# Sonos, Inc. (SONO) insider trading

> In the 12 months to Nov 7, 2026, 3 SONO insiders reported open-market sales of $1.9M across 4 filings; 4 insiders bought $47.9M.

Canonical: https://massive.com/quote/sono/insider-trading
Latest filing: 2026-09-28 (last 12 months; source: SEC EDGAR)
Source: Massive (https://massive.com/docs/llms.txt)

## Summary

| Measure | Value | Detail |
| --- | --- | --- |
| Open-market sales | $1.9M | 4 filings · 3 insiders |
| Open-market purchases | $47.9M | 12 filings |
| Pre-arranged sales (10b5-1) | 4 of 4 | All $1.9M sold was pre-arranged |

## Open-market trades by insider

| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
| --- | --- | --- | --- | --- | --- | --- |
| Adam Gray | 10% owner | — | $28.4M | 5 | — | 2026-03-17 |
| Christopher S. Shackelton | 10% owner | — | $18.5M | 5 | — | 2026-03-17 |
| Thomas Conrad | Chief Executive Officer | — | $1.0M | 1 | — | 2025-11-18 |
| Karen Boone | Director | $1.0M | — | 2 | 100% of sales | 2026-09-28 |
| Julius Genachowski | Director | $665.1K | — | 1 | 100% of sales | 2026-07-30 |
| Edward P. Lazarus | Chief Legal & Bus Dev Officer | $228.0K | — | 1 | 100% of sales | 2025-12-05 |
| Carmine Arabia | Director | — | $725 | 1 | — | 2026-05-08 |

## Open-market trades by filing

16 filings in the last 12 months, newest first.

| Filed | Traded | Insider | Role | Type | Shares | Avg price | Value | Held after | Filing |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 2026-09-28 | 2026-09-25 | Karen Boone | Director | Sale (10b5-1) | 46,766 | $18.13 | $847.6K | 69,271 | — |
| 2026-09-03 | 2026-09-01 | Karen Boone | Director | Sale (10b5-1) | 10,000 | $15.39 | $153.9K | 84,271 | — |
| 2026-07-30 | 2026-07-28 | Julius Genachowski | Director | Sale (10b5-1) | 39,710 | $16.75 | $665.1K | 53,775 | — |
| 2026-05-08 | 2026-05-06 | Carmine Arabia | Director | Purchase | 50 | $14.49 | $725 | 14,364 | — |
| 2026-03-17 | 2026-03-17 | Adam Gray | 10% owner | Purchase | 125,000 | $13.57 | $1.7M | 18,070,762 | — |
| 2026-03-17 | 2026-03-13 | Christopher S. Shackelton | 10% owner | Purchase | 103,920 | $13.21 | $1.4M | 17,945,762 | — |
| 2026-03-11 | 2026-03-10 | Adam Gray | 10% owner | Purchase | 500,000 | $14.20 | $7.1M | 17,841,842 | — |
| 2026-03-11 | 2026-03-09 | Christopher S. Shackelton | 10% owner | Purchase | 420,000 | $13.95 | $5.9M | 17,341,842 | — |
| 2026-02-25 | 2026-02-23 | Adam Gray | 10% owner | Purchase | 478,020 | $14.99 | $7.2M | 16,921,842 | — |
| 2026-02-25 | 2026-02-24 | Christopher S. Shackelton | 10% owner | Purchase | 133,259 | $14.83 | $2.0M | 16,803,822 | — |
| 2026-02-17 | 2026-02-13 | Adam Gray | 10% owner | Purchase | 547,210 | $15.66 | $8.6M | 16,310,563 | — |
| 2026-02-17 | 2026-02-12 | Christopher S. Shackelton | 10% owner | Purchase | 100,000 | $16.11 | $1.6M | 15,763,353 | — |
| 2026-02-06 | 2026-02-04 | Christopher S. Shackelton | 10% owner | Purchase | 494,719 | $15.50 | $7.7M | 15,424,999 | — |
| 2026-02-06 | 2026-02-05 | Adam Gray | 10% owner | Purchase | 238,354 | $16.31 | $3.9M | 15,663,353 | — |
| 2025-12-05 | 2025-12-04 | Edward P. Lazarus | Chief Legal & Bus Dev Officer | Sale (10b5-1) | 12,000 | $19.00 | $228.0K | 423,219 | — |
| 2025-11-18 | 2025-11-17 | Thomas Conrad | Chief Executive Officer | Purchase | 62,325 | $16.17 | $1.0M | 305,103 | — |

## Other insider activity (not market trades)

- Option exercises: 13 records
- Tax withholding: 10 records
- Grants and awards: 13 records
- Gifts: 6 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

## How to read this page

- **Open-market purchase or sale**: A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- **Pre-arranged (10b5-1)**: The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- **Filing date**: Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
- **Counted once**: When several owners (a fund and its partners, say) report the same trade, it's counted once. Corrected filings replace the originals.

## FAQ

### Has Sonos, Inc.'s CEO sold stock?

No. Thomas Conrad (CEO) made no open-market sales filed as CEO in the last 12 months.

### How current is SONO’s insider data?

These are SONO Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.

### What counts as an open-market buy or sell?

Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.

## Live data

This page joins two Massive endpoints: Form 4 filings and daily prices. The SONO Form 4 request:

- `GET https://api.massive.com/stocks/filings/vX/form-4?tickers=SONO&filing_date.gte=2025-11-07&sort=filing_date.desc&limit=500`

Requests need a Massive API key. API reference for agents: https://massive.com/docs/llms.txt. Connect an AI agent through the Massive MCP server: https://massive.com/docs/ai-tools.

## Related

- [Sonos, Inc. (SONO) stock price](https://massive.com/quote/sono.md)
- [Recent insider trading](https://massive.com/quote/insider-trading.md)
- [Markets overview](https://massive.com/quote/index.md)

Nothing here is investment advice. Data and content are provided for informational purposes under the Massive Terms of Service: https://massive.com/terms