SEC Form 4
Valvoline Inc. (VVV) insider trading
In the 12 months to Oct 26, 2026, 2 VVV insiders reported open-market sales of $645.3K across 5 filings; 5 insiders bought $953.7K.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $645.3K
- 5 filings · 2 insiders
- Open-market purchases
- $953.7K
- 6 filings
- Pre-arranged sales (10b5-1)
- 2 of 5
- $252.0K of $645.3K sold (39%)
Who traded VVV, and when
- Purchase
- Sale
- Sale, pre-arranged (10b5-1)
VVV daily close from Oct 27, 2025 to Oct 26, 2026, between $26.62 and $40.27, last $31.88. 5 sale and 6 purchase filings by 7 insiders, marked at their filing dates. J. Kevin Willis, Chief Financial Officer: bought $632.1K across 2 filings, first filed Nov 24, 2025, last May 15, 2026. Julie Marie O'Daniel, Chief Legal Officer: sold $393.4K across 3 filings, first filed Nov 28, 2025, last Aug 24, 2026. Jonathan L. Caldwell, Chief People Officer: sold $252.0K across 2 filings, first filed Mar 4, 2026, last Jun 26, 2026. Lori Ann Flees, President & CEO: bought $138.7K across 1 filing, first filed Nov 25, 2025, last Nov 25, 2025. Richard Joseph Freeland, Director: bought $100.3K across 1 filing, first filed May 15, 2026, last May 15, 2026. Jordan M. Denny, Chief Accounting Officer: bought $50.0K across 1 filing, first filed Aug 14, 2026, last Aug 14, 2026. Jennifer Lynn Slater, Director: bought $32.5K across 1 filing, first filed May 18, 2026, last May 18, 2026.
Largest mark · tap a row for others
J. Kevin Willis · Chief Financial Officer
Purchase $318,000
10,000 shares at $31.80 avg
Filed May 15, 2026 · traded May 14
Close on filing date $32.39
J. Kevin Willis · Chief Financial Officer
Chief Financial Officer
$632.1K boughtJulie Marie O'Daniel · Chief Legal Officer
Chief Legal Officer
$393.4K soldJonathan L. Caldwell · Chief People Officer
Chief People Officer
$252.0K soldLori Ann Flees · President & CEO
President & CEO
$138.7K boughtRichard Joseph Freeland · Director
Director
$100.3K boughtJordan M. Denny · Chief Accounting Officer
Chief Accounting Officer
$50.0K boughtJennifer Lynn Slater · Director
Director
$32.5K boughtOpen-market trades
11 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| J. Kevin Willis | Chief Financial Officer | — | $632.1K | 2 | — | |
| Julie Marie O'Daniel | Chief Legal Officer | $393.4K | — | 3 | — | |
| Jonathan L. Caldwell | Chief People Officer | $252.0K | — | 2 | 100% of sales | |
| Lori Ann Flees | President & CEO | — | $138.7K | 1 | — | |
| Richard Joseph Freeland | Director | — | $100.3K | 1 | — | |
| Jordan M. Denny | Chief Accounting Officer | — | $50.0K | 1 | — | |
| Jennifer Lynn Slater | Director | — | $32.5K | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Julie Marie O'Daniel Chief Legal Officer | Sale | 3,700 | $33.82 | $125.1K | 14,279 | |
traded | Jordan M. Denny Chief Accounting Officer | Purchase | 1,506 | $33.20 | $50.0K | 4,121 | |
traded | Jonathan L. Caldwell Chief People Officer | SalePre-arranged (10b5-1) | 2,851 | $40.00 | $114.0K | 20,918 | |
traded | Jennifer Lynn Slater Director | Purchase | 1,000 | $32.53 | $32.5K | 1,000 | |
traded | Richard Joseph Freeland Director | Purchase | 3,100 | $32.37 | $100.3K | 16,112 | |
traded | J. Kevin Willis Chief Financial Officer | Purchase | 10,000 | $31.80 | $318.0K | 32,725 | |
traded | Jonathan L. Caldwell Chief People Officer | SalePre-arranged (10b5-1) | 3,662 | $37.66 | $137.9K | 23,769 | |
traded | Julie Marie O'Daniel Chief Legal Officer | Sale | 4,312 | $38.55 | $166.2K | 17,979 | |
traded | Julie Marie O'Daniel Chief Legal Officer | Sale | 3,200 | $31.88 | $102.0K | 17,251 | |
traded | Lori Ann Flees President & CEO | Purchase | 4,500 | $30.82 | $138.7K | 69,267 | |
traded | J. Kevin Willis Chief Financial Officer | Purchase | 10,000 | $31.41 | $314.1K | 22,725 |
GET /stocks/filings/vX/form-4?tickers=VVV&filing_date.gte=2025-10-26&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"VVV"
],
"issuer_cik": "0001674910",
"owner_cik": "0001685295",
"accession_number": "0001685295-26-000004",
"form_type": "4",
"filing_date": "2026-08-24",
"period_of_report": "2026-08-21",
"issuer_name": "VALVOLINE INC",
"issuer_trading_symbol": "VVV",
"owner_name": "O'Daniel Julie Marie",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Legal Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-08-21",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 3700,
"transaction_price_per_share": 33.815,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 14279,
"transaction_value": 125115.49999999999,
"not_subject_to_section_16": false,
"direct_or_indirect": "D"
},
{
"tickers": [
"VVV"
],
"issuer_cik": "0001674910",
"owner_cik": "0002120008",
"accession_number": "0002120008-26-000006",
"form_type": "4",
"filing_date": "2026-08-14",
"period_of_report": "2026-08-12",
"issuer_name": "VALVOLINE INC",
"issuer_trading_symbol": "VVV",
"owner_name": "Denny Jordan M.",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Accounting Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-08-12",
"transaction_code": "P",
"equity_swap_involved": false,
"transaction_shares": 1506,
"transaction_price_per_share": 33.2,
"transaction_acquired_disposed": "A",
"shares_owned_following_transaction": 4121,
"transaction_value": 49999.200000000004,
"not_subject_to_section_16": false,
"direct_or_indirect": "D"
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 54 records
- Option exercises23 records
- Tax withholding26 records
- Grants and awards5 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Frequently asked questions
Has Valvoline Inc.'s CEO sold stock?
No. Lori Ann Flees (CEO) made no open-market sales filed as CEO in the last 12 months.
How current is VVV’s insider data?
These are VVV Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
Build with AI
Track VVV insider trades with your agent
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for VVV every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
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