SEC Form 4
PepsiCo, Inc. (PEP) insider trading
In the 12 months to Oct 24, 2026, 3 PEP insiders reported open-market sales of $6.2M across 3 filings; one director bought $23.7M.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $6.2M
- 3 filings · 3 insiders
- Open-market purchases
- $23.7M
- 1 filing · Robert C. Pohlad, Director
Who traded PEP, and when
- Purchase
- Sale
PEP daily close from Oct 24, 2025 to Oct 23, 2026, between $123.73 and $170.49, last $135.77. 3 sale and 1 purchase filings by 4 insiders, marked at their filing dates. Robert C. Pohlad, Director: bought $23.7M across 1 filing, first filed Oct 16, 2026, last Oct 16, 2026. Ramon Laguarta, Chairman and CEO: sold $4.7M across 1 filing, first filed Mar 3, 2026, last Mar 3, 2026. Eugene Willemsen, CEO, International Beverages: sold $1.1M across 1 filing, first filed Mar 6, 2026, last Mar 6, 2026. David Flavell, EVP, Gen Counsel & Corp Sec: sold $404.7K across 1 filing, first filed Jul 29, 2026, last Jul 29, 2026.
Largest mark · tap a row for others
Robert C. Pohlad · Director
Purchase $23,686,389
184,646 shares at $128.28 avg
Filed Oct 16, 2026 · traded Oct 14
Close on filing date $131.49
Robert C. Pohlad · Director
Director
$23.7M boughtRamon Laguarta · Chairman and CEO
Chairman and CEO
$4.7M soldEugene Willemsen · CEO, International Beverages
CEO, International Beverages
$1.1M soldDavid Flavell · EVP, Gen Counsel & Corp Sec
EVP, Gen Counsel & Corp Sec
$404.7K soldHas PepsiCo, Inc.'s CEO sold stock?
Yes. Eugene Willemsen (CEO) sold 6,500 shares ($1.1M) in Mar 2026. Ramon Laguarta (CEO) sold 27,945 shares ($4.7M) in Mar 2026. Ramkumar Krishnan and Silviu Popovici and Athina Kanioura (CEOs) made no open-market sales filed as CEO in the last 12 months.
Open-market trades
4 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Robert C. Pohlad | Director | — | $23.7M | 1 | — | |
| Ramon Laguarta | Chairman and CEO | $4.7M | — | 1 | — | |
| Eugene Willemsen | CEO, International Beverages | $1.1M | — | 1 | — | |
| David Flavell | EVP, Gen Counsel & Corp Sec | $404.7K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Robert C. Pohlad Director | Purchase | 184,646 | $128.28 | $23.7M | 377,945 | |
traded | David Flavell EVP, Gen Counsel & Corp Sec | Sale | 2,900 | $139.54 | $404.7K | 74,825 | |
traded | Eugene Willemsen CEO, International Beverages | Sale | 6,500 | $164.45 | $1.1M | Multiple accounts | |
traded | Ramon Laguarta Chairman and CEO | Sale | 27,945 | $167.39 | $4.7M | 521,645 |
GET /stocks/filings/vX/form-4?tickers=PEP&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"PEP"
],
"issuer_cik": "0000077476",
"owner_cik": "0001061272",
"accession_number": "0001061272-26-000004",
"form_type": "4",
"filing_date": "2026-10-16",
"period_of_report": "2026-10-14",
"issuer_name": "PEPSICO INC",
"issuer_trading_symbol": "PEP",
"owner_name": "POHLAD ROBERT C",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "PepsiCo, Inc. Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-10-14",
"transaction_code": "P",
"equity_swap_involved": false,
"transaction_shares": 9989,
"transaction_price_per_share": 128.28,
"transaction_acquired_disposed": "A",
"shares_owned_following_transaction": 433009,
"transaction_value": 1281388.92,
"not_subject_to_section_16": false,
"direct_or_indirect": "I",
"nature_of_ownership": "Held By Revocable Trust",
"footnotes": [
{
"id": "F1",
"description": "Represents shares of PepsiCo Common Stock acquired from irrevocable trusts established by the reporting person through the exercise of the reporting person's power to substitute assets of equivalent value for property held by such trusts. In exchange for the shares, a revocable trust, of which the reporting person is sole trustee and beneficiary, transferred to the irrevocable trusts cash having an equivalent fair market value that was determined by the average of the high and low prices of PepsiCo Common Stock on October 14, 2026."
}
]
},
{
"tickers": [
"PEP"
],
"issuer_cik": "0000077476",
"owner_cik": "0001061272",
"accession_number": "0001061272-26-000004",
"form_type": "4",
"filing_date": "2026-10-16",
"period_of_report": "2026-10-14",
"issuer_name": "PEPSICO INC",
"issuer_trading_symbol": "PEP",
"owner_name": "POHLAD ROBERT C",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "PepsiCo, Inc. Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-10-14",
"transaction_code": "P",
"equity_swap_involved": false,
"transaction_shares": 84507,
"transaction_price_per_share": 128.28,
"transaction_acquired_disposed": "A",
"shares_owned_following_transaction": 332870,
"transaction_value": 10840557.96,
"not_subject_to_section_16": false,
"direct_or_indirect": "I",
"nature_of_ownership": "Held By Revocable Trust",
"footnotes": [
{
"id": "F1",
"description": "Represents shares of PepsiCo Common Stock acquired from irrevocable trusts established by the reporting person through the exercise of the reporting person's power to substitute assets of equivalent value for property held by such trusts. In exchange for the shares, a revocable trust, of which the reporting person is sole trustee and beneficiary, transferred to the irrevocable trusts cash having an equivalent fair market value that was determined by the average of the high and low prices of PepsiCo Common Stock on October 14, 2026."
},
{
"id": "F2",
"description": "Includes 168,632 shares previously reported as directly owned by the reporting person, which shares were transferred to the reporting person's revocable trust of which the reporting person is sole trustee and beneficiary."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 83 records
- Tax withholding8 records
- Grants and awards60 records
- Other15 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for PEP every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.