SEC Form 4
Sally Beauty Holdings, Inc. (SBH) insider trading
In the 12 months to Oct 23, 2026, 3 SBH insiders reported open-market sales of $880.0K across 3 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $880.0K
- 3 filings · 3 insiders
- Open-market purchases
- $0
- 0 filings
Who traded SBH, and when
- Sale
SBH daily close from Oct 23, 2025 to Oct 23, 2026, between $11.82 and $17.62, last $17.08. 3 sale and 0 purchase filings by 3 insiders, marked at their filing dates. Marlo Michelle Cormier Platz, Former SVP & CFO: sold $543.2K across 1 filing, first filed Jun 9, 2026, last Jun 9, 2026. Scott C. Sherman, SVP, CLO and CHRO: sold $244.1K across 1 filing, first filed Dec 3, 2025, last Dec 3, 2025. Kim McIntosh, GVP, CONTROLLER & CAO: sold $92.7K across 1 filing, first filed Dec 12, 2025, last Dec 12, 2025.
Largest mark · tap a row for others
Marlo Michelle Cormier Platz · Former SVP & CFO
Sale $543,192
42,771 shares at $12.70 avg
Filed Jun 9, 2026 · traded Jun 8
Close on filing date $13.04
Marlo Michelle Cormier Platz · Former SVP & CFO
Former SVP & CFO
$543.2K soldScott C. Sherman · SVP, CLO and CHRO
SVP, CLO and CHRO
$244.1K soldKim McIntosh · GVP, CONTROLLER & CAO
GVP, CONTROLLER & CAO
$92.7K soldHas Sally Beauty Holdings, Inc.'s CEO sold stock?
No. Denise Paulonis (CEO) made no open-market sales filed as CEO in the last 12 months.
Open-market trades
3 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Marlo Michelle Cormier Platz | Former SVP & CFO | $543.2K | — | 1 | — | |
| Scott C. Sherman | SVP, CLO and CHRO | $244.1K | — | 1 | — | |
| Kim McIntosh | GVP, CONTROLLER & CAO | $92.7K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Marlo Michelle Cormier Platz Former SVP & CFO | Sale | 42,771 | $12.70 | $543.2K | 138,145 | |
traded | Kim McIntosh GVP, CONTROLLER & CAO | Sale | 5,900 | $15.71 | $92.7K | 21,295 | |
traded | Scott C. Sherman SVP, CLO and CHRO | Sale | 15,000 | $16.27 | $244.1K | 57,585 |
GET /stocks/filings/vX/form-4?tickers=SBH&filing_date.gte=2025-10-23&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"SBH",
"SBHw"
],
"issuer_cik": "0001368458",
"owner_cik": "0001526548",
"accession_number": "0001526548-26-000004",
"form_type": "4",
"filing_date": "2026-06-09",
"period_of_report": "2026-06-08",
"issuer_name": "Sally Beauty Holdings, Inc.",
"issuer_trading_symbol": "SBH",
"owner_name": "Platz Marlo Michelle Cormier",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Former SVP & CFO",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-06-08",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 42771,
"transaction_price_per_share": 12.7,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 138145,
"transaction_value": 543191.7,
"not_subject_to_section_16": true,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Reflects the weighted average sale price. The range of prices for these transactions was $12.64 to $12.75. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one-dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price."
}
]
},
{
"tickers": [
"SBH",
"SBHw"
],
"issuer_cik": "0001368458",
"owner_cik": "0001850971",
"accession_number": "0001850971-25-000008",
"form_type": "4",
"filing_date": "2025-12-12",
"period_of_report": "2025-12-11",
"issuer_name": "Sally Beauty Holdings, Inc.",
"issuer_trading_symbol": "SBH",
"owner_name": "McIntosh Kim",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "GVP, CONTROLLER & CAO",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2025-12-11",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 5900,
"transaction_price_per_share": 15.7116,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 21295,
"transaction_value": 92698.44,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Reflects the weighted average sale price. The range of prices for these transactions was $15.655 to $15.79. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one-dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 19 records
- Option exercises13 records
- Tax withholding6 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for SBH every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.