SEC Form 4
AppFolio, Inc. (APPF) insider trading
In the 12 months to Nov 14, 2026, 6 APPF insiders reported open-market sales of $50.2M across 36 filings; no open-market purchases were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $50.2M
- 36 filings · 6 insiders
- Open-market purchases
- $0
- 0 filings
- Pre-arranged sales (10b5-1)
- 34 of 36
- $49.8M of $50.2M sold (99%)
Who traded APPF, and when
- Sale
- Sale, pre-arranged (10b5-1)
APPF daily close from Nov 14, 2025 to Nov 13, 2026, between $143.34 and $247.96, last $224.34. 36 sale and 0 purchase filings by 6 insiders, marked at their filing dates. Maurice J. Duca, 10% owner: sold $45.6M across 20 filings, first filed Jul 9, 2026, last Nov 6, 2026. William Shane Trigg, Chief Executive Officer: sold $3.1M across 4 filings, first filed Nov 19, 2025, last Aug 17, 2026. Timothy Mathias Eaton, Chief Financial Officer: sold $607.4K across 3 filings, first filed Nov 25, 2025, last Aug 20, 2026. Evan Pickering, General Counsel: sold $512.0K across 5 filings, first filed Nov 14, 2025, last Nov 12, 2026. Elizabeth Erin Barat, Chief People Officer: sold $312.8K across 1 filing, first filed May 12, 2026, last May 12, 2026. Don Rigler, Principal Accounting Officer: sold $87.9K across 3 filings, first filed Jun 15, 2026, last Nov 12, 2026.
Largest mark · tap a row for others
Maurice J. Duca · 10% owner
Filing 1 of 6 within a week · $12,631,474 total
Sale $2,544,758
13,066 shares at $194.76 avg
Filed Aug 6, 2026 · traded Aug 4
Pre-arranged (10b5-1) · close on filing date $194.11
Maurice J. Duca · 10% owner
10% owner
$45.6M soldWilliam Shane Trigg · Chief Executive Officer
Chief Executive Officer
$3.1M soldTimothy Mathias Eaton · Chief Financial Officer
Chief Financial Officer
$607.4K soldEvan Pickering · General Counsel
General Counsel
$512.0K soldElizabeth Erin Barat · Chief People Officer
Chief People Officer
$312.8K soldDon Rigler · Principal Accounting Officer
Principal Accounting Officer
$87.9K soldOpen-market trades
36 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Maurice J. Duca | 10% owner | $45.6M | — | 20 | 100% of sales | |
| William Shane Trigg | Chief Executive Officer | $3.1M | — | 4 | 100% of sales | |
| Timothy Mathias Eaton | Chief Financial Officer | $607.4K | — | 3 | 81% of sales | |
| Evan Pickering | General Counsel | $512.0K | — | 5 | 100% of sales | |
| Elizabeth Erin Barat | Chief People Officer | $312.8K | — | 1 | — | |
| Don Rigler | Principal Accounting Officer | $87.9K | — | 3 | 100% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Don Rigler Principal Accounting Officer | SalePre-arranged (10b5-1) | 150 | $230.39 | $34.6K | 3,875 | |
traded | Evan Pickering General Counsel | SalePre-arranged (10b5-1) | 464 | $221.47 | $102.8K | 4,438 | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 10,800 | $240.08 | $2.6M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 9,856 | $218.87 | $2.2M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 8,056 | $203.53 | $1.6M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 7,001 | $213.52 | $1.5M | Multiple accounts | |
traded | Timothy Mathias Eaton Chief Financial Officer | SalePre-arranged (10b5-1) | 373 | $202.61 | $75.6K | 16,714 | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 15,800 | $200.11 | $3.2M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 5,600 | $195.89 | $1.1M | 50,784 | |
traded | William Shane Trigg Chief Executive Officer | SalePre-arranged (10b5-1) | 2,057 | $205.00 | $421.7K | 70,772 | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 14,707 | $197.28 | $2.9M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 6,693 | $198.93 | $1.3M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 15,958 | $199.22 | $3.2M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 5,442 | $201.13 | $1.1M | 78,416 | |
traded | Don Rigler Principal Accounting Officer | SalePre-arranged (10b5-1) | 150 | $195.87 | $29.4K | 4,132 | |
traded | Evan Pickering General Counsel | SalePre-arranged (10b5-1) | 463 | $200.66 | $92.9K | 5,167 | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 15,591 | $194.65 | $3.0M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 5,809 | $198.44 | $1.2M | Multiple accounts | |
traded | Evan Pickering General Counsel | SalePre-arranged (10b5-1) | 661 | $200.49 | $132.5K | 5,894 | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 13,066 | $194.76 | $2.5M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 8,334 | $195.05 | $1.6M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 21,400 | $184.58 | $3.9M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 23,900 | $182.97 | $4.4M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 12,700 | $181.39 | $2.3M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 11,387 | $180.64 | $2.1M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 11,000 | $180.15 | $2.0M | Multiple accounts | |
traded | Maurice J. Duca 10% owner | SalePre-arranged (10b5-1) | 10,700 | $180.34 | $1.9M | Multiple accounts | |
traded | Timothy Mathias Eaton Chief Financial Officer | SalePre-arranged (10b5-1) | 2,585 | $160.07 | $413.8K | 18,036 | |
traded | Don Rigler Principal Accounting Officer | SalePre-arranged (10b5-1) | 150 | $159.56 | $23.9K | 4,282 | |
traded | Evan Pickering General Counsel | SalePre-arranged (10b5-1) | 660 | $155.25 | $102.5K | 6,856 | |
traded | William Shane Trigg Chief Executive Officer | SalePre-arranged (10b5-1) | 3,584 | $152.50 | $546.6K | 76,547 | |
traded | Elizabeth Erin Barat Chief People Officer | Sale | 1,978 | $158.12 | $312.8K | 21,545 | |
traded | William Shane Trigg Chief Executive Officer | SalePre-arranged (10b5-1) | 6,963 | $169.73 | $1.2M | 53,040 | |
traded | Timothy Mathias Eaton Chief Financial Officer | Sale | 517 | $228.34 | $118.1K | 10,104 | |
traded | William Shane Trigg Chief Executive Officer | SalePre-arranged (10b5-1) | 3,947 | $240.45 | $949.1K | 52,279 | |
traded | Evan Pickering General Counsel | SalePre-arranged (10b5-1) | 334 | $243.67 | $81.4K | 2,969 |
GET /stocks/filings/vX/form-4?tickers=APPF&filing_date.gte=2025-11-14&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"APPF"
],
"issuer_cik": "0001433195",
"owner_cik": "0002095744",
"accession_number": "0002095744-26-000014",
"form_type": "4",
"filing_date": "2026-11-12",
"period_of_report": "2026-11-10",
"issuer_name": "APPFOLIO INC",
"issuer_trading_symbol": "APPF",
"owner_name": "Pickering Evan",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "General Counsel",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-11-11",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 464,
"transaction_price_per_share": 221.47,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 4438,
"transaction_value": 102762.08,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F6",
"description": "These shares were sold pursuant to a plan adopted by the Reporting Person on or around March 13, 2026."
}
]
},
{
"tickers": [
"APPF"
],
"issuer_cik": "0001433195",
"owner_cik": "0002082975",
"accession_number": "0002082975-26-000010",
"form_type": "4",
"filing_date": "2026-11-12",
"period_of_report": "2026-11-09",
"issuer_name": "APPFOLIO INC",
"issuer_trading_symbol": "APPF",
"owner_name": "Rigler Don",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Principal Accounting Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-11-09",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 150,
"transaction_price_per_share": 230.39,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 3875,
"transaction_value": 34558.5,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "These shares were sold pursuant to a plan adopted by the Reporting Person on or around March 13, 2026."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 146 records
- Tax withholding121 records
- Grants and awards22 records
- Gifts1 record
- Other2 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Frequently asked questions
Has AppFolio, Inc.'s CEO sold stock?
Yes. William Shane Trigg (CEO) sold 16,551 shares ($3.1M) between Nov 2025 and Aug 2026, all under a pre-arranged 10b5-1 plan.
How current is APPF’s insider data?
These are APPF Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
Build with AI
Track APPF insider trades with your agent
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for APPF every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
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