SEC Form 4
Williams-Sonoma, Inc. (WSM) insider trading
In the 12 months to Oct 24, 2026, 4 WSM insiders reported open-market sales of $49.7M across 19 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $49.7M
- 19 filings · 4 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 19 of 19
- All $49.7M sold was pre-arranged
Who traded WSM, and when
- Sale
- Sale, pre-arranged (10b5-1)
WSM daily close from Oct 24, 2025 to Oct 23, 2026, between $168.64 and $260.80, last $252.47. 19 sale and 0 purchase filings by 4 insiders, marked at their filing dates. Laura Alber, PRESIDENT & CEO: sold $41.2M across 8 filings, first filed Nov 26, 2025, last Sep 18, 2026. Jeffrey Howie, EVP CHIEF FINANCIAL OFFICER: sold $6.8M across 3 filings, first filed Mar 27, 2026, last Sep 18, 2026. Karalyn Yearout, EVP CHIEF TALENT OFFICER: sold $1.5M across 7 filings, first filed Jan 16, 2026, last Oct 13, 2026. Anne A. Finucane, Director: sold $200.2K across 1 filing, first filed Oct 16, 2026, last Oct 16, 2026.
Largest mark · tap a row for others
Laura Alber · PRESIDENT & CEO
Sale $7,747,893
35,000 shares at $221.37 avg
Filed Jul 17, 2026 · traded Jul 15
Pre-arranged (10b5-1) · close on filing date $228.41
Laura Alber · PRESIDENT & CEO
PRESIDENT & CEO
$41.2M soldJeffrey Howie · EVP CHIEF FINANCIAL OFFICER
EVP CHIEF FINANCIAL OFFICER
$6.8M soldKaralyn Yearout · EVP CHIEF TALENT OFFICER
EVP CHIEF TALENT OFFICER
$1.5M soldAnne A. Finucane · Director
Director
$200.2K soldHas Williams-Sonoma, Inc.'s CEO sold stock?
Yes. Laura Alber (CEO) sold 205,000 shares ($41.2M) between Nov 2025 and Sep 2026, all under a pre-arranged 10b5-1 plan.
Open-market trades
19 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Laura Alber | PRESIDENT & CEO | $41.2M | — | 8 | 100% of sales | |
| Jeffrey Howie | EVP CHIEF FINANCIAL OFFICER | $6.8M | — | 3 | 100% of sales | |
| Karalyn Yearout | EVP CHIEF TALENT OFFICER | $1.5M | — | 7 | 100% of sales | |
| Anne A. Finucane | Director | $200.2K | — | 1 | 100% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Anne A. Finucane Director | SalePre-arranged (10b5-1) | 794 | $252.14 | $200.2K | 9,418 | |
traded | Karalyn Yearout EVP CHIEF TALENT OFFICER | SalePre-arranged (10b5-1) | 522 | $239.36 | $124.9K | 19,673 | |
traded | Laura Alber PRESIDENT & CEO | SalePre-arranged (10b5-1) | 35,000 | $221.20 | $7.7M | 855,906 | |
traded | Jeffrey Howie EVP CHIEF FINANCIAL OFFICER | SalePre-arranged (10b5-1) | 3,045 | $220.61 | $671.8K | 35,631 | |
traded | Karalyn Yearout EVP CHIEF TALENT OFFICER | SalePre-arranged (10b5-1) | 522 | $246.39 | $128.6K | 20,195 | |
traded | Karalyn Yearout EVP CHIEF TALENT OFFICER | SalePre-arranged (10b5-1) | 1,000 | $250.00 | $250.0K | 20,717 | |
traded | Laura Alber PRESIDENT & CEO | SalePre-arranged (10b5-1) | 35,000 | $221.37 | $7.7M | 913,971 | |
traded | Karalyn Yearout EVP CHIEF TALENT OFFICER | SalePre-arranged (10b5-1) | 1,112 | $228.49 | $254.1K | 21,717 | |
traded | Karalyn Yearout EVP CHIEF TALENT OFFICER | SalePre-arranged (10b5-1) | 522 | $203.07 | $106.0K | 22,829 | |
traded | Laura Alber PRESIDENT & CEO | SalePre-arranged (10b5-1) | 15,000 | $200.00 | $3.0M | 923,524 | |
traded | Laura Alber PRESIDENT & CEO | SalePre-arranged (10b5-1) | 20,000 | $172.61 | $3.5M | 938,924 | |
traded | Laura Alber PRESIDENT & CEO | SalePre-arranged (10b5-1) | 15,000 | $200.00 | $3.0M | 958,524 | |
traded | Jeffrey Howie EVP CHIEF FINANCIAL OFFICER | SalePre-arranged (10b5-1) | 1,419 | $188.45 | $267.4K | 34,170 | |
traded | Karalyn Yearout EVP CHIEF TALENT OFFICER | SalePre-arranged (10b5-1) | 2,267 | $192.49 | $436.4K | 24,868 | |
traded | Jeffrey Howie EVP CHIEF FINANCIAL OFFICER | SalePre-arranged (10b5-1) | 32,684 | $180.64 | $5.9M | 65,073 | |
traded | Laura Alber PRESIDENT & CEO | SalePre-arranged (10b5-1) | 20,000 | $183.04 | $3.7M | 793,449 | |
traded | Karalyn Yearout EVP CHIEF TALENT OFFICER | SalePre-arranged (10b5-1) | 767 | $205.16 | $157.4K | 13,236 | |
traded | Laura Alber PRESIDENT & CEO | SalePre-arranged (10b5-1) | 35,000 | $207.39 | $7.3M | 806,537 | |
traded | Laura Alber PRESIDENT & CEO | SalePre-arranged (10b5-1) | 30,000 | $179.55 | $5.4M | 846,927 |
GET /stocks/filings/vX/form-4?tickers=WSM&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"WSM"
],
"issuer_cik": "0000719955",
"owner_cik": "0001511491",
"accession_number": "0000719955-26-000221",
"form_type": "4",
"filing_date": "2026-10-16",
"period_of_report": "2026-10-16",
"issuer_name": "WILLIAMS SONOMA INC",
"issuer_trading_symbol": "WSM",
"owner_name": "Finucane Anne A.",
"is_director": true,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-16",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 14,
"transaction_price_per_share": 253.11,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 9404,
"transaction_value": 3543.54,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 16, 2026."
},
{
"id": "F3",
"description": "Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $253.08 to $253.14. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."
}
]
},
{
"tickers": [
"WSM"
],
"issuer_cik": "0000719955",
"owner_cik": "0001511491",
"accession_number": "0000719955-26-000221",
"form_type": "4",
"filing_date": "2026-10-16",
"period_of_report": "2026-10-16",
"issuer_name": "WILLIAMS SONOMA INC",
"issuer_trading_symbol": "WSM",
"owner_name": "Finucane Anne A.",
"is_director": true,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-16",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 780,
"transaction_price_per_share": 252.12,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 9418,
"transaction_value": 196653.6,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 16, 2026."
},
{
"id": "F2",
"description": "Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $252.02 to $252.78. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 89 records
- Option exercises46 records
- Tax withholding35 records
- Grants and awards6 records
- Gifts2 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for WSM every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.