SEC Form 4
WIX.com Ltd. (WIX) insider trading
In the 12 months to Oct 24, 2026, 7 WIX insiders reported open-market sales of $3.4M across 8 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $3.4M
- 8 filings · 7 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 2 of 8
- $3.1M of $3.4M sold (91%)
Who traded WIX, and when
- Sale
- Sale, pre-arranged (10b5-1)
WIX daily close from Oct 24, 2025 to Oct 23, 2026, between $40.43 and $145.54, last $81.94. 8 sale and 0 purchase filings by 7 insiders, marked at their filing dates. Nir Zohar, President: sold $2.6M across 2 filings, first filed Aug 26, 2026, last Sep 2, 2026. Ron Gutler, Director: sold $488.4K across 1 filing, first filed Aug 31, 2026, last Aug 31, 2026. Avishai Abrahami, Chief Executive Officer: sold $67.4K across 1 filing, first filed Sep 2, 2026, last Sep 2, 2026. Omer Shai, CMO: sold $46.6K across 1 filing, first filed Sep 2, 2026, last Sep 2, 2026. Shelly B. Meyer, Chief People Officer: sold $45.5K across 1 filing, first filed Sep 2, 2026, last Sep 2, 2026. Lior Shemesh, CFO: sold $43.3K across 1 filing, first filed Sep 2, 2026, last Sep 2, 2026. Yaniv Even-Haim, CTO: sold $30.4K across 1 filing, first filed Sep 2, 2026, last Sep 2, 2026.
Largest mark · tap a row for others
Nir Zohar · President
Sale $2,567,357
30,000 shares
Filed Aug 26, 2026 · traded Aug 24
Pre-arranged (10b5-1) · close on filing date $82.29
Nir Zohar · President
President
$2.6M soldRon Gutler · Director
Director
$488.4K soldAvishai Abrahami · Chief Executive Officer
Chief Executive Officer
$67.4K soldOmer Shai · CMO
CMO
$46.6K soldShelly B. Meyer · Chief People Officer
Chief People Officer
$45.5K soldLior Shemesh · CFO
CFO
$43.3K soldYaniv Even-Haim · CTO
CTO
$30.4K soldHas WIX.com Ltd.'s CEO sold stock?
Yes. Avishai Abrahami (CEO) sold 709 shares ($67.4K) in Sep 2026.
Open-market trades
8 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Nir Zohar | President | $2.6M | — | 2 | 98% of sales | |
| Ron Gutler | Director | $488.4K | — | 1 | 100% of sales | |
| Avishai Abrahami | Chief Executive Officer | $67.4K | — | 1 | — | |
| Omer Shai | CMO | $46.6K | — | 1 | — | |
| Shelly B. Meyer | Chief People Officer | $45.5K | — | 1 | — | |
| Lior Shemesh | CFO | $43.3K | — | 1 | — | |
| Yaniv Even-Haim | CTO | $30.4K | — | 1 | — |
| Filed | Insider | Type | Shares | Value | Held after | Source |
|---|---|---|---|---|---|---|
traded | Avishai Abrahami Chief Executive Officer | Sale | 709 ordinary shares | $67.4K | Multiple accounts | |
traded | Nir Zohar President | Sale | 647 ordinary shares | $61.5K | Multiple accounts | |
traded | Lior Shemesh CFO | Sale | 456 ordinary shares | $43.3K | 221,111 | |
traded | Omer Shai CMO | Sale | 490 ordinary shares | $46.6K | 515,389 | |
traded | Yaniv Even-Haim CTO | Sale | 320 ordinary shares | $30.4K | 137,767 | |
traded | Shelly B. Meyer Chief People Officer | Sale | 479 ordinary shares | $45.5K | 183,010 | |
traded | Ron Gutler Director | SalePre-arranged (10b5-1) | 5,718 ordinary shares | $488.4K | 15,631 | |
traded | Nir Zohar President | SalePre-arranged (10b5-1) | 30,000 ordinary shares | $2.6M | 567,944 |
Shares are as filed (ordinary shares or ADS); values are as converted to US$ in the filing.
GET /stocks/filings/vX/form-4?tickers=WIX&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"WIX"
],
"issuer_cik": "0001576789",
"owner_cik": "0001969467",
"accession_number": "0001628280-26-059988",
"form_type": "4",
"filing_date": "2026-09-02",
"period_of_report": "2026-08-31",
"issuer_name": "Wix.com Ltd.",
"issuer_trading_symbol": "WIX",
"owner_name": "Meyer Shelly B",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief People Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Ordinary Shares",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-01",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 479,
"transaction_price_per_share": 95,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 183010,
"transaction_value": 45505,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on August 31, 2026."
}
]
},
{
"tickers": [
"WIX"
],
"issuer_cik": "0001576789",
"owner_cik": "0001969583",
"accession_number": "0001628280-26-059977",
"form_type": "4",
"filing_date": "2026-09-02",
"period_of_report": "2026-08-31",
"issuer_name": "Wix.com Ltd.",
"issuer_trading_symbol": "WIX",
"owner_name": "Abrahami Avishai",
"is_director": true,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Executive Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Ordinary Shares",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-09-01",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 55,
"transaction_price_per_share": 95,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 6317,
"transaction_value": 5225,
"not_subject_to_section_16": false,
"direct_or_indirect": "I",
"nature_of_ownership": "Held by spouse",
"footnotes": [
{
"id": "F1",
"description": "Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on August 31, 2026."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 8 records
- Employee stock purchase plan8 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for WIX every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.