SEC Form 4
Ulta Beauty, Inc. (ULTA) insider trading
In the 12 months to Oct 24, 2026, 3 ULTA insiders reported open-market sales of $1.8M across 4 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $1.8M
- 4 filings · 3 insiders
- Open-market purchases
- $0
- 0 filings
Who traded ULTA, and when
- Sale
ULTA daily close from Oct 24, 2025 to Oct 23, 2026, between $450.75 and $706.82, last $624.46. 4 sale and 0 purchase filings by 3 insiders, marked at their filing dates. Kecia Steelman, President and CEO: sold $1.1M across 1 filing, first filed Sep 21, 2026, last Sep 21, 2026. George R. Mrkonic Jr., Director: sold $426.0K across 2 filings, first filed Apr 7, 2026, last Jun 16, 2026. Lorna Nagler, Director: sold $322.4K across 1 filing, first filed Sep 14, 2026, last Sep 14, 2026.
Largest mark · tap a row for others
Kecia Steelman · President and CEO
Sale $1,091,766
2,000 shares at $545.88 avg
Filed Sep 21, 2026 · traded Sep 17
Close on filing date $557.86
Kecia Steelman · President and CEO
President and CEO
$1.1M soldGeorge R. Mrkonic Jr. · Director
Director
$426.0K soldLorna Nagler · Director
Director
$322.4K soldHas Ulta Beauty, Inc.'s CEO sold stock?
Yes. Kecia Steelman (CEO) sold 2,000 shares ($1.1M) in Sep 2026.
Open-market trades
4 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Kecia Steelman | President and CEO | $1.1M | — | 1 | — | |
| George R. Mrkonic Jr. | Director | $426.0K | — | 2 | — | |
| Lorna Nagler | Director | $322.4K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Kecia Steelman President and CEO | Sale | 2,000 | $545.88 | $1.1M | 40,489 | |
traded | Lorna Nagler Director | Sale | 600 | $537.31 | $322.4K | 7,168 | |
traded | George R. Mrkonic Jr. Director | Sale | 383 | $475.84 | $182.2K | 2,404 | |
traded | George R. Mrkonic Jr. Director | Sale | 452 | $539.29 | $243.8K | 2,383 |
GET /stocks/filings/vX/form-4?tickers=ULTA&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"ULTA"
],
"issuer_cik": "0001403568",
"owner_cik": "0001866021",
"accession_number": "0000897069-26-001790",
"form_type": "4",
"filing_date": "2026-09-21",
"period_of_report": "2026-09-17",
"issuer_name": "Ulta Beauty, Inc.",
"issuer_trading_symbol": "ULTA",
"owner_name": "Steelman Kecia",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "President and CEO",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-17",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 2000,
"transaction_price_per_share": 545.8828,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 40489,
"transaction_value": 1091765.5999999999,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The price reported in Column 4 is a weighted average price. The prices actually received ranged from $545.8201 to $546.0600. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing a weighted average price"
}
]
},
{
"tickers": [
"ULTA"
],
"issuer_cik": "0001403568",
"owner_cik": "0001411457",
"accession_number": "0000897069-26-001776",
"form_type": "4",
"filing_date": "2026-09-14",
"period_of_report": "2026-09-11",
"issuer_name": "Ulta Beauty, Inc.",
"issuer_trading_symbol": "ULTA",
"owner_name": "Nagler Lorna",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-11",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 600,
"transaction_price_per_share": 537.3126,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 7168,
"transaction_value": 322387.56,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The price reported in Column 4 is a weighted average price. The prices actually received ranged from $536.92 to $537.84. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing a weighted average price."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 23 records
- Tax withholding4 records
- Grants and awards18 records
- Gifts1 record
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for ULTA every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.