SEC Form 4
Harley-Davidson, Inc. (HOG) insider trading
In the 12 months to Oct 26, 2026, 5 HOG insiders reported open-market sales of $842.8K across 11 filings; 5 insiders bought $1.9M.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $842.8K
- 11 filings · 5 insiders
- Open-market purchases
- $1.9M
- 6 filings
- Pre-arranged sales (10b5-1)
- 7 of 11
- $272.8K of $842.8K sold (32%)
Who traded HOG, and when
- Purchase
- Sale
- Sale, pre-arranged (10b5-1)
HOG daily close from Oct 27, 2025 to Oct 26, 2026, between $17.19 and $29.11, last $28.76. 11 sale and 6 purchase filings by 10 insiders, marked at their filing dates. Daniel J. Nova, Director: bought $982.7K across 1 filing, first filed Aug 3, 2026, last Aug 3, 2026. Artie Starrs, President & CEO: bought $545.4K across 2 filings, first filed Mar 9, 2026, last Aug 11, 2026. Luke Christopher Mansfield, Chief Commercial Officer: sold $267.0K across 1 filing, first filed Nov 24, 2025, last Nov 24, 2025. Jonathan R. Root, CFO and CCO: sold $232.1K across 6 filings, first filed May 21, 2026, last Oct 5, 2026. Gayle Littleton, CLO, CCO, CAO & Corp Sec: bought $197.9K across 1 filing, first filed Aug 13, 2026, last Aug 13, 2026. Charles Do, Sr. Vice President, HDFSI: sold $182.3K across 2 filings, first filed Nov 12, 2025, last Mar 16, 2026. Lori Ann Flees, Director: bought $75.5K across 1 filing, first filed Mar 9, 2026, last Mar 9, 2026. Rafeh Masood, Director: bought $50.0K across 1 filing, first filed Mar 2, 2026, last Mar 2, 2026. 2 others: sold $161.4K across 2 filings, first filed Feb 26, 2026, last May 13, 2026.
Largest mark · tap a row for others
Daniel J. Nova · Director
Purchase $982,700
40,000 shares at $24.57 avg
Filed Aug 3, 2026 · traded Jul 31
Close on filing date $25.31
Daniel J. Nova · Director
Director
$982.7K boughtArtie Starrs · President & CEO
President & CEO
$545.4K boughtLuke Christopher Mansfield · Chief Commercial Officer
Chief Commercial Officer
$267.0K soldJonathan R. Root · CFO and CCO
CFO and CCO
$232.1K soldGayle Littleton · CLO, CCO, CAO & Corp Sec
CLO, CCO, CAO & Corp Sec
$197.9K boughtCharles Do · Sr. Vice President, HDFSI
Sr. Vice President, HDFSI
$182.3K soldLori Ann Flees · Director
Director
$75.5K boughtRafeh Masood · Director
Director
$50.0K bought2 others
Combined, one mark per week
$161.4K soldOpen-market trades
17 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Daniel J. Nova | Director | — | $982.7K | 1 | — | |
| Artie Starrs | President & CEO | — | $545.4K | 2 | — | |
| Luke Christopher Mansfield | Chief Commercial Officer | $267.0K | — | 1 | — | |
| Jonathan R. Root | CFO and CCO | $232.1K | — | 6 | 100% of sales | |
| Gayle Littleton | CLO, CCO, CAO & Corp Sec | — | $197.9K | 1 | — | |
| Charles Do | Sr. Vice President, HDFSI | $182.3K | — | 2 | — | |
| Jr James D. Farley | Director | $120.8K | — | 1 | — | |
| Lori Ann Flees | Director | — | $75.5K | 1 | — | |
| Rafeh Masood | Director | — | $50.0K | 1 | — | |
| Paul J. Krause | Chief Legal Officer | $40.7K | — | 1 | 100% of sales |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Jonathan R. Root CFO and CCO | SalePre-arranged (10b5-1) | 1,559 | $24.43 | $38.1K | 24,733 | |
traded | Jonathan R. Root CFO and CCO | SalePre-arranged (10b5-1) | 1,554 | $27.46 | $42.7K | 26,292 | |
traded | Gayle Littleton CLO, CCO, CAO & Corp Sec | Purchase | 7,500 | $26.38 | $197.9K | 7,500 | |
traded | Artie Starrs President & CEO | Purchase | 10,000 | $25.89 | $258.9K | 25,000 | |
traded | Jonathan R. Root CFO and CCO | SalePre-arranged (10b5-1) | 1,554 | $24.88 | $38.7K | 27,846 | |
traded | Daniel J. Nova Director | Purchase | 40,000 | $24.57 | $982.7K | 47,605 | |
traded | Jonathan R. Root CFO and CCO | SalePre-arranged (10b5-1) | 1,554 | $24.44 | $38.0K | 29,400 | |
traded | Jonathan R. Root CFO and CCO | SalePre-arranged (10b5-1) | 1,554 | $23.87 | $37.1K | 30,954 | |
traded | Jonathan R. Root CFO and CCO | SalePre-arranged (10b5-1) | 1,554 | $24.21 | $37.6K | 32,508 | |
traded | Paul J. Krause Chief Legal Officer | SalePre-arranged (10b5-1) | 1,564 | $26.00 | $40.7K | 30,012 | |
traded | Charles Do Sr. Vice President, HDFSI | Sale | 4,241 | $18.10 | $76.7K | 183 | |
traded | Artie Starrs President & CEO | Purchase | 15,000 | $19.10 | $286.5K | 15,000 | |
traded | Lori Ann Flees Director | Purchase | 4,000 | $18.89 | $75.5K | 11,208 | |
traded | Rafeh Masood Director | Purchase | 2,775 | $18.00 | $50.0K | 7,480 | |
traded | Jr James D. Farley Director | Sale | 6,454 | $18.71 | $120.8K | 16,205 | |
traded | Luke Christopher Mansfield Chief Commercial Officer | Sale | 11,500 | $23.21 | $267.0K | 12,055 | |
traded | Charles Do Sr. Vice President, HDFSI | Sale | 4,136 | $25.51 | $105.5K | 183 |
GET /stocks/filings/vX/form-4?tickers=HOG&filing_date.gte=2025-10-26&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"HDI",
"HOG"
],
"issuer_cik": "0000793952",
"owner_cik": "0001813721",
"accession_number": "0001813721-26-000021",
"form_type": "4",
"filing_date": "2026-10-05",
"period_of_report": "2026-10-01",
"issuer_name": "HARLEY-DAVIDSON, INC.",
"issuer_trading_symbol": "HOG",
"owner_name": "Root Jonathan R",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "CFO and CCO",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-10-01",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 1559,
"transaction_price_per_share": 24.43,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 24733,
"transaction_value": 38086.37,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "This sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026."
}
],
"remarks": "Exhibit 24 - Power of Attorney is attached."
},
{
"tickers": [
"HDI",
"HOG"
],
"issuer_cik": "0000793952",
"owner_cik": "0001813721",
"accession_number": "0001813721-26-000019",
"form_type": "4",
"filing_date": "2026-09-02",
"period_of_report": "2026-09-01",
"issuer_name": "HARLEY-DAVIDSON, INC.",
"issuer_trading_symbol": "HOG",
"owner_name": "Root Jonathan R",
"is_director": false,
"is_officer": true,
"is_ten_percent_owner": false,
"is_other": false,
"officer_title": "CFO and CCO",
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": true,
"transaction_date": "2026-09-01",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 1554,
"transaction_price_per_share": 27.46,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 26292,
"transaction_value": 42672.840000000004,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "This sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 61 records
- Option exercises25 records
- Tax withholding26 records
- Grants and awards10 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Pre-arranged (10b5-1)
- The insider marked the filing as made under a trading plan set up in advance (SEC Rule 10b5-1). The mark covers the whole filing, and an unmarked filing may still be under a plan.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.
Frequently asked questions
Has Harley-Davidson, Inc.'s CEO sold stock?
No. Artie Starrs (CEO) made no open-market sales filed as CEO in the last 12 months.
How current is HOG’s insider data?
These are HOG Form 4 filings from the last year, refreshed daily. The Massive Form 4 API has the full, continuously updated record.
What counts as an open-market buy or sell?
Only purchases and sales at the market price. Option exercises, grants, gifts, and shares withheld for taxes are reported on Form 4 but are left out of the buy and sell totals.
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This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for HOG every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
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