SEC Form 4
Urban Outfitters Inc (URBN) insider trading
In the 12 months to Oct 24, 2026, 8 URBN insiders reported open-market sales of $346.1M across 65 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $346.1M
- 65 filings · 8 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 57 of 65
- $342.9M of $346.1M sold (99%)
Who traded URBN, and when
- Sale
- Sale, pre-arranged (10b5-1)
URBN daily close from Oct 24, 2025 to Oct 23, 2026, between $59.57 and $88.29, last $86.55. 65 sale and 0 purchase filings by 8 insiders, marked at their filing dates. Richard A. Hayne, CEO & Chairman of the Board: sold $305.1M across 28 filings, first filed Dec 1, 2025, last Feb 23, 2026. Margaret Hayne, Co-President & CCO: sold $37.4M across 28 filings, first filed Dec 1, 2025, last Feb 23, 2026. Azeez Hayne, Chief Administrative Officer: sold $1.0M across 2 filings, first filed Mar 13, 2026, last May 26, 2026. Melanie Marein-Efron, Chief Financial Officer: sold $830.0K across 2 filings, first filed May 26, 2026, last Sep 8, 2026. Frank Conforti, Co-President & COO: sold $687.3K across 1 filing, first filed May 26, 2026, last May 26, 2026. Tricia D. Smith, Global CEO Anthropologie Group: sold $589.9K across 2 filings, first filed Mar 3, 2026, last Sep 21, 2026. 2 others: sold $486.3K across 2 filings, first filed Sep 3, 2026, last Oct 16, 2026.
Largest mark · tap a row for others
Richard A. Hayne · CEO & Chairman of the Board
Filing 1 of 3 within a week · $234,354,884 total
Sale $3,052,871
40,000 shares at $76.32 avg
Filed Dec 9, 2025 · traded Dec 5
Pre-arranged (10b5-1) · close on filing date $76.89
Richard A. Hayne · CEO & Chairman of the Board
CEO & Chairman of the Board
$305.1M soldMargaret Hayne · Co-President & CCO
Co-President & CCO
$37.4M soldAzeez Hayne · Chief Administrative Officer
Chief Administrative Officer
$1.0M soldMelanie Marein-Efron · Chief Financial Officer
Chief Financial Officer
$830.0K soldFrank Conforti · Co-President & COO
Co-President & COO
$687.3K soldTricia D. Smith · Global CEO Anthropologie Group
Global CEO Anthropologie Group
$589.9K sold2 others
Combined, one mark per week
$486.3K soldHas Urban Outfitters Inc's CEO sold stock?
Yes. Richard A. Hayne (CEO) sold 1,064,750 shares ($305.1M) between Dec 2025 and Feb 2026, all under a pre-arranged 10b5-1 plan. Tricia D. Smith (CEO) sold 8,500 shares ($589.9K) between Mar 2026 and Sep 2026. Sheila B. Harrington (CEO) made no open-market sales filed as CEO in the last 12 months.
Open-market trades
65 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Richard A. Hayne | CEO & Chairman of the Board | $305.1M | — | 28 | 100% of sales | |
| Margaret Hayne | Co-President & CCO | $37.4M | — | 28 | 100% of sales | |
| Azeez Hayne | Chief Administrative Officer | $1.0M | — | 2 | — | |
| Melanie Marein-Efron | Chief Financial Officer | $830.0K | — | 2 | — | |
| Frank Conforti | Co-President & COO | $687.3K | — | 1 | — | |
| Tricia D. Smith | Global CEO Anthropologie Group | $589.9K | — | 2 | — | |
| Harry S. Cherken Jr. | Director | $435.3K | — | 1 | 100% of sales | |
| Mary Egan | Director | $51.0K | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Harry S. Cherken Jr. Director | SalePre-arranged (10b5-1) | 5,000 | $87.06 | $435.3K | 494,315 | |
traded | Tricia D. Smith Global CEO Anthropologie Group | Sale | 3,500 | $75.95 | $265.8K | 30,112 | |
traded | Melanie Marein-Efron Chief Financial Officer | Sale | 5,700 | $80.75 | $460.3K | 11,323 | |
traded | Mary Egan Director | Sale | 650 | $78.48 | $51.0K | 15,700 | |
traded | Frank Conforti Co-President & COO | Sale | 9,391 | $73.19 | $687.3K | 71,698 | |
traded | Melanie Marein-Efron Chief Financial Officer | Sale | 5,036 | $73.42 | $369.7K | 17,023 | |
traded | Azeez Hayne Chief Administrative Officer | Sale | 8,733 | $73.18 | $639.1K | 0 | |
traded | Azeez Hayne Chief Administrative Officer | Sale | 5,720 | $66.00 | $377.5K | 8,733 | |
traded | Tricia D. Smith Global CEO Anthropologie Group | Sale | 5,000 | $64.82 | $324.1K | 5,077 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 24,682 | $70.42 | $1.7M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 11,518 | $70.42 | $811.1K | 1,933,859 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $70.55 | $2.8M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $70.55 | $1.3M | 1,945,377 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 31,233 | $70.54 | $2.2M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 14,574 | $70.54 | $1.0M | 1,964,043 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $71.03 | $2.8M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $71.03 | $1.3M | 1,978,617 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $71.62 | $2.9M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $71.62 | $1.3M | 1,998,329 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $72.55 | $2.9M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $72.55 | $1.4M | 2,017,446 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $71.87 | $2.9M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $71.87 | $1.3M | 2,039,582 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 38,753 | $70.19 | $2.7M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,083 | $70.19 | $1.3M | 2,053,281 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 10,082 | $70.03 | $706.0K | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 4,704 | $70.03 | $329.4K | 2,071,364 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 20,000 | $71.17 | $1.4M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 9,333 | $71.17 | $664.2K | 2,078,702 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $70.52 | $2.8M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $70.52 | $1.3M | 2,085,401 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $70.14 | $2.8M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $70.14 | $1.3M | 2,104,067 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $71.78 | $2.9M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $71.78 | $1.3M | 2,124,133 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $78.08 | $3.1M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $78.08 | $1.5M | 2,141,772 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $81.16 | $3.2M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $81.16 | $1.5M | 2,160,205 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $78.00 | $3.1M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $78.00 | $1.5M | 2,178,731 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $75.29 | $3.0M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $75.29 | $1.4M | 2,197,425 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $75.63 | $3.0M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $75.63 | $1.4M | 2,216,063 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 60,000 | $77.47 | $4.6M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 27,999 | $77.47 | $2.2M | 2,234,729 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $80.76 | $3.2M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $80.76 | $1.5M | 2,262,728 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $82.22 | $3.3M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $82.22 | $1.5M | 2,281,729 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $82.40 | $3.3M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $82.40 | $1.5M | 2,300,060 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $81.77 | $3.3M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $81.77 | $1.5M | 2,321,323 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $5,700.78 | $228.0M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $77.41 | $1.4M | 2,337,392 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $76.32 | $3.1M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $76.32 | $1.4M | 2,356,058 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $77.94 | $3.1M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $77.94 | $1.5M | 2,374,724 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $75.96 | $3.0M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $75.96 | $1.4M | 2,401,107 | |
traded | Richard A. Hayne CEO & Chairman of the Board | SalePre-arranged (10b5-1) | 40,000 | $75.13 | $3.0M | Multiple accounts | |
traded | Margaret Hayne Co-President & CCO | SalePre-arranged (10b5-1) | 18,666 | $75.13 | $1.4M | 2,412,227 |
GET /stocks/filings/vX/form-4?tickers=URBN&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"URBN"
],
"issuer_cik": "0000912615",
"owner_cik": "0001222395",
"accession_number": "0001193125-26-424324",
"form_type": "4",
"filing_date": "2026-10-16",
"period_of_report": "2026-10-15",
"issuer_name": "URBAN OUTFITTERS INC",
"issuer_trading_symbol": "URBN",
"owner_name": "CHERKEN HARRY S JR",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Shares",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-15",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 5000,
"transaction_price_per_share": 87.062,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 494315,
"transaction_value": 435310,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The price in Column 4 is a weighted average price. The price actually received ranged from $87.02 to $87.180. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range."
}
]
},
{
"tickers": [
"URBN"
],
"issuer_cik": "0000912615",
"owner_cik": "0001557023",
"accession_number": "0001193125-26-396753",
"form_type": "4",
"filing_date": "2026-09-21",
"period_of_report": "2026-09-18",
"issuer_name": "URBAN OUTFITTERS INC",
"issuer_trading_symbol": "URBN",
"owner_name": "Smith Tricia D",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Global CEO Anthropologie Group",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Shares",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-18",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 3500,
"transaction_price_per_share": 75.951,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 30112,
"transaction_value": 265828.5,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The price in Column 4 is a weighted average price. The price actually received ranged from $75.95 to $76.01. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 89 records
- Option exercises46 records
- Tax withholding38 records
- Gifts5 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for URBN every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.