SEC Form 4
Baozun Inc. (BZUN) insider trading
In the 12 months to Oct 26, 2026, 2 BZUN insiders reported open-market purchases of $1.7M across 33 filings; no open-market sales were filed.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $0
- 0 filings · 0 insiders
- Open-market purchases
- $1.7M
- 33 filings
Who traded BZUN, and when
- Purchase
BZUN daily close from Oct 27, 2025 to Oct 26, 2026, between $2.10 and $3.84, last $3.59. 0 sale and 33 purchase filings by 2 insiders, marked at their filing dates. Wenbin Qiu, Chief Executive Officer: bought $1.0M across 21 filings, first filed Apr 9, 2026, last Oct 23, 2026. Junhua Wu, Chief Strategy Officer: bought $616.0K across 12 filings, first filed Apr 1, 2026, last Sep 17, 2026.
Largest mark · tap a row for others
Wenbin Qiu · Chief Executive Officer
Filing 1 of 3 within a week · $180,490 total
Purchase $60,048
23,600 ADS at $2.54 avg
Filed Apr 9, 2026 · traded Apr 7
Close on filing date $2.58
Wenbin Qiu · Chief Executive Officer
Chief Executive Officer
$1.0M boughtJunhua Wu · Chief Strategy Officer
Chief Strategy Officer
$616.0K boughtOpen-market trades
33 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Wenbin Qiu | Chief Executive Officer | — | $1.0M | 21 | — | |
| Junhua Wu | Chief Strategy Officer | — | $616.0K | 12 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Wenbin Qiu Chief Executive Officer | Purchase | 11,400 | $3.50 | $39.9K | 1,695,772 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 5,800 | $3.44 | $20.0K | 1,684,372 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 11,800 | $3.40 | $40.2K | 1,678,572 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 13,900 | $2.87 | $39.8K | 1,666,772 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 14,400 | $2.79 | $40.2K | 1,652,872 | |
traded | Junhua Wu Chief Strategy Officer | Purchase | 13,900 | $2.73 | $37.9K | 281,170 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 14,600 | $2.73 | $39.9K | 1,638,472 | |
traded | Junhua Wu Chief Strategy Officer | Purchase | 13,500 | $2.85 | $38.5K | 267,270 | |
traded | Junhua Wu Chief Strategy Officer | Purchase | 29,000 | $2.85 | $82.7K | 253,770 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 10,000 | $2.81 | $28.1K | 1,623,872 | |
traded | Junhua Wu Chief Strategy Officer | Purchase | 18,500 | $2.84 | $52.5K | 224,770 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 20,000 | $2.80 | $56.0K | 1,613,872 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 20,000 | $2.76 | $55.1K | 1,593,872 | |
traded | Junhua Wu Chief Strategy Officer | Purchase | 18,000 | $2.69 | $48.4K | 206,270 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 20,000 | $2.70 | $53.9K | 1,573,872 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 20,000 | $2.68 | $53.6K | 1,553,872 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 20,000 | $2.71 | $54.2K | 1,533,872 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 20,000 | $2.65 | $53.0K | 1,513,872 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 20,000 | $2.71 | $54.2K | 1,493,872 | |
traded | Junhua Wu Chief Strategy Officer | Purchase | 20,000 | $2.70 | $54.0K | 188,270 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 20,000 | $2.57 | $51.3K | 1,473,872 | |
traded | Junhua Wu Chief Strategy Officer | Purchase | 19,500 | $2.56 | $49.9K | 168,270 | |
traded | Junhua Wu Chief Strategy Officer | Purchase | 10,000 | $2.55 | $25.5K | 148,770 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 20,000 | $2.57 | $51.3K | 1,453,872 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 16,000 | $3.14 | $50.2K | 1,433,872 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 28,500 | $2.79 | $79.5K | 1,417,872 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 23,600 | $2.55 | $60.3K | 1,389,372 | |
traded | Junhua Wu Chief Strategy Officer | Purchase | 16,456 | $2.46 | $40.5K | 138,770 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 24,050 | $2.50 | $60.2K | 1,365,772 | |
traded | Junhua Wu Chief Strategy Officer | Purchase | 30,886 | $2.54 | $78.5K | 122,314 | |
traded | Wenbin Qiu Chief Executive Officer | Purchase | 23,600 | $2.54 | $60.0K | 1,341,722 | |
traded | Junhua Wu Chief Strategy Officer | Purchase | 30,000 | $2.47 | $74.0K | 91,428 | |
traded | Junhua Wu Chief Strategy Officer | Purchase | 14,000 | $2.40 | $33.6K | 61,428 |
GET /stocks/filings/vX/form-4?tickers=BZUN&filing_date.gte=2025-10-26&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"BZUN"
],
"issuer_cik": "0001625414",
"owner_cik": "0001975717",
"accession_number": "0001104659-26-118281",
"form_type": "4",
"filing_date": "2026-10-23",
"period_of_report": "2026-10-21",
"issuer_name": "Baozun Inc.",
"issuer_trading_symbol": "BZUN",
"owner_name": "Qiu Wenbin",
"is_director": true,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Executive Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "American Depositary Shares",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-10-21",
"transaction_code": "P",
"equity_swap_involved": false,
"transaction_shares": 5700,
"transaction_price_per_share": 3.5,
"transaction_acquired_disposed": "A",
"shares_owned_following_transaction": 1690072,
"transaction_value": 19950,
"not_subject_to_section_16": false,
"direct_or_indirect": "I",
"nature_of_ownership": "Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person",
"footnotes": [
{
"id": "F1",
"description": "Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4."
}
]
},
{
"tickers": [
"BZUN"
],
"issuer_cik": "0001625414",
"owner_cik": "0001975717",
"accession_number": "0001104659-26-118281",
"form_type": "4",
"filing_date": "2026-10-23",
"period_of_report": "2026-10-21",
"issuer_name": "Baozun Inc.",
"issuer_trading_symbol": "BZUN",
"owner_name": "Qiu Wenbin",
"is_director": true,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "Chief Executive Officer",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "American Depositary Shares",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-10-22",
"transaction_code": "P",
"equity_swap_involved": false,
"transaction_shares": 5700,
"transaction_price_per_share": 3.5,
"transaction_acquired_disposed": "A",
"shares_owned_following_transaction": 1695772,
"transaction_value": 19950,
"not_subject_to_section_16": false,
"direct_or_indirect": "I",
"nature_of_ownership": "Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person",
"footnotes": [
{
"id": "F1",
"description": "Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 2 records
- Option exercises2 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Frequently asked questions
Has Baozun Inc.'s CEO sold stock?
No. Wenbin Qiu (CEO) made no open-market sales filed as CEO in the last 12 months.
How current is BZUN’s insider data?
These are BZUN Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
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Track BZUN insider trades with your agent
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for BZUN every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
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