SEC Form 4
The Trade Desk, Inc. (TTD) insider trading
In the 12 months to Oct 24, 2026, 2 TTD insiders reported open-market sales of $5.8M across 2 filings; one president and CEO bought $148.1M.
Latest filing · Last 12 months · Source: SEC EDGAR · How we count
- Open-market sales
- $5.8M
- 2 filings · 2 insiders
- Open-market purchases
- $148.1M
- 1 filing · Jeffrey Terry Green, President and CEO
Who traded TTD, and when
- Purchase
- Sale
TTD daily close from Oct 24, 2025 to Oct 23, 2026, between $11.92 and $53.61, last $13.00. 2 sale and 1 purchase filings by 3 insiders, marked at their filing dates. Jeffrey Terry Green, President and CEO: bought $148.1M across 1 filing, first filed Mar 4, 2026, last Mar 4, 2026. Kathryn E. Falberg, Director: sold $4.7M across 1 filing, first filed Mar 9, 2026, last Mar 9, 2026. Samantha Jacobson, Director: sold $1.1M across 1 filing, first filed Jun 1, 2026, last Jun 1, 2026.
Largest mark · tap a row for others
Jeffrey Terry Green · President and CEO
Purchase $148,101,266
6,000,000 shares at $24.68 avg
Filed Mar 4, 2026 · traded Mar 2
Close on filing date $25.17
Jeffrey Terry Green · President and CEO
President and CEO
$148.1M boughtKathryn E. Falberg · Director
Director
$4.7M soldSamantha Jacobson · Director
Director
$1.1M soldHas The Trade Desk, Inc.'s CEO sold stock?
No. Jeffrey Terry Green (CEO) made no open-market sales filed as CEO in the last 12 months.
Open-market trades
3 filings in the last 12 months| Insider | Role | Sold | Bought | Filings | Pre-arranged (10b5-1) | Last filed |
|---|---|---|---|---|---|---|
| Jeffrey Terry Green | President and CEO | — | $148.1M | 1 | — | |
| Kathryn E. Falberg | Director | $4.7M | — | 1 | — | |
| Samantha Jacobson | Director | $1.1M | — | 1 | — |
| Filed | Insider | Type | Shares | Avg price | Value | Held after | Source |
|---|---|---|---|---|---|---|---|
traded | Samantha Jacobson Director | Sale | 53,681 | $21.14 | $1.1M | 13,099 | |
traded | Kathryn E. Falberg Director | Sale | 152,828 | $30.46 | $4.7M | Multiple accounts | |
traded | Jeffrey Terry Green President and CEO | Purchase | 6,000,000 | $24.68 | $148.1M | 6,000,000 |
GET /stocks/filings/vX/form-4?tickers=TTD&filing_date.gte=2025-10-24&sort=filing_date.desc&limit=500{
"status": "OK",
"results": [
{
"tickers": [
"TTD"
],
"issuer_cik": "0001671933",
"owner_cik": "0002008907",
"accession_number": "0002008907-26-000010",
"form_type": "4",
"filing_date": "2026-06-01",
"period_of_report": "2026-05-28",
"issuer_name": "Trade Desk, Inc.",
"issuer_trading_symbol": "TTD",
"owner_name": "Jacobson Samantha",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-05-28",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 53681,
"transaction_price_per_share": 21.14,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 13099,
"transaction_value": 1134816.34,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $21.13 to $21.20, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote."
}
]
},
{
"tickers": [
"TTD"
],
"issuer_cik": "0001671933",
"owner_cik": "0001206977",
"accession_number": "0001206977-26-000002",
"form_type": "4",
"filing_date": "2026-03-09",
"period_of_report": "2026-03-05",
"issuer_name": "Trade Desk, Inc.",
"issuer_trading_symbol": "TTD",
"owner_name": "FALBERG KATHRYN E",
"is_director": true,
"is_officer": false,
"is_ten_percent_owner": false,
"is_other": false,
"security_type": "non_derivative",
"record_type": "transaction",
"security_title": "Class A Common Stock",
"transaction_timeliness": "O",
"aff_10b5_one": false,
"transaction_date": "2026-03-05",
"transaction_code": "S",
"equity_swap_involved": false,
"transaction_shares": 102828,
"transaction_price_per_share": 30.45,
"transaction_acquired_disposed": "D",
"shares_owned_following_transaction": 1946,
"transaction_value": 3131112.6,
"not_subject_to_section_16": false,
"direct_or_indirect": "D",
"footnotes": [
{
"id": "F1",
"description": "The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $30.25 to $30.60, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote."
}
]
}
]
}
// trimmed to 2 resultsThe response includes every Form 4 record; this page keeps open-market purchases and sales on common stock and removes duplicate joint-filer rows.
Other insider activity (not market trades) · 94 records
- Tax withholding50 records
- Grants and awards24 records
- Gifts10 records
- Other10 records
Reported on Form 4 but not purchases or sales in the market, so not counted in the totals above.
Build this yourself
This page joins two Massive endpoints: Form 4 filings and daily prices. Ask an agent to watch for new filings:
Using the Massive API (massive.com/docs/llms.txt), check Form 4 filings for TTD every day with transaction_code=P and tell me when an insider files an open-market purchase, with their role, shares, price and the filing link.
How to read this page
- Open-market purchase or sale
- A buy or sell of the company's stock at market price. Grants, option exercises, shares withheld for tax, gifts and employee stock plan purchases are listed separately and not counted.
- Filing date
- Insiders have two business days to report a trade. Totals and the chart use the filing date, when the trade became public.