SEC Form 4
YELP INC. (YELP) insider trading
In the 12 months to Oct 26, 2026, 9 YELP insiders reported open-market sales of $17.4M across 42 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $17.4M
- 42 filings · 9 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 42 of 42
- All $17.4M sold was pre-arranged
Who traded YELP, and when
- Sale
- Sale, pre-arranged (10b5-1)
YELP daily close from Oct 27, 2025 to Oct 26, 2026, between $17.59 and $33.06, last $19.16. 42 sale and 0 purchase filings by 9 insiders, marked at their filing dates. Jeremy Stoppelman, Chief Executive Officer: sold $11.8M across 5 filings, first filed Jan 20, 2026, last Feb 5, 2026. David A. Schwarzbach, Chief Financial Officer: sold $1.8M across 8 filings, first filed Nov 26, 2025, last Oct 23, 2026. Joseph R. Nachman, Chief Operating Officer: sold $1.8M across 7 filings, first filed Nov 7, 2025, last Aug 5, 2026. Carmen Amara, Chief People Officer: sold $871.7K across 10 filings, first filed Oct 27, 2025, last Oct 5, 2026. Christine Barone, Director: sold $805.8K across 2 filings, first filed Dec 3, 2025, last Jun 3, 2026. Craig Saldanha, Chief Product Officer: sold $232.9K across 7 filings, first filed Nov 3, 2025, last May 5, 2026. 3 others: sold $126.0K across 3 filings, first filed Dec 2, 2025, last Aug 24, 2026.
Largest mark · tap a row for others
Jeremy Stoppelman · Chief Executive Officer
Filing 1 of 2 within a week · $5,155,574 total
Sale $2,565,531
90,000 shares at $28.51 avg
Filed Jan 20, 2026 · traded Jan 15
Pre-arranged (10b5-1) · close on filing date $28.03
Jeremy Stoppelman · Chief Executive Officer
Chief Executive Officer
$11.8M soldDavid A. Schwarzbach · Chief Financial Officer
Chief Financial Officer
$1.8M soldJoseph R. Nachman · Chief Operating Officer
Chief Operating Officer
$1.8M soldCarmen Amara · Chief People Officer
Chief People Officer
$871.7K soldChristine Barone · Director
Director
$805.8K soldCraig Saldanha · Chief Product Officer
Chief Product Officer
$232.9K sold3 others
Combined, one mark per week
$126.0K soldOpen-market trades
42 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Jeremy Stoppelman | Chief Executive Officer | $11.8M | — | 5 | 100% of sales | |
| David A. Schwarzbach | Chief Financial Officer | $1.8M | — | 8 | 100% of sales | |
| Joseph R. Nachman | Chief Operating Officer | $1.8M | — | 7 | 100% of sales | |
| Carmen Amara | Chief People Officer | $871.7K | — | 10 | 100% of sales | |
| Christine Barone | Director | $805.8K | — | 2 | 100% of sales | |
| Craig Saldanha | Chief Product Officer | $232.9K | — | 7 | 100% of sales | |
| Alexander Coleman Levy | Chief Technology Officer | $89.6K | — | 1 | 100% of sales | |
| Dan Jedda | Director | $30.8K | — | 1 | 100% of sales | |
| Sam Eaton | Chief Technology Officer | $5.6K | — | 1 | 100% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | David A. Schwarzbach Chief Financial Officer | SalePre-arranged (10b5-1) | 7,500 | $20.00 | $150.0K | 165,466 | |
traded | David A. Schwarzbach Chief Financial Officer | SalePre-arranged (10b5-1) | 7,500 | $20.00 | $150.0K | 172,966 | |
traded | Carmen Amara Chief People Officer | SalePre-arranged (10b5-1) | 500 | $18.60 | $9.3K | 100,036 | |
traded | Carmen Amara Chief People Officer | SalePre-arranged (10b5-1) | 500 | $22.14 | $11.1K | 100,536 | |
traded | David A. Schwarzbach Chief Financial Officer | SalePre-arranged (10b5-1) | 8,809 | $23.19 | $204.3K | 180,466 | |
traded | Alexander Coleman Levy Chief Technology Officer | SalePre-arranged (10b5-1) | 3,829 | $23.40 | $89.6K | 54,124 | |
traded | Joseph R. Nachman Chief Operating Officer | SalePre-arranged (10b5-1) | 4,500 | $26.91 | $121.1K | 261,326 | |
traded | Carmen Amara Chief People Officer | SalePre-arranged (10b5-1) | 24,733 | $26.88 | $664.7K | 105,991 | |
traded | Joseph R. Nachman Chief Operating Officer | SalePre-arranged (10b5-1) | 13,500 | $25.00 | $337.5K | 265,826 | |
traded | Carmen Amara Chief People Officer | SalePre-arranged (10b5-1) | 1,000 | $24.00 | $24.0K | 130,724 | |
traded | Carmen Amara Chief People Officer | SalePre-arranged (10b5-1) | 500 | $22.84 | $11.4K | 131,724 | |
traded | Christine Barone Director | SalePre-arranged (10b5-1) | 15,507 | $22.95 | $355.8K | 15,928 | |
traded | Carmen Amara Chief People Officer | SalePre-arranged (10b5-1) | 500 | $22.35 | $11.2K | 132,224 | |
traded | Craig Saldanha Chief Product Officer | SalePre-arranged (10b5-1) | 1,200 | $28.17 | $33.8K | 266,635 | |
traded | David A. Schwarzbach Chief Financial Officer | SalePre-arranged (10b5-1) | 7,500 | $26.60 | $199.5K | 209,300 | |
traded | Craig Saldanha Chief Product Officer | SalePre-arranged (10b5-1) | 1,200 | $24.72 | $29.7K | 267,835 | |
traded | David A. Schwarzbach Chief Financial Officer | SalePre-arranged (10b5-1) | 7,500 | $25.00 | $187.5K | 216,800 | |
traded | David A. Schwarzbach Chief Financial Officer | SalePre-arranged (10b5-1) | 10,000 | $25.00 | $250.0K | 227,959 | |
traded | Joseph R. Nachman Chief Operating Officer | SalePre-arranged (10b5-1) | 2,499 | $24.19 | $60.5K | 292,742 | |
traded | Craig Saldanha Chief Product Officer | SalePre-arranged (10b5-1) | 1,200 | $21.78 | $26.1K | 253,134 | |
traded | Dan Jedda Director | SalePre-arranged (10b5-1) | 1,464 | $21.02 | $30.8K | 17,100 | |
traded | Joseph R. Nachman Chief Operating Officer | SalePre-arranged (10b5-1) | 7,000 | $24.34 | $170.4K | 287,561 | |
traded | Jeremy Stoppelman Chief Executive Officer | SalePre-arranged (10b5-1) | 66,200 | $25.36 | $1.7M | 964,827 | |
traded | Craig Saldanha Chief Product Officer | SalePre-arranged (10b5-1) | 1,200 | $27.40 | $32.9K | 190,879 | |
traded | Jeremy Stoppelman Chief Executive Officer | SalePre-arranged (10b5-1) | 90,000 | $27.38 | $2.5M | 756,458 | |
traded | Jeremy Stoppelman Chief Executive Officer | SalePre-arranged (10b5-1) | 90,000 | $27.86 | $2.5M | 756,458 | |
traded | Jeremy Stoppelman Chief Executive Officer | SalePre-arranged (10b5-1) | 90,000 | $28.78 | $2.6M | 757,858 | |
traded | Jeremy Stoppelman Chief Executive Officer | SalePre-arranged (10b5-1) | 90,000 | $28.51 | $2.6M | 756,458 | |
traded | Joseph R. Nachman Chief Operating Officer | SalePre-arranged (10b5-1) | 7,000 | $33.34 | $233.4K | 188,880 | |
traded | Craig Saldanha Chief Product Officer | SalePre-arranged (10b5-1) | 1,200 | $30.43 | $36.5K | 192,079 | |
traded | Carmen Amara Chief People Officer | SalePre-arranged (10b5-1) | 1,500 | $30.69 | $46.0K | 74,378 | |
traded | David A. Schwarzbach Chief Financial Officer | SalePre-arranged (10b5-1) | 13,500 | $30.41 | $410.5K | 127,627 | |
traded | Joseph R. Nachman Chief Operating Officer | SalePre-arranged (10b5-1) | 20,325 | $30.10 | $611.8K | 195,880 | |
traded | Carmen Amara Chief People Officer | SalePre-arranged (10b5-1) | 1,000 | $30.00 | $30.0K | 75,878 | |
traded | Christine Barone Director | SalePre-arranged (10b5-1) | 15,000 | $30.00 | $450.0K | 31,435 | |
traded | Sam Eaton Chief Technology Officer | SalePre-arranged (10b5-1) | 195 | $28.85 | $5.6K | 122,880 | |
traded | Craig Saldanha Chief Product Officer | SalePre-arranged (10b5-1) | 1,200 | $28.62 | $34.3K | 193,279 | |
traded | David A. Schwarzbach Chief Financial Officer | SalePre-arranged (10b5-1) | 9,611 | $29.31 | $281.7K | 141,127 | |
traded | Carmen Amara Chief People Officer | SalePre-arranged (10b5-1) | 500 | $28.82 | $14.4K | 76,878 | |
traded | Joseph R. Nachman Chief Operating Officer | SalePre-arranged (10b5-1) | 7,000 | $32.16 | $225.1K | 212,668 | |
traded | Craig Saldanha Chief Product Officer | SalePre-arranged (10b5-1) | 1,200 | $32.98 | $39.6K | 201,300 | |
traded | Carmen Amara Chief People Officer | SalePre-arranged (10b5-1) | 1,500 | $33.04 | $49.6K | 82,566 |
GET /stocks/filings/vX/form-4?tickers=YELP&filing_date.gte=2025-10-26&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"YELP"
],
"issuer_cik": "0001345016",
"owner_cik": "0001349334",
"accession_number": "0001349334-26-000012",
"form_type": "4",
"filing_date": "2026-10-23",
"period_of_report": "2026-10-21",
"issuer_name": "YELP INC",
"issuer_trading_symbol": "YELP",
"owner_name": "Schwarzbach David A",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Financial Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-21",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 7500,
"transaction_price_per_share": 20,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 165466,
"transaction_value": 150000,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 22, 2026."
}
]
},
{
"tickers": [
"YELP"
],
"issuer_cik": "0001345016",
"owner_cik": "0001349334",
"accession_number": "0001349334-26-000010",
"form_type": "4",
"filing_date": "2026-10-19",
"period_of_report": "2026-10-15",
"issuer_name": "YELP INC",
"issuer_trading_symbol": "YELP",
"owner_name": "Schwarzbach David A",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Financial Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-15",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 7500,
"transaction_price_per_share": 20,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 172966,
"transaction_value": 150000,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 22, 2026."
}
],
"remarks": "Exhibit 24 - Power of Attorney"
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 74 records
- Option exercises16 records
- Tax withholding29 records
- Grants and awards29 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Frequently asked questions
Has YELP INC.'s CEO sold stock?
Yes. Jeremy Stoppelman (CEO) sold 426,200 shares ($11.8M) between Jan 2026 and Feb 2026, all under a pre-arranged 10b5-1 plan.
How current is YELP’s insider data?
These are YELP Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
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Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for YELP every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
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