SEC Form 4
PRIMERICA, INC. (PRI) insider trading
In the 12 months to Oct 24, 2026, 5 PRI insiders reported open-market sales of $4.5M across 11 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $4.5M
- 11 filings · 5 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 8 of 11
- $4.2M of $4.5M sold (93%)
Who traded PRI, and when
- Sale
- Sale, pre-arranged (10b5-1)
PRI daily close from Oct 24, 2025 to Oct 23, 2026, between $245.55 and $326.41, last $274.43. 11 sale and 0 purchase filings by 5 insiders, marked at their filing dates. Glenn J. Williams, Chief Executive Officer: sold $2.2M across 4 filings, first filed Nov 12, 2025, last Aug 10, 2026. Peter W. Schneider, President: sold $2.0M across 4 filings, first filed Nov 17, 2025, last Aug 17, 2026. Joel M. Babbit, Director: sold $178.5K across 1 filing, first filed Dec 3, 2025, last Dec 3, 2025. Amber Lynne Cottle, Director: sold $87.5K across 1 filing, first filed Aug 11, 2026, last Aug 11, 2026. Nicholas Adam Jendusa, Principal Accounting Officer: sold $48.5K across 1 filing, first filed Mar 3, 2026, last Mar 3, 2026.
Largest mark · tap a row for others
Glenn J. Williams · Chief Executive Officer
Sale $649,119
2,500 shares at $259.65 avg
Filed Nov 12, 2025
Pre-arranged (10b5-1) · close on filing date $258.99
Glenn J. Williams · Chief Executive Officer
Chief Executive Officer
$2.2M soldPeter W. Schneider · President
President
$2.0M soldJoel M. Babbit · Director
Director
$178.5K soldAmber Lynne Cottle · Director
Director
$87.5K soldNicholas Adam Jendusa · Principal Accounting Officer
Principal Accounting Officer
$48.5K soldHas PRIMERICA, INC.'s CEO sold stock?
Yes. Glenn J. Williams (CEO) sold 8,000 shares ($2.2M) between Nov 2025 and Aug 2026, all under a pre-arranged 10b5-1 plan.
Open-market trades
11 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Glenn J. Williams | Chief Executive Officer | $2.2M | — | 4 | 100% of sales | |
| Peter W. Schneider | President | $2.0M | — | 4 | 100% of sales | |
| Joel M. Babbit | Director | $178.5K | — | 1 | — | |
| Amber Lynne Cottle | Director | $87.5K | — | 1 | — | |
| Nicholas Adam Jendusa | Principal Accounting Officer | $48.5K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Peter W. Schneider President | SalePre-arranged (10b5-1) | 1,800 | $312.65 | $562.8K | 8,011 | |
traded | Amber Lynne Cottle Director | Sale | 279 | $313.63 | $87.5K | 3,549 | |
traded | Glenn J. Williams Chief Executive Officer | SalePre-arranged (10b5-1) | 1,500 | $320.20 | $480.3K | 32,196 | |
traded | Glenn J. Williams Chief Executive Officer | SalePre-arranged (10b5-1) | 1,500 | $280.49 | $420.7K | 33,696 | |
traded | Peter W. Schneider President | SalePre-arranged (10b5-1) | 1,800 | $279.64 | $503.4K | 9,811 | |
traded | Peter W. Schneider President | SalePre-arranged (10b5-1) | 1,800 | $252.38 | $454.3K | 11,611 | |
traded | Nicholas Adam Jendusa Principal Accounting Officer | Sale | 190 | $255.51 | $48.5K | 306 | |
traded | Glenn J. Williams Chief Executive Officer | SalePre-arranged (10b5-1) | 2,500 | $256.41 | $641.0K | 27,392 | |
traded | Joel M. Babbit Director | Sale | 700 | $255.00 | $178.5K | 8,400 | |
traded | Peter W. Schneider President | SalePre-arranged (10b5-1) | 2,000 | $255.30 | $510.6K | 7,301 | |
traded | Glenn J. Williams Chief Executive Officer | SalePre-arranged (10b5-1) | 2,500 | $259.65 | $649.1K | 33,892 |
GET /stocks/filings/vX/form-4?tickers=PRI&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"PRI"
],
"issuer_cik": "0001475922",
"owner_cik": "0001487345",
"accession_number": "0001475922-26-000074",
"form_type": "4",
"filing_date": "2026-08-17",
"period_of_report": "2026-08-17",
"issuer_name": "Primerica, Inc.",
"issuer_trading_symbol": "PRI",
"owner_name": "Schneider Peter W.",
"is_officer": true,
"officer_title": "President",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-08-17",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 1800,
"transaction_price_per_share": 312.65,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 8011,
"transaction_value": 562770,
"direct_or_indirect": "D"
},
{
"tickers": [
"PRI"
],
"issuer_cik": "0001475922",
"owner_cik": "0001926145",
"accession_number": "0001475922-26-000072",
"form_type": "4",
"filing_date": "2026-08-11",
"period_of_report": "2026-08-11",
"issuer_name": "Primerica, Inc.",
"issuer_trading_symbol": "PRI",
"owner_name": "Cottle Amber Lynne",
"is_director": true,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-08-11",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 279,
"transaction_price_per_share": 313.6288,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 3548.613,
"transaction_value": 87502.4352,
"direct_or_indirect": "D"
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 63 records
- Option exercises12 records
- Tax withholding12 records
- Grants and awards34 records
- Gifts3 records
- Other2 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for PRI every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.