Massivemarkets

SEC Form 4

Urban Outfitters Inc (URBN) insider trading

In the 12 months to Oct 24, 2026, 8 URBN insiders reported open-market sales of $346.1M across 65 filings; no open-market purchases were filed.

Latest filing · Last 12 months · Source: SEC EDGAR · How we count

Open-market sales
$346.1M
65 filings · 8 insiders
Open-market purchases
$0
0 filings
Pre-arranged sales (10b5-1)
57 of 65
$342.9M of $346.1M sold (99%)

Who traded URBN, and when

  • Sale
  • Sale, pre-arranged (10b5-1)

URBN daily close from Oct 24, 2025 to Oct 23, 2026, between $59.57 and $88.29, last $86.55. 65 sale and 0 purchase filings by 8 insiders, marked at their filing dates. Richard A. Hayne, CEO & Chairman of the Board: sold $305.1M across 28 filings, first filed Dec 1, 2025, last Feb 23, 2026. Margaret Hayne, Co-President & CCO: sold $37.4M across 28 filings, first filed Dec 1, 2025, last Feb 23, 2026. Azeez Hayne, Chief Administrative Officer: sold $1.0M across 2 filings, first filed Mar 13, 2026, last May 26, 2026. Melanie Marein-Efron, Chief Financial Officer: sold $830.0K across 2 filings, first filed May 26, 2026, last Sep 8, 2026. Frank Conforti, Co-President & COO: sold $687.3K across 1 filing, first filed May 26, 2026, last May 26, 2026. Tricia D. Smith, Global CEO Anthropologie Group: sold $589.9K across 2 filings, first filed Mar 3, 2026, last Sep 21, 2026. 2 others: sold $486.3K across 2 filings, first filed Sep 3, 2026, last Oct 16, 2026.

Largest mark · tap a row for others

Richard A. Hayne · CEO & Chairman of the Board

Filing 1 of 3 within a week · $234,354,884 total

Sale $3,052,871

40,000 shares at $76.32 avg

Filed Dec 9, 2025 · traded Dec 5

Pre-arranged (10b5-1) · close on filing date $76.89

URBN daily closelast $86.55

Richard A. Hayne · CEO & Chairman of the Board

$305.1M sold

Margaret Hayne · Co-President & CCO

$37.4M sold

Azeez Hayne · Chief Administrative Officer

$1.0M sold

Melanie Marein-Efron · Chief Financial Officer

$830.0K sold

Frank Conforti · Co-President & COO

$687.3K sold

Tricia D. Smith · Global CEO Anthropologie Group

$589.9K sold

2 others

$486.3K sold
One row per insider, smaller filers combined; marks sit at the SEC filing date, sized by dollar value.

Has Urban Outfitters Inc's CEO sold stock?

Yes. Richard A. Hayne (CEO) sold 1,064,750 shares ($305.1M) between Dec 2025 and Feb 2026, all under a pre-arranged 10b5-1 plan. Tricia D. Smith (CEO) sold 8,500 shares ($589.9K) between Mar 2026 and Sep 2026. Sheila B. Harrington (CEO) made no open-market sales filed as CEO in the last 12 months.

Open-market trades

65 filings in the last 12 months
InsiderRoleSoldBoughtFilingsPre-arranged (10b5-1)Last filed
Richard A. HayneCEO & Chairman of the Board$305.1M—28100% of sales
Margaret HayneCo-President & CCO$37.4M—28100% of sales
Azeez HayneChief Administrative Officer$1.0M—2—
Melanie Marein-EfronChief Financial Officer$830.0K—2—
Frank ConfortiCo-President & COO$687.3K—1—
Tricia D. SmithGlobal CEO Anthropologie Group$589.9K—2—
Harry S. Cherken Jr.Director$435.3K—1100% of sales
Mary EganDirector$51.0K—1—
Other insider activity (not market trades) · 89 records
  • Option exercises46 records
  • Tax withholding38 records
  • Gifts5 records

Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.

Build this yourself

This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:

Agent prompt

Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for URBN every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.

How to read this page

Open-market purchase or sale
A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
Pre-arranged (10b5-1)
The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
Filing date
Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.