre-arranged (10b5-1) | 3,696 | $101.77 | $376.1K | 8,061 | |
traded | Paul Fipps President, Global Customer Ops | SalePre-arranged (10b5-1) | 9,641 | $105.93 | $1.0M | 11,757 | |
traded | Paul Edward Chamberlain Director | SalePre-arranged (10b5-1) | 1,500 | $101.17 | $151.8K | 46,430 | |
traded | Kevin Thomas McBride Principal Accounting Officer | SalePre-arranged (10b5-1) | 1,400 | $105.71 | $148.0K | 26,314 | |
traded | Gina Mastantuono President and CFO | SalePre-arranged (10b5-1) | 415 | $850.00 | $352.8K | 12,228 | |
traded | Gina Mastantuono President and CFO | SalePre-arranged (10b5-1) | 417 | $808.00 | $336.9K | 12,643 | |
traded | Paul Edward Chamberlain Director | SalePre-arranged (10b5-1) | 300 | $808.00 | $242.4K | 9,586 | |
traded | Lawrence Jackson Director | Sale | 265 | $810.22 | $214.7K | 323 | |
traded | Russell S. Elmer General Counsel | SalePre-arranged (10b5-1) | 191 | $838.51 | $160.2K | 4,332 | |
traded | Jacqueline P. Canney Chief People & AI Enblmt. Off. | SalePre-arranged (10b5-1) | 239 | $839.12 | $200.5K | 3,027 | |
traded | Paul Fipps President, Global Customer Ops | Sale | 305 | $817.55 | $249.4K | 541 | |
traded | Nicholas Tzitzon Vice Chairman | SalePre-arranged (10b5-1) | 522 | $827.08 | $431.7K | 3,000 | |
traded | Kevin Thomas McBride Principal Accounting Officer | SalePre-arranged (10b5-1) | 280 | $842.48 | $235.9K | 5,054 | |
traded | Russell S. Elmer General Counsel | SalePre-arranged (10b5-1) | 62 | $852.38 | $52.8K | 4,332 | |
traded | Jacqueline P. Canney Chief People & AI Enblmt. Off. | SalePre-arranged (10b5-1) | 66 | $852.38 | $56.3K | 3,027 | |
traded | Russell S. Elmer General Counsel | SalePre-arranged (10b5-1) | 191 | $863.86 | $165.0K | 4,332 | |
traded | Jacqueline P. Canney Chief People & AI Enblmt. Off. | SalePre-arranged (10b5-1) | 257 | $863.86 | $222.0K | 3,027 |
GET /stocks/filings/vX/form-4?tickers=NOW&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"NOW"
],
"issuer_cik": "0001373715",
"owner_cik": "0001667422",
"accession_number": "0001667422-26-000036",
"form_type": "4",
"filing_date": "2026-09-01",
"period_of_report": "2026-08-31",
"issuer_name": "ServiceNow, Inc.",
"issuer_trading_symbol": "NOW",
"owner_name": "Fipps Paul",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "President, Global Customer Ops",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-08-31",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 2034,
"transaction_price_per_share": 147.8747,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 18305.1822,
"transaction_value": 300777.1398,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Represents the aggregate of sales effected on the same day at different prices."
},
{
"id": "F2",
"description": "Represents the weighted average sales price per share. The shares sold at prices ranging from $147.860 to $147.875 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer."
}
]
},
{
"tickers": [
"NOW"
],
"issuer_cik": "0001373715",
"owner_cik": "0001649609",
"accession_number": "0001649609-26-000035",
"form_type": "4",
"filing_date": "2026-09-01",
"period_of_report": "2026-08-28",
"issuer_name": "ServiceNow, Inc.",
"issuer_trading_symbol": "NOW",
"owner_name": "Canney Jacqueline P",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief People & AI Enblmt. Off.",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-08-28",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 7847,
"transaction_price_per_share": 138,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 30042,
"transaction_value": 1082886,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 29, 2026."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 283 records
- Option exercises137 records
- Tax withholding137 records
- Grants and awards8 records
- Gifts1 record
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for NOW every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.