Massivemarkets

SEC Form 4

Peloton Interactive, Inc. (PTON) insider trading

In the 12 months to Oct 23, 2026, 8 PTON insiders reported open-market sales of $15.0M across 45 filings; no open-market purchases were filed.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$15.0M
45 filings · 8 insiders
Open-market purchases
$0
0 filings
Pre-arranged sales (10b5-1)
27 of 45
$8.7M of $15.0M sold (58%)

Who traded PTON, and when

  • Sale
  • Sale, pre-arranged (10b5-1)

PTON daily close from Oct 23, 2025 to Oct 22, 2026, between $3.71 and $7.82, last $5.46. 45 sale and 0 purchase filings by 8 insiders, marked at their filing dates. Dion C. Sanders, Chief Commercial Officer: sold $3.8M across 6 filings, first filed Nov 18, 2025, last Aug 21, 2026. Jennifer Cunningham Cotter, Chief Content Officer: sold $3.1M across 4 filings, first filed Nov 18, 2025, last Feb 24, 2026. Elizabeth F. Coddington, Chief Financial Officer: sold $2.9M across 4 filings, first filed Nov 18, 2025, last Mar 17, 2026. Nick V. Caldwell, Chief Product Officer: sold $2.0M across 5 filings, first filed Nov 18, 2025, last Mar 17, 2026. Saqib Baig, Chief Accounting Officer → Interim CFO, CAO: sold $1.2M across 14 filings, first filed Nov 18, 2025, last Oct 22, 2026. Peter C. Stern, President and CEO: sold $1.1M across 3 filings, first filed Nov 18, 2025, last Feb 18, 2026. 2 others: sold $708.6K across 9 filings, first filed Nov 14, 2025, last Aug 18, 2026.

Largest mark · tap a row for others

Jennifer Cunningham Cotter · Chief Content Officer

Filing 1 of 2 within a week · $1,945,706 total

Sale $1,072,080

148,432 shares at $7.22 avg

Filed Nov 18, 2025 · traded Nov 17

Close on filing date $7.11

PTON daily closelast $5.46

Dion C. Sanders · Chief Commercial Officer

$3.8M sold

Jennifer Cunningham Cotter · Chief Content Officer

$3.1M sold

Elizabeth F. Coddington · Chief Financial Officer

$2.9M sold

Nick V. Caldwell · Chief Product Officer

$2.0M sold

Saqib Baig · Chief Accounting Officer → Interim CFO, CAO

$1.2M sold

Peter C. Stern · President and CEO

$1.1M sold

2 others

$708.6K sold
One row per insider, smaller filers combined; marks sit at the SEC filing date, sized by dollar value.

Has Peloton Interactive, Inc.'s CEO sold stock?

Yes. Peter C. Stern (CEO) sold 187,322 shares ($1.1M) between Nov 2025 and Feb 2026.

Open-market trades

45 filings in the last 12 months
InsiderRoleSoldBoughtFilingsPre-arranged (10b5-1)Last filed
Dion C. SandersChief Commercial Officer$3.8M—667% of sales
Jennifer Cunningham CotterChief Content Officer$3.1M—449% of sales
Elizabeth F. CoddingtonChief Financial Officer$2.9M—4100% of sales
Nick V. CaldwellChief Product Officer$2.0M—536% of sales
Saqib BaigChief Accounting Officer → Interim CFO, CAO$1.2M—1447% of sales
Peter C. SternPresident and CEO$1.1M—3—
Charles Peter KirolChief Operating Officer$389.1K—715% of sales
Karen BooneDirector$319.5K—2100% of sales
Other insider activity (not market trades) · 125 records
  • Option exercises110 records
  • Tax withholding12 records
  • Tax withholding (sold to cover)1 record
  • Grants and awards2 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

Build this yourself

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

Agent prompt

Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for PTON every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Pre-arranged (10b5-1)
The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
Role
The title on each filing. Someone whose title changed shows more than one.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.