SEC Form 4
RH (RH) insider trading
In the 12 months to Oct 24, 2026, 3 RH insiders reported open-market sales of $26.5M across 9 filings; one director bought $1.8M.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $26.5M
- 9 filings · 3 insiders
- Open-market purchases
- $1.8M
- 1 filing · Carlos Alberini, Director
Who traded RH, and when
- Purchase
- Sale
RH daily close from Oct 24, 2025 to Oct 23, 2026, between $110.99 and $232.90, last $137.43. 9 sale and 1 purchase filings by 4 insiders, marked at their filing dates. Gary G. Friedman, CHAIRMAN & CEO: sold $20.7M across 1 filing, first filed Jul 8, 2026, last Jul 8, 2026. Eri Chaya, Officer (see filing): sold $3.4M across 3 filings, first filed Mar 18, 2026, last Apr 1, 2026. Mark S. Demilio, Director: sold $2.4M across 5 filings, first filed Jan 2, 2026, last Sep 24, 2026. Carlos Alberini, Director: bought $1.8M across 1 filing, first filed Jul 1, 2026, last Jul 1, 2026.
Largest mark · tap a row for others
Gary G. Friedman · CHAIRMAN & CEO
Sale $20,668,231
125,000 shares at $165.35 avg
Filed Jul 8, 2026 · traded Jul 6
Close on filing date $162.59
Gary G. Friedman · CHAIRMAN & CEO
CHAIRMAN & CEO
$20.7M soldEri Chaya · Officer (see filing)
Officer (see filing)
$3.4M soldMark S. Demilio · Director
Director
$2.4M soldCarlos Alberini · Director
Director
$1.8M boughtHas RH's CEO sold stock?
Yes. Gary G. Friedman (CEO) sold 125,000 shares ($20.7M) in Jul 2026.
Open-market trades
10 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Gary G. Friedman | CHAIRMAN & CEO | $20.7M | — | 1 | — | |
| Eri Chaya | Officer (see filing) | $3.4M | — | 3 | — | |
| Mark S. Demilio | Director | $2.4M | — | 5 | — | |
| Carlos Alberini | Director | — | $1.8M | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Mark S. Demilio Director | Sale | 1,000 | $132.00 | $132.0K | 25,680 | |
traded | Mark S. Demilio Director | Sale | 2,445 | $168.44 | $411.8K | 25,680 | |
traded | Gary G. Friedman CHAIRMAN & CEO | Sale | 125,000 | $165.35 | $20.7M | 3,268,678 | |
traded | Carlos Alberini Director | Purchase | 11,388 | $160.90 | $1.8M | 21,102 | |
traded | Mark S. Demilio Director | Sale | 5,304 | $146.49 | $777.0K | 25,830 | |
traded | Eri Chaya Officer (see filing) | Sale | 11,000 | $137.92 | $1.5M | 1,700 | |
traded | Eri Chaya Officer (see filing) | Sale | 7,000 | $129.42 | $906.0K | 1,518 | |
traded | Eri Chaya Officer (see filing) | Sale | 7,000 | $135.34 | $947.4K | 0 | |
traded | Mark S. Demilio Director | Sale | 4,254 | $220.05 | $936.1K | 19,962 | |
traded | Mark S. Demilio Director | Sale | 900 | $182.30 | $164.1K | 23,716 |
GET /stocks/filings/vX/form-4?tickers=RH&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"RH"
],
"issuer_cik": "0001528849",
"owner_cik": "0001244715",
"accession_number": "0001244715-26-000014",
"form_type": "4",
"filing_date": "2026-09-24",
"period_of_report": "2026-09-22",
"issuer_name": "RH",
"issuer_trading_symbol": "RH",
"owner_name": "DEMILIO MARK S",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-22",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 1000,
"transaction_price_per_share": 132,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 25680,
"transaction_value": 132000,
"direct_or_indirect": "I",
"nature_of_ownership": "By Trust",
"footnotes": [
{
"id": "F1",
"description": "Includes 1,000 shares previously owned directly by Mark Demilio which were subsequently contributed to The Mark S. Demilio Revocable Trust."
},
{
"id": "F2",
"description": "Held by The Mark S. Demilio Revocable Trust."
}
]
},
{
"tickers": [
"RH"
],
"issuer_cik": "0001528849",
"owner_cik": "0001244715",
"accession_number": "0001244715-26-000012",
"form_type": "4",
"filing_date": "2026-07-13",
"period_of_report": "2026-07-10",
"issuer_name": "RH",
"issuer_trading_symbol": "RH",
"owner_name": "DEMILIO MARK S",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-07-10",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 1309,
"transaction_price_per_share": 167.9466,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 26816,
"transaction_value": 219842.09939999998,
"direct_or_indirect": "I",
"nature_of_ownership": "By Trust",
"footnotes": [
{
"id": "F1",
"description": "This transaction was executed in multiple trades ranging from $167.61 to $168.01. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein."
},
{
"id": "F2",
"description": "Includes 2,295 shares previously owned directly by Mark Demilio which were subsequently contributed to The Mark S. Demilio Revocable Trust."
},
{
"id": "F3",
"description": "Held by The Mark S. Demilio Revocable Trust."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 14 records
- Option exercises6 records
- Grants and awards8 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for RH every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.