HOG
Harley-Davidson, Inc.
NYSE · usd
Harley-Davidson, Inc. (HOG) trades at $28.85 (-0.38%) as of 4:10:04 PM EDT on Oct 26, 2026, +13.36% over the past month. Market cap is $3.01B, with 10.6 days to cover in short interest.
Stock performance
How Harley-Davidson, Inc. (HOG) stock has performed from one day to one year, with its 52-week range.
- 1D
- -0.38%
- 1W
- +7.93%
- 1M
- +13.36%
- YTD
- +40.80%
- 1Y
- +6.93%
- 52-wk range
- $17.09 – $29.35
Key statistics
Today's trading snapshot for HOG: day range, open, previous close, volume and market cap.
- Day range
- $28.66 – $29.35
- Open
- $28.94
- Prev close
- $28.96
- Volume
- 1.78M
- Market cap
- $3.01B
- Shares out
- 104.07M
Valuation and profitability ratios: P/E, P/S, ROE
Valuation and profitability ratios for Harley-Davidson, Inc.: P/E, P/S, P/B, ROE and more.
- P/E
- 14.87
- P/S
- 0.71
- P/B
- 0.97
- P/FCF
- —
- ROE
- 6.5%
- ROA
- 2.8%
- Debt/Equity
- 0.72
- Div yield
- 2.75%
As of Oct 23, 2026
8-K filings
Material corporate events Harley-Davidson, Inc. has disclosed to the SEC on Form 8-K.
- Guidance issuance or updateJul 23, 2026
On July 23, 2026, Harley-Davidson, Inc. (the "Company") issued a press release (the "Press Release") announcing the Company's second quarter 2026 results for the financial period ended June 30, 2026 and raised full-year guidance.
- Executive officer departureJun 26, 2026
Effective June 29, 2026, Paul Krause will cease serving as Chief Legal, Compliance and Corporate Affairs Officer and Corporate Secretary of Harley-Davidson. To support an orderly transition of duties, Mr. Krause will assume an advisory role until September 1, 2026, at which point he will exit the Company and be entitled to benefits under the Company's Severance Plan.
- Shareholder proposal outcomeMay 28, 2026
5.Proposal 5: A shareholder proposal regarding a climate transition plan. Shares Voted For: 15,168,872; Shares Voted Against: 55,305,212; Abstentions: 615,957
- Director departureFeb 10, 2026
On February 9, 2026, James Duncan Farley, Jr., member of the Board of Directors of the Company, notified Allan Golston, Chair of the Nominating and Corporate Governance Committee of the Board of Directors, that he does not wish to stand for re-election as a member of the Board of Directors when his term as director ends at the conclusion of the Company's upcoming annual meeting of shareholders. Mr. Farley's decision was not due to any disagreement with the Company on any matter relating to its operations, policies, or practices.
- Executive officer appointmentDec 10, 2025
Bryan Niketh, age 48, will be joining the Company as Chief Operating Officer of Harley-Davidson Motor Company effective January 1, 2026. Most recently, since February 2025, Mr. Niketh has been serving as President of White River Marine Group... Prior to joining White River Marine Group, Mr. Niketh served in several leadership positions at Harley-Davidson Motor Company, including serving as Senior Vice President of Product and Operations from 2020 to 2022, and Vice President, Product Development from 2017 to 2020.
Dividend history and stock splits
Harley-Davidson, Inc.'s recent dividend payments and stock splits.
Dividends
- $0.19ex-div Sep 15, 2026
- $0.19ex-div Jun 8, 2026
- $0.19ex-div Mar 2, 2026
- $0.18ex-div Dec 9, 2025
Splits
No recent splits.
HOG short interest
How heavily HOG is shorted: shares short, days to cover and average daily volume.
- Days to cover
- 10.6
- Short interest
- 21.11M
- Avg volume
- 1.99M
As of · reported to FINRA twice monthly.
HOG news
The latest news and headlines about Harley-Davidson, Inc. (HOG).
- One Week Remains for Minnesota Technology Executives to Register for HMG Strategy’s Minneapolis SummitpositiveGlobeNewswire Inc.· Oct 20, 2026
- Technology Leaders from Cargill, Land O’Lakes, Blue Cross Blue Shield of Minnesota and Other Leading Organizations to Convene at HMG Strategy’s Minneapolis SummitpositiveGlobeNewswire Inc.· Oct 14, 2026
- Harley-Davidson Data Breach: Milwaukee Law Firm Investigates Claims for Possible Damages Suffered by Current and Former EmployeesnegativeGlobeNewswire Inc.· Sep 16, 2026
- Zacks Industry Outlook General Motors, PACCAR, Ford and Harley-DavidsonpositiveZacks Investment Research· Aug 28, 2026
- Riding the Electric Wave: Projected Growth in Global Low-Powered Motorcycle and Scooter Market to 2032positiveGlobeNewswire Inc.· Jul 7, 2026
Frequently asked questions
What is the Harley-Davidson, Inc. (HOG) stock price today?
Harley-Davidson, Inc. (HOG) is trading at $28.85 (-0.38% on the day) as of 4:10:04 PM EDT on Oct 26, 2026. Prices are delayed at least 15 minutes; real-time quotes are available from the Massive API.
What is Harley-Davidson, Inc.?
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories.
What is the short interest in HOG?
As of Sep 30, 2026, HOG has 21.11M shares short and 10.6 days to cover.
Does Harley-Davidson, Inc. (HOG) pay a dividend?
Yes. Harley-Davidson, Inc. (HOG)'s most recent dividend was $0.19 per share, with an ex-dividend date of Sep 15, 2026. Full HOG dividend history is available from the Massive API.
What exchange is HOG listed on?
Harley-Davidson, Inc. (HOG) trades on NYSE in USD, in the MOTORCYCLES, BICYCLES & PARTS industry.
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