SEC Form 4
Planet Labs PBC (PL) insider trading
In the 12 months to Oct 26, 2026, 8 PL insiders reported open-market sales of $43.2M across 21 filings; one director bought $313.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $43.2M
- 21 filings · 8 insiders
- Open-market purchases
- $313
- 1 filing · Gary B. Smith, Director
- Pre-arranged sales (10b5-1)
- 16 of 21
- $30.2M of $43.2M sold (70%)
Who traded PL, and when
- Purchase
- Sale
- Sale, pre-arranged (10b5-1)
PL daily close from Oct 27, 2025 to Oct 26, 2026, between $11.16 and $51.40, last $13.92. 21 sale and 1 purchase filings by 8 insiders, marked at their filing dates. William Spencer Marshall, Co-Founder and CEO: sold $16.1M across 3 filings, first filed Dec 30, 2025, last Jul 13, 2026. Ashley F. Johnson, President & CFO: sold $14.5M across 4 filings, first filed Jan 22, 2026, last Sep 17, 2026. Robert H. Schingler, Co-Founder Chief Strategy Off.: sold $7.2M across 4 filings, first filed Dec 30, 2025, last Sep 17, 2026. Kristen Robinson, Director: sold $2.8M across 3 filings, first filed Jan 23, 2026, last Oct 16, 2026. Ita M. Brennan, Director: sold $1.8M across 3 filings, first filed Apr 17, 2026, last Oct 2, 2026. Vijaya Gadde, Director: sold $535.4K across 1 filing, first filed Jan 23, 2026, last Jan 23, 2026. John W. Raymond, Director: sold $268.8K across 2 filings, first filed Jul 14, 2026, last Oct 14, 2026. Gary B. Smith, Director: sold $254 and bought $313 across 2 filings, first filed Feb 3, 2026, last Feb 3, 2026.
Largest mark · tap a row for others
Ashley F. Johnson · President & CFO
Sale $7,020,219
200,000 shares at $35.10 avg
Filed Apr 6, 2026 · traded Apr 2
Close on filing date $35.02
William Spencer Marshall · Co-Founder and CEO
Co-Founder and CEO
$16.1M soldAshley F. Johnson · President & CFO
President & CFO
$14.5M soldRobert H. Schingler · Co-Founder Chief Strategy Off.
Co-Founder Chief Strategy Off.
$7.2M soldKristen Robinson · Director
Director
$2.8M soldIta M. Brennan · Director
Director
$1.8M soldVijaya Gadde · Director
Director
$535.4K soldJohn W. Raymond · Director
Director
$268.8K soldGary B. Smith · Director
Director
$254 sold$313 boughtOpen-market trades
22 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| William Spencer Marshall | Co-Founder and CEO | $16.1M | — | 3 | 100% of sales | |
| Ashley F. Johnson | President & CFO | $14.5M | — | 4 | 23% of sales | |
| Robert H. Schingler | Co-Founder Chief Strategy Off. | $7.2M | — | 4 | 100% of sales | |
| Kristen Robinson | Director | $2.8M | — | 3 | 54% of sales | |
| Ita M. Brennan | Director | $1.8M | — | 3 | 100% of sales | |
| Vijaya Gadde | Director | $535.4K | — | 1 | — | |
| John W. Raymond | Director | $268.8K | — | 2 | 100% of sales | |
| Gary B. Smith | Director | $254 | $313 | 2 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Kristen Robinson Director | SalePre-arranged (10b5-1) | 40,000 | $14.14 | $565.6K | 182,897 | |
traded | John W. Raymond Director | SalePre-arranged (10b5-1) | 6,494 | $15.23 | $98.9K | 30,620 | |
traded | Ita M. Brennan Director | SalePre-arranged (10b5-1) | 11,500 | $16.30 | $187.5K | 250,373 | |
traded | Robert H. Schingler Co-Founder Chief Strategy Off. | SalePre-arranged (10b5-1) | 52,240 | $16.96 | $886.2K | 170,171 | |
traded | Ashley F. Johnson President & CFO | SalePre-arranged (10b5-1) | 55,663 | $16.96 | $944.3K | 577,915 | |
traded | Ashley F. Johnson President & CFO | SalePre-arranged (10b5-1) | 110,028 | $22.08 | $2.4M | Multiple accounts | |
traded | Kristen Robinson Director | SalePre-arranged (10b5-1) | 37,107 | $25.05 | $929.6K | 222,897 | |
traded | John W. Raymond Director | SalePre-arranged (10b5-1) | 6,494 | $26.16 | $169.9K | 37,114 | |
traded | Robert H. Schingler Co-Founder Chief Strategy Off. | SalePre-arranged (10b5-1) | 89,593 | $25.92 | $2.3M | Multiple accounts | |
traded | William Spencer Marshall Co-Founder and CEO | SalePre-arranged (10b5-1) | 200,000 | $25.92 | $5.2M | 2,703,115 | |
traded | Ita M. Brennan Director | SalePre-arranged (10b5-1) | 11,500 | $33.00 | $379.5K | 252,658 | |
traded | Ita M. Brennan Director | SalePre-arranged (10b5-1) | 36,500 | $33.91 | $1.2M | 264,158 | |
traded | William Spencer Marshall Co-Founder and CEO | SalePre-arranged (10b5-1) | 200,000 | $35.07 | $7.0M | 3,192,726 | |
traded | Robert H. Schingler Co-Founder Chief Strategy Off. | SalePre-arranged (10b5-1) | 73,683 | $35.07 | $2.6M | 256,488 | |
traded | Ashley F. Johnson President & CFO | Sale | 200,000 | $35.10 | $7.0M | 1,895,162 | |
traded | Gary B. Smith Director | Purchase | 20 | $15.66 | $313 | 32,488 | |
traded | Gary B. Smith Director | Sale | 20 | $12.69 | $254 | 32,468 | |
traded | Kristen Robinson Director | Sale | 47,835 | $26.96 | $1.3M | 222,897 | |
traded | Vijaya Gadde Director | Sale | 20,000 | $26.77 | $535.4K | 250,169 | |
traded | Ashley F. Johnson President & CFO | Sale | 150,731 | $27.01 | $4.1M | 2,051,932 | |
traded | William Spencer Marshall Co-Founder and CEO | SalePre-arranged (10b5-1) | 200,000 | $19.36 | $3.9M | 2,834,490 | |
traded | Robert H. Schingler Co-Founder Chief Strategy Off. | SalePre-arranged (10b5-1) | 73,782 | $19.35 | $1.4M | 1,164,729 |
GET /stocks/filings/vX/form-4?tickers=PL&filing_date.gte=2025-10-26&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"PL"
],
"issuer_cik": "0001836833",
"owner_cik": "0001364096",
"accession_number": "0001364096-26-000008",
"form_type": "4",
"filing_date": "2026-10-16",
"period_of_report": "2026-10-15",
"issuer_name": "Planet Labs PBC",
"issuer_trading_symbol": "PL",
"owner_name": "Robinson Kristen",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-15",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 40000,
"transaction_price_per_share": 14.139,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 182897,
"transaction_value": 565560,
"direct_or_indirect": "I",
"nature_of_ownership": "The Gary and Kristen Robinson Trust",
"footnotes": [
{
"id": "F1",
"description": "This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 22, 2026."
},
{
"id": "F2",
"description": "The sales were executed in multiple trades at prices ranging from $13.39 to $14.61. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price"
}
]
},
{
"tickers": [
"PL"
],
"issuer_cik": "0001836833",
"owner_cik": "0002058452",
"accession_number": "0002058452-26-000009",
"form_type": "4",
"filing_date": "2026-10-14",
"period_of_report": "2026-10-13",
"issuer_name": "Planet Labs PBC",
"issuer_trading_symbol": "PL",
"owner_name": "Raymond John w",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-13",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 6494,
"transaction_price_per_share": 15.2284,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 30620,
"transaction_value": 98893.2296,
"direct_or_indirect": "I",
"nature_of_ownership": "Raymond Family Rev Trust U/A DTD 05/30/2023",
"footnotes": [
{
"id": "F1",
"description": "This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 22, 2026."
},
{
"id": "F2",
"description": "The sales were executed in multiple trades at prices ranging from $15.13 to $15.49. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 80 records
- Option exercises15 records
- Tax withholding25 records
- Grants and awards19 records
- Gifts5 records
- Other16 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Frequently asked questions
Has Planet Labs PBC's CEO sold stock?
Yes. William Spencer Marshall (CEO) sold 600,000 shares ($16.1M) between Dec 2025 and Jul 2026, all under a pre-arranged 10b5-1 plan.
How current is PL’s insider data?
These are PL Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
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Track PL insider trades with your agent
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for PL every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
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