SEC Form 4
Rush Enterprises Inc (RUSHA) insider trading
In the 12 months to Oct 24, 2026, 6 RUSHA insiders reported open-market sales of $12.0M across 9 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $12.0M
- 9 filings · 6 insiders
- Open-market purchases
- $0
- 0 filings
Who traded RUSHA, and when
- Sale
RUSHA daily close from Oct 24, 2025 to Oct 23, 2026, between $31.12 and $55.17, last $44.95. 9 sale and 0 purchase filings by 6 insiders, marked at their filing dates. William M. Rusty Rush, CEO, President and COB: sold $6.4M across 1 filing, first filed Aug 3, 2026, last Aug 3, 2026. Steven L. Keller, CFO & Treasurer: sold $1.8M across 1 filing, first filed Aug 3, 2026, last Aug 3, 2026. Michael McRoberts, Director: sold $1.7M across 3 filings, first filed Feb 23, 2026, last Aug 5, 2026. Jody Pollard, Senior Vice President: sold $809.1K across 1 filing, first filed Feb 23, 2026, last Feb 23, 2026. Michael L. Goldstone, SVP, GC and Corp. Sec.: sold $688.6K across 2 filings, first filed Feb 23, 2026, last Aug 3, 2026. Raymond Joseph Chess, Director: sold $650.5K across 1 filing, first filed Mar 12, 2026, last Mar 12, 2026.
Largest mark · tap a row for others
William M. Rusty Rush · CEO, President and COB
Sale $6,380,712
78,750 shares at $81.02 avg
Filed Aug 3, 2026 · traded Jul 31
Close on filing date $53.97
William M. Rusty Rush · CEO, President and COB
CEO, President and COB
$6.4M soldSteven L. Keller · CFO & Treasurer
CFO & Treasurer
$1.8M soldMichael McRoberts · Director
Director
$1.7M soldJody Pollard · Senior Vice President
Senior Vice President
$809.1K soldMichael L. Goldstone · SVP, GC and Corp. Sec.
SVP, GC and Corp. Sec.
$688.6K soldRaymond Joseph Chess · Director
Director
$650.5K soldHas Rush Enterprises Inc's CEO sold stock?
Yes. William M. Rusty Rush (CEO) sold 78,750 shares ($6.4M) in Aug 2026.
Open-market trades
9 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| William M. Rusty Rush | CEO, President and COB | $6.4M | — | 1 | — | |
| Steven L. Keller | CFO & Treasurer | $1.8M | — | 1 | — | |
| Michael McRoberts | Director | $1.7M | — | 3 | — | |
| Jody Pollard | Senior Vice President | $809.1K | — | 1 | — | |
| Michael L. Goldstone | SVP, GC and Corp. Sec. | $688.6K | — | 2 | — | |
| Raymond Joseph Chess | Director | $650.5K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Michael McRoberts Director | Sale | 6,500 | $81.44 | $529.3K | 16,229 | |
traded | Michael L. Goldstone SVP, GC and Corp. Sec. | Sale | 4,500 | $81.17 | $365.2K | 12,590 | |
traded | Steven L. Keller CFO & Treasurer | Sale | 22,500 | $80.76 | $1.8M | 84,374 | |
traded | William M. Rusty Rush CEO, President and COB | Sale | 78,750 | $81.02 | $6.4M | 174,155 | |
traded | Michael McRoberts Director | Sale | 8,000 | $72.23 | $577.9K | 16,229 | |
traded | Raymond Joseph Chess Director | Sale | 10,000 | $65.05 | $650.5K | 41,171 | |
traded | Jody Pollard Senior Vice President | Sale | 11,250 | $71.92 | $809.1K | 3,385 | |
traded | Michael McRoberts Director | Sale | 8,000 | $70.81 | $566.5K | 16,229 | |
traded | Michael L. Goldstone SVP, GC and Corp. Sec. | Sale | 4,500 | $71.86 | $323.4K | 12,590 |
GET /stocks/filings/vX/form-4?tickers=RUSHA&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"RUSHA",
"RUSHB"
],
"issuer_cik": "0001012019",
"owner_cik": "0001572136",
"accession_number": "0001437749-26-025935",
"form_type": "4",
"filing_date": "2026-08-05",
"period_of_report": "2026-08-03",
"issuer_name": "RUSH ENTERPRISES INC \\TX\\",
"issuer_trading_symbol": "RUSHA",
"owner_name": "McRoberts Michael",
"is_director": true,
"is_other": true,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-08-03",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 6500,
"transaction_price_per_share": 81.435,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 16229.339,
"transaction_value": 529327.5,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.26 to $81.57. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price."
}
]
},
{
"tickers": [
"RUSHA",
"RUSHB"
],
"issuer_cik": "0001012019",
"owner_cik": "0001211953",
"accession_number": "0001437749-26-025492",
"form_type": "4",
"filing_date": "2026-08-03",
"period_of_report": "2026-07-31",
"issuer_name": "RUSH ENTERPRISES INC \\TX\\",
"issuer_trading_symbol": "RUSHA",
"owner_name": "RUSH WILLIAM M RUSTY",
"is_director": true,
"is_officer": true,
"is_ten_percent_owner": true,
"officer_title": "CEO, President and COB",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-07-31",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 7176,
"transaction_price_per_share": 80.7598,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 174154.5,
"transaction_value": 579532.3248,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.00 to $81.3731. The reporting person undertakes to provide Rush Enterprises, Inc., any security holder of Rush Enterprises, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 43 records
- Option exercises11 records
- Tax withholding18 records
- Grants and awards13 records
- Gifts1 record
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for RUSHA every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.