BZUN

Baozun Inc. American Depositary Shares

Nasdaq · usd

$3.57+0.01 (+0.28%)

As of 2:23:25 PM EDT on Oct 26, 2026 · 15-minute delayed

Baozun Inc. American Depositary Shares (BZUN) trades at $3.57 (+0.28%) as of 2:23:25 PM EDT on Oct 26, 2026, +21.43% over the past month. Market cap is $206.64M, with 2.7 days to cover in short interest.

Stock performance

How Baozun Inc. American Depositary Shares (BZUN) stock has performed from one day to one year, with its 52-week range.

+0.85%

+$0.03 over 1D

1D: +0.28%
1W: -6.91%
1M: +21.43%
YTD: +34.21%
1Y: -2.46%
52-wk range: $2.07 – $3.92

Key statistics

Today's trading snapshot for BZUN: day range, open, previous close, volume and market cap.

Day range: $3.50 – $3.65
Open: $3.57
Prev close: $3.56
Volume: 185.06K
Market cap: $206.64M
Shares out: 53.58M

Insider buying and selling

In the 12 months to Oct 26, 2026, 2 BZUN insiders reported open-market purchases of $1.7M across 33 filings; no open-market sales were filed.

Who traded BZUN, and when

Purchase

BZUN daily closelast $3.57

Wenbin Qiu · Chief Executive Officer

$1.0M bought

Junhua Wu · Chief Strategy Officer

$616.0K bought

One row per insider; marks sit at the SEC filing date, sized by dollar value.

See who traded and when →

BZUN short interest

How heavily BZUN is shorted: shares short, days to cover and average daily volume.

Days to cover: 2.7
Short interest: 612.31K
Avg volume: 228.62K

As of Sep 30, 2026 · reported to FINRA twice monthly.

BZUN news

The latest news and headlines about Baozun Inc. American Depositary Shares (BZUN).

Luxury E-commerce 'Gondolier' BMax Files For Hong Kong IPO
neutralBenzinga· May 7, 2026
Baozun (BZUN) Q1 2024 Earnings Call Transcript
The Motley Fool· May 28, 2024
Baozun (BZUN) Q4 2023 Earnings Call Transcript
The Motley Fool· Mar 21, 2024
Baozun (BZUN) Q3 2023 Earnings Call Transcript
The Motley Fool· Nov 22, 2023
Fear & Greed Index Remains In 'Greed' Zone Following Fed Minutes
Benzinga· Nov 22, 2023

About Baozun Inc. American Depositary Shares

Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

ExchangeNasdaq

Marketstocks

TypeADRC

CurrencyUSD

Employees6.76K

ListedMay 21, 2015

Company website

Frequently asked questions

What is the Baozun Inc. American Depositary Shares (BZUN) stock price today?

Baozun Inc. American Depositary Shares (BZUN) is trading at $3.57 (+0.28% on the day) as of 2:23:25 PM EDT on Oct 26, 2026. Prices are delayed at least 15 minutes; real-time quotes are available from the Massive API.

What is Baozun Inc. American Depositary Shares?

What is the short interest in BZUN?

As of Sep 30, 2026, BZUN has 612.31K shares short and 2.7 days to cover.

What exchange is BZUN listed on?

Baozun Inc. American Depositary Shares (BZUN) trades on Nasdaq in USD.

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