SEC Form 4
Peloton Interactive, Inc. (PTON) insider trading
In the 12 months to Oct 23, 2026, 8 PTON insiders reported open-market sales of $15.0M across 45 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $15.0M
- 45 filings · 8 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 27 of 45
- $8.7M of $15.0M sold (58%)
Who traded PTON, and when
- Sale
- Sale, pre-arranged (10b5-1)
PTON daily close from Oct 23, 2025 to Oct 22, 2026, between $3.71 and $7.82, last $5.46. 45 sale and 0 purchase filings by 8 insiders, marked at their filing dates. Dion C. Sanders, Chief Commercial Officer: sold $3.8M across 6 filings, first filed Nov 18, 2025, last Aug 21, 2026. Jennifer Cunningham Cotter, Chief Content Officer: sold $3.1M across 4 filings, first filed Nov 18, 2025, last Feb 24, 2026. Elizabeth F. Coddington, Chief Financial Officer: sold $2.9M across 4 filings, first filed Nov 18, 2025, last Mar 17, 2026. Nick V. Caldwell, Chief Product Officer: sold $2.0M across 5 filings, first filed Nov 18, 2025, last Mar 17, 2026. Saqib Baig, Chief Accounting Officer → Interim CFO, CAO: sold $1.2M across 14 filings, first filed Nov 18, 2025, last Oct 22, 2026. Peter C. Stern, President and CEO: sold $1.1M across 3 filings, first filed Nov 18, 2025, last Feb 18, 2026. 2 others: sold $708.6K across 9 filings, first filed Nov 14, 2025, last Aug 18, 2026.
Largest mark · tap a row for others
Jennifer Cunningham Cotter · Chief Content Officer
Filing 1 of 2 within a week · $1,945,706 total
Sale $1,072,080
148,432 shares at $7.22 avg
Filed Nov 18, 2025 · traded Nov 17
Close on filing date $7.11
Dion C. Sanders · Chief Commercial Officer
Chief Commercial Officer
$3.8M soldJennifer Cunningham Cotter · Chief Content Officer
Chief Content Officer
$3.1M soldElizabeth F. Coddington · Chief Financial Officer
Chief Financial Officer
$2.9M soldNick V. Caldwell · Chief Product Officer
Chief Product Officer
$2.0M soldSaqib Baig · Chief Accounting Officer → Interim CFO, CAO
Chief Accounting Officer → Interim CFO, CAO
$1.2M soldPeter C. Stern · President and CEO
President and CEO
$1.1M sold2 others
Combined, one mark per week
$708.6K soldHas Peloton Interactive, Inc.'s CEO sold stock?
Yes. Peter C. Stern (CEO) sold 187,322 shares ($1.1M) between Nov 2025 and Feb 2026.
Open-market trades
45 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Dion C. Sanders | Chief Commercial Officer | $3.8M | — | 6 | 67% of sales | |
| Jennifer Cunningham Cotter | Chief Content Officer | $3.1M | — | 4 | 49% of sales | |
| Elizabeth F. Coddington | Chief Financial Officer | $2.9M | — | 4 | 100% of sales | |
| Nick V. Caldwell | Chief Product Officer | $2.0M | — | 5 | 36% of sales | |
| Saqib Baig | Chief Accounting Officer → Interim CFO, CAO | $1.2M | — | 14 | 47% of sales | |
| Peter C. Stern | President and CEO | $1.1M | — | 3 | — | |
| Charles Peter Kirol | Chief Operating Officer | $389.1K | — | 7 | 15% of sales | |
| Karen Boone | Director | $319.5K | — | 2 | 100% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Saqib Baig Chief Accounting Officer | SalePre-arranged (10b5-1) | 10,000 | $5.45 | $54.5K | 257,729 | |
traded | Dion C. Sanders Chief Commercial Officer | SalePre-arranged (10b5-1) | 112,512 | $5.45 | $613.4K | 18,801 | |
traded | Saqib Baig Chief Accounting Officer | SalePre-arranged (10b5-1) | 4,912 | $5.45 | $26.8K | 267,729 | |
traded | Karen Boone Director | SalePre-arranged (10b5-1) | 25,000 | $5.35 | $133.7K | 236,063 | |
traded | Saqib Baig Chief Accounting Officer | Sale | 36,439 | $5.36 | $195.4K | 272,641 | |
traded | Charles Peter Kirol Chief Operating Officer | SalePre-arranged (10b5-1) | 3,198 | $6.49 | $20.8K | 161,242 | |
traded | Saqib Baig Chief Accounting Officer | SalePre-arranged (10b5-1) | 5,000 | $6.12 | $30.6K | 229,046 | |
traded | Saqib Baig Interim CFO, CAO | SalePre-arranged (10b5-1) | 5,000 | $5.66 | $28.3K | 234,046 | |
traded | Saqib Baig Interim CFO, CAO | SalePre-arranged (10b5-1) | 5,000 | $5.45 | $27.3K | 239,046 | |
traded | Dion C. Sanders Chief Commercial Officer | SalePre-arranged (10b5-1) | 112,523 | $5.19 | $583.6K | 0 | |
traded | Saqib Baig Interim CFO, CAO | SalePre-arranged (10b5-1) | 5,973 | $5.19 | $31.0K | 244,046 | |
traded | Saqib Baig Interim CFO, CAO | Sale | 29,075 | $5.27 | $153.4K | 250,019 | |
traded | Saqib Baig Interim CFO, CAO | SalePre-arranged (10b5-1) | 15,000 | $5.50 | $82.5K | 199,059 | |
traded | Charles Peter Kirol Chief Operating Officer | SalePre-arranged (10b5-1) | 3,670 | $5.16 | $18.9K | 121,442 | |
traded | Charles Peter Kirol Chief Operating Officer | Sale | 19,806 | $5.02 | $99.4K | 125,112 | |
traded | Nick V. Caldwell Chief Product Officer | Sale | 42,632 | $3.86 | $164.8K | 880,956 | |
traded | Elizabeth F. Coddington Chief Financial Officer | SalePre-arranged (10b5-1) | 21,819 | $3.87 | $84.5K | 346,535 | |
traded | Dion C. Sanders Chief Commercial Officer | SalePre-arranged (10b5-1) | 146,844 | $4.41 | $647.9K | 0 | |
traded | Jennifer Cunningham Cotter Chief Content Officer | SalePre-arranged (10b5-1) | 154,497 | $4.41 | $681.7K | 100,269 | |
traded | Peter C. Stern President and CEO | Sale | 31,461 | $4.14 | $130.2K | 344,812 | |
traded | Dion C. Sanders Chief Commercial Officer | Sale | 88,242 | $4.14 | $365.0K | 146,844 | |
traded | Nick V. Caldwell Chief Product Officer | Sale | 50,570 | $4.15 | $209.9K | 807,847 | |
traded | Elizabeth F. Coddington Chief Financial Officer | SalePre-arranged (10b5-1) | 238,013 | $4.18 | $994.2K | 346,535 | |
traded | Jennifer Cunningham Cotter Chief Content Officer | Sale | 125,432 | $4.15 | $520.0K | 254,766 | |
traded | Saqib Baig Chief Accounting Officer | SalePre-arranged (10b5-1) | 36,640 | $4.16 | $152.6K | 214,059 | |
traded | Charles Peter Kirol Chief Operating Officer | Sale | 6,419 | $4.14 | $26.5K | 88,408 | |
traded | Charles Peter Kirol Chief Operating Officer | SalePre-arranged (10b5-1) | 3,399 | $5.85 | $19.9K | 77,602 | |
traded | Charles Peter Kirol Chief Operating Officer | Sale | 22,520 | $6.47 | $145.7K | 81,001 | |
traded | Nick V. Caldwell Chief Product Officer | SalePre-arranged (10b5-1) | 100,897 | $7.00 | $706.3K | 739,085 | |
traded | Saqib Baig Chief Accounting Officer | SalePre-arranged (10b5-1) | 15,000 | $6.90 | $103.4K | 170,665 | |
traded | Peter C. Stern President and CEO | Sale | 124,405 | $6.04 | $750.9K | 316,559 | |
traded | Nick V. Caldwell Chief Product Officer | Sale | 64,617 | $6.21 | $401.3K | 839,982 | |
traded | Elizabeth F. Coddington Chief Financial Officer | SalePre-arranged (10b5-1) | 21,820 | $6.31 | $137.7K | 346,535 | |
traded | Saqib Baig Chief Accounting Officer | SalePre-arranged (10b5-1) | 5,000 | $6.39 | $31.9K | 185,665 | |
traded | Dion C. Sanders Chief Commercial Officer | SalePre-arranged (10b5-1) | 111,036 | $6.64 | $737.7K | 0 | |
traded | Jennifer Cunningham Cotter Chief Content Officer | SalePre-arranged (10b5-1) | 131,495 | $6.64 | $873.6K | 100,269 | |
traded | Saqib Baig Chief Accounting Officer | SalePre-arranged (10b5-1) | 2,387 | $6.97 | $16.6K | 190,665 | |
traded | Peter C. Stern President and CEO | Sale | 31,456 | $7.27 | $228.7K | 158,478 | |
traded | Dion C. Sanders Chief Commercial Officer | Sale | 124,047 | $7.22 | $895.9K | 111,036 | |
traded | Nick V. Caldwell Chief Product Officer | Sale | 68,262 | $7.25 | $495.0K | 788,858 | |
traded | Elizabeth F. Coddington Chief Financial Officer | SalePre-arranged (10b5-1) | 238,014 | $7.18 | $1.7M | 346,535 | |
traded | Jennifer Cunningham Cotter Chief Content Officer | Sale | 148,432 | $7.22 | $1.1M | 231,764 | |
traded | Saqib Baig Chief Accounting Officer | Sale | 42,267 | $7.25 | $306.6K | 193,052 | |
traded | Charles Peter Kirol Chief Operating Officer | Sale | 7,936 | $7.29 | $57.9K | 47,011 | |
traded | Karen Boone Director | SalePre-arranged (10b5-1) | 25,000 | $7.43 | $185.9K | 237,174 |
GET /stocks/filings/vX/form-4?tickers=PTON&filing_date.gte=2025-10-23&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"PTON"
],
"issuer_cik": "0001639825",
"owner_cik": "0001954584",
"accession_number": "0001954584-26-000026",
"form_type": "4",
"filing_date": "2026-10-22",
"period_of_report": "2026-10-20",
"issuer_name": "PELOTON INTERACTIVE, INC.",
"issuer_trading_symbol": "PTON",
"owner_name": "Baig Saqib",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Accounting Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-20",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 10000,
"transaction_price_per_share": 5.45,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 257729.47,
"transaction_value": 54500,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 2, 2025."
}
]
},
{
"tickers": [
"PTON"
],
"issuer_cik": "0001639825",
"owner_cik": "0001954584",
"accession_number": "0001954584-26-000021",
"form_type": "4",
"filing_date": "2026-08-21",
"period_of_report": "2026-08-19",
"issuer_name": "PELOTON INTERACTIVE, INC.",
"issuer_trading_symbol": "PTON",
"owner_name": "Baig Saqib",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Accounting Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-08-19",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 4912,
"transaction_price_per_share": 5.452,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 267729.47,
"transaction_value": 26780.224,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 2, 2025."
},
{
"id": "F2",
"description": "The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4200 to $5.4700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 125 records
- Option exercises110 records
- Tax withholding12 records
- Tax withholding (sold to cover)1 record
- Grants and awards2 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for PTON every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Role
- The title on each filing. Someone whose title changed shows more than one.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.